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The Role
Lead Australian commercial strategy and execution for Pfizer’s LORVIQUA oncology brand. Responsibilities include managing the cross-functional team, developing brand strategies, executing integrated marketing campaigns, overseeing operating plans, forecasts and budgets, engaging healthcare stakeholders, monitoring market and competitor insights, and ensuring compliance with pharmaceutical regulations.
Summary Generated by Built In
ROLE SUMMARY
ROLE RESPONSIBILITIES
QUALIFICATIONS
The ideal candidate must possess the following:
The ideal candidate demonstrates the following characteristics:
Work Location Assignment: Hybrid
At Pfizer we care about our colleagues' wellbeing and offer a range of great benefits for them, including:
*Benefits listed may vary depending on your position and location and may be subject to change.
Pfizer Australia and New Zealand's diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies.
If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
#BI-Hybrid
- Want to lead one of Oncology's most exciting growth brands? Join our high-performing Oncology team as Senior Brand Manager, LORVIQUA, and take the commercial lead on a priority lung cancer brand with significant momentum and ambition. This fixed-term parental leave opportunity offers the chance to step into a pivotal role, lead an experienced cross-functional team and make a real impact for patients living with lung cancer.
- As Senior Brand Manager, you will lead the Australian commercial strategy and execution for LORVIQUA (lorlatinib), working across a highly competitive and rapidly evolving lung cancer landscape. You will be responsible for maintaining momentum behind the brand, translating customer and market insights into clear priorities, and ensuring strong execution of the operating plan.
- You will lead the LORVIQUA cross-functional team, partnering closely with Medical, Access & Value, Sales and other key functions to deliver against business objectives and budget expectations. You will also build meaningful relationships with external stakeholders, including KOLs, HCOs and PAGs. This role requires strong leadership, commercial acumen and scientific curiosity, combined with the ability to quickly step into an established brand and make an impact.
ROLE RESPONSIBILITIES
- Lead the LORVIQUA cross-functional team, ensuring clear priorities, strong collaboration and excellence in execution against the Australian brand strategy and operating plan.
- Drive continued growth of LORVIQUA by translating customer, competitive and market insights into focused strategies and tactics that strengthen its position within the advanced NSCLC treatment landscape.
- Lead execution across the integrated marketing mix, partnering closely with CoLab and relevant internal teams to deliver high-quality customer engagement and campaigns, while leveraging tools and platforms including GCMA, Adobe and Copilot to improve effectiveness and efficiency.
- Own the LORVIQUA operating plan, forecasts and performance monitoring, identifying opportunities and risks early and adapting plans where required.
- Manage the direct marketing expense budget, using ROI and performance insights to optimise investment and resource allocation.
- Build strong and meaningful relationships with external customers and stakeholders, including KOLs, HCOs and PAGs within the lung cancer community.
- Partner closely with Medical, Access & Value, Sales and other functions to ensure an integrated approach to LORVIQUA strategy and execution.
- Maintain strong awareness of the evolving lung cancer landscape, competitor activity, clinical data and customer needs, translating these into implications and actions for the brand.
- Adhere strictly to Pfizer compliance policies and procedures, YRR requirements and the Medicines Australia Code of Conduct.
- Contribute to a team culture that values high performance, collaboration, innovation, accountability and sharing of best practice.
QUALIFICATIONS
The ideal candidate must possess the following:
- Demonstrated pharmaceutical marketing experience, with the ability to develop and execute brand strategy in a complex healthcare environment. Oncology experience is highly desirable but not essential.
- A university degree in Science, Health Science, Business or a related discipline.
- Previous experience leading cross-functional teams and managing complex projects, budgets and competing priorities would be highly regarded.
The ideal candidate demonstrates the following characteristics:
- Collaboration: An inclusive and effective cross-functional leader who builds strong relationships, communicates clearly and creates shared ownership for outcomes.
- Prioritisation: Able to quickly identify the activities that will have the greatest impact on brand performance and focus resources accordingly.
- Accountability: A proactive self-starter who takes ownership, delivers against commitments and can operate effectively with a high degree of autonomy.
- Learning Agility: Able to rapidly build understanding of LORVIQUA, the underlying science, the NSCLC treatment landscape and key commercial drivers, enabling them to contribute quickly in a fixed-term role.
- Strategic Thinking: Able to connect customer and market insights with commercial strategy, while balancing near-term execution with longer-term brand opportunities.
- Decision Making: Demonstrates sound judgement, uses data and insights to make timely decisions, and is comfortable navigating ambiguity and adapting plans as circumstances evolve.
Work Location Assignment: Hybrid
At Pfizer we care about our colleagues' wellbeing and offer a range of great benefits for them, including:
- Paid parental leave
- Access to Health & Wellness apps
- Career Growth Experiences program
- Recognition & rewards program
- Paid volunteer days
- Life Insurance Benefits
- Pfizer Learning Academy access to top content providers
- Access to flu vaccines & skin checks
- Options to purchase additional leave
- Salary packaging & novated lease options
*Benefits listed may vary depending on your position and location and may be subject to change.
Pfizer Australia and New Zealand's diverse workforce represents the patients we serve and the communities in which we operate. With a focus on Diversity, Equity & Inclusion (DE&I), Pfizer ANZ ensures our people are heard and cared for. We offer engagement opportunities in both Colleagues Resource Groups (CRGs) and workstreams across: Culture and Tradition, Reconciliation @ Pfizer (RAP), Gender Equity (GEN), Disability and through the Out Pfizer Employee Network (OPEN) for our LGBT + colleagues and allies.
If you require reasonable adjustment during your application, please reach out to the Talent Acquisition Manager.
To learn more about acceptable and prohibited uses of AI during the recruitment process, please review our candidate AI-use guidelines available on Pfizer Careers .
Marketing and Market Research
#BI-Hybrid
Skills Required
- Demonstrated pharmaceutical marketing experience developing and executing brand strategy in a complex healthcare environment
- University degree in Science, Health Science, Business, or a related discipline
- Experience leading cross-functional teams
- Experience managing complex projects, budgets, and competing priorities
- Oncology experience
What the Team is Saying
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Pfizer Compensation & Benefits Highlights
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Healthcare Strength — Healthcare coverage is described as comprehensive, with multiple plan options, dental and vision, mental-health services, telehealth, and eligible Pfizer medications at no cost. Family-building benefits such as infertility treatment, adoption, and surrogacy support further reinforce the offering.
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Retirement Support — Retirement support includes a 401(k) with employer matching plus an additional company retirement contribution, alongside access to financial-planning resources. This combination is positioned as a meaningful part of total rewards.
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Leave & Time Off Breadth — Paid time off includes 15 holidays, three to six weeks of vacation depending on service, and the option to purchase additional vacation weeks, plus dedicated caregiver-leave days. Twelve weeks of paid parental leave and backup care resources add flexibility for family needs.
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The Company
What We Do
Our purpose ensures that patients remain at the center of all we do. We live our purpose by sourcing the best science in the world; partnering with others in the healthcare system to improve access to our medicines; using digital technologies to enhance our drug discovery and development, as well as patient outcomes; and leading the conversation to advocate for pro-innovation/pro-patient policies.
Why Work With Us
We are the inventors, the problem solvers, the big thinkers — those who surmount any hurdle to deliver breakthrough medicines to the people who are counting on them the most.
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Employees engage in a combination of remote and on-site work.
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