Senior Brand Manager - Innovations

Posted Yesterday
Be an Early Applicant
Hiring Remotely in Thailand
Remote or Hybrid
Senior level
Food
The Role
Lead KFC Thailand's innovation strategy and product development from concept to execution. Manage a portfolio of store-test products, analyze performance, conduct market research, coordinate cross-functional and franchise stakeholders, oversee timelines and stage gates, and guide brand communications to drive growth.
Summary Generated by Built In
As a Senior Brand Manager, you will be at the forefront of KFC's innovation efforts in Thailand. With a strong focus on product development and strategy, you will drive the creation and execution of innovative initiatives that support KFC's position as the leading restaurant brand in the country. Working closely with cross-functional teams, franchisees, and external partners, you will ensure that KFC's innovation platform aligns with the business strategy and contributes to its overall success. Responsibilities
  • Develop and execute a long-term vision and strategy for KFC Thailand's innovation, including a rolling calendar of innovations.
  • Lead key innovation projects from concept to execution, ensuring alignment with consumer insights and market trends.
  • Manage a portfolio of over 30 products for store testing, analyzing sales and campaign performance.
  • Conduct market and industry analysis, utilizing research and reports to inform strategic decisions.
  • Engage in brainstorming sessions and lateral thinking exercises to generate product concepts and ideas.
  • Effectively communicate and present innovation strategies and project updates to internal and external stakeholders.
  • Manage project timelines, stage gates, and research processes, ensuring efficient and timely execution.
  • Build and maintain strong relationships with franchisees, cross-functional teams, and external agencies.
  • Provide leadership and guidance to the brand communications team, ensuring alignment with innovation initiatives.
Qualifications
  • Bachelor's degree in Marketing, Business Administration, or a related field.
  • Minimum 5 years of brand or client management experience in retail, FMCG, or a relevant industry.
  • Excellent command of English and Thai, both written and spoken.
  • Strong analytical and strategic thinking skills, with the ability to interpret market trends.
  • Proven project management experience, with a track record of successful project delivery.
  • Excellent communication and interpersonal skills, with the ability to influence and lead diverse teams.
  • Proficiency in Microsoft Office Suite, particularly Word, Excel, PowerPoint, and Outlook.
  • Ability to work independently and manage multiple projects simultaneously.
  • A creative and innovative mindset, with a passion for developing new products and concepts.
  • A results-driven approach and a commitment to driving business growth and success.

Skills Required

  • Bachelor's degree in Marketing, Business Administration, or related field
  • Minimum 5 years of brand or client management experience in retail, FMCG, or a relevant industry
  • Excellent command of English and Thai, both written and spoken
  • Strong analytical and strategic thinking skills, ability to interpret market trends
  • Proven project management experience with successful project delivery
  • Excellent communication and interpersonal skills, ability to influence and lead diverse teams
  • Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint, Outlook)
  • Ability to work independently and manage multiple projects simultaneously
  • Creative and innovative mindset with a passion for developing new products and concepts
  • Results-driven approach and commitment to driving business growth

Yum! Brands Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Yum! Brands and has not been reviewed or approved by Yum! Brands.

  • Leave & Time Off Breadth Corporate roles include four weeks of vacation, year‑round half‑day Fridays, company holidays, dedicated “Live Well” days, and paid volunteer days. These policies contribute meaningfully to overall compensation value for corporate employees.
  • Wellbeing & Lifestyle Benefits Offerings include free access to mental‑health counselors, onsite/virtual wellness tools, onsite gyms in select offices, and wellbeing discounts. Smoking‑cessation and weight‑management programs further bolster lifestyle support.
  • Parental & Family Support Benefits span family‑planning coverage such as adoption, fertility, and baby‑bonding leave. Corporate materials also note enhanced parental leave for U.S. corporate employees.

Yum! Brands Insights

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The Company
HQ: Louisville, KY
6,056 Employees
Year Founded: 1997

What We Do

Yum! Brands, Inc., based in Louisville, Kentucky, and its subsidiaries franchise or operate a system of over 55,000 restaurants in more than 155 countries and territories under the Company’s concepts – KFC, Taco Bell, Pizza Hut and the Habit Burger Grill. The Company's KFC, Taco Bell and Pizza Hut brands are global leaders of the chicken, Mexican-style food, and pizza categories, respectively. The Habit Burger Grill is a fast casual restaurant concept specializing in made-to-order chargrilled burgers, sandwiches and more. What makes Yum! a great place to work? It's our people. As the world's largest restaurant company, we invest in people capability so that our global workforce can make the most of their careers. With ongoing opportunities for personal and professional success, we've built a culture that rewards and recognizes great effort while providing the flexibility that is so important to all of us.

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