The Role
Leads pharmaceutical brand strategy, localization, and marketing execution across Spain and Portugal. Develops omnichannel campaigns, promotional programs, patient and HCP initiatives, events, and congresses. Coordinates with medical, sales, legal, regulatory, agencies, and international marketing teams to ensure compliant execution. Manages budgets, KPIs, performance analytics, stakeholder relationships, and the marketing-to-sales handoff while optimizing regional tactics and customer experience.
Summary Generated by Built In
Company Overview
Rhythm is a global, commercial-stage biopharmaceutical company committed to transforming the lives of patients living with rare neuroendocrine diseases. We develop medicines for previously untreatable or undertreated diseases. We recognize the courage it takes for patients and their caregivers to begin their journey of advocacy to find the answers they need. Their courage inspires us to challenge convention, ask bold questions and seek answers for them. Every day, we strive for excellence through our willingness to adapt, learn, and our tenacity to overcome barriers, together.
Purpose of the Role
The Senior Brand Manager, Iberia, is responsible for leading the development, localization, and execution of marketing initiatives across Spain and Portugal. Working closely with the Spanish General Manager, Commercial Manager, International Marketing, International Medical Affairs, and cross‑functional stakeholders, the role ensures strong brand integration, compliant execution, and measurable business impact across the Iberia region.
Key Responsibilities
Strategy & Planning
Education
More about Rhythm
We are a dynamic and growing global team spanning more than a dozen countries. At Rhythm we are dedicated to transforming the lives of patients living with rare melanocortin-4 receptor (MC4R) pathway diseases by rapidly advancing care and precision medicines that address the root cause. Our team is passionate about expanding access to reach more patients and developing novel therapies for other rare neuroendocrine diseases, including congenital hyperinsulinism.
At Rhythm Our Core Values Are
Rhythm is a global, commercial-stage biopharmaceutical company committed to transforming the lives of patients living with rare neuroendocrine diseases. We develop medicines for previously untreatable or undertreated diseases. We recognize the courage it takes for patients and their caregivers to begin their journey of advocacy to find the answers they need. Their courage inspires us to challenge convention, ask bold questions and seek answers for them. Every day, we strive for excellence through our willingness to adapt, learn, and our tenacity to overcome barriers, together.
Purpose of the Role
The Senior Brand Manager, Iberia, is responsible for leading the development, localization, and execution of marketing initiatives across Spain and Portugal. Working closely with the Spanish General Manager, Commercial Manager, International Marketing, International Medical Affairs, and cross‑functional stakeholders, the role ensures strong brand integration, compliant execution, and measurable business impact across the Iberia region.
Key Responsibilities
Strategy & Planning
- Support the execution of international strategic and tactical marketing plans, ensuring effective localization and implementation across the Iberia region.
- Act as the regional marketing responsible person, ensuring alignment with international brand strategy and regional business priorities.
- Drive the development and execution of integrated marketing initiatives across the full project lifecycle, in close collaboration with Medical, Sales, and other cross‑functional teams.
- Oversee the creation and implementation of high‑impact promotional programs, with a strong focus on digital innovation, omnichannel engagement, and patient‑centric initiatives.
- Act as marketing specialist and brand integrator for regional initiatives, proactively identifying opportunities and addressing local market challenges.
- Responsible for the handoff from marketing to the sales team, ensuring an aligned strategic and tactical execution with the support needed to deliver impact in HCP interactions.
- Guide marketing tactics through internal approval processes, ensuring full compliance with Legal, Medical, and Regulatory (LMR) requirements.
- Build and maintain strong relationships with key internal and external stakeholders, including agencies and partners, to ensure high‑quality execution.
- Lead the planning and execution of congresses and events relevant to the Iberia market.
- Establish and monitor key performance indicators (KPIs), analyze trends, and optimize marketing tactics using a data‑driven approach.
- Effectively manage and optimize the regional marketing budget across all projects within scope.
- Generate actionable insights from performance data (e.g., omnichannel engagement, campaign results, medical and sales feedback), translating findings into clear recommendations to refine strategy, optimize tactics, and improve customer experience.
Education
- Bachelor’s degree in science, pharmacy, or medical science; Master’s degree in Marketing and/or Business Administration are an advantage.
- Minimum of 5 years’ experience in national pharmaceutical marketing; experience in Sales is an advantage.
- Experience in rare diseases and pharmaceutical product launches is highly desirable.
- Proven track record of commercial success through strong execution in complex, cross‑functional environments.
- Strong cross-functional collaborator who builds relationships and drives alignment to achieve shared objectives
- Strong experience in omnichannel campaign development targeting HCPs and/or patients, including CRM, opt‑in programs, and digital formats such as webinars.
- Excellent project management skills with the ability to manage multiple initiatives in parallel while maintaining a high level of execution and on time delivery.
- Strategic, out‑of‑the‑box thinker with a strong interest in innovative marketing approaches.
- Strong leadership skills with the ability to influence without direct authority in a fast‑moving environment.
- Self‑starter with a hands‑on mindset who takes ownership and drives execution.
- Not accepting the status quo, working with a sense of urgency to deliver results
- Excellent written and verbal communication skills in English.
- Proficient in Microsoft Office (PowerPoint, Word, Excel).
More about Rhythm
We are a dynamic and growing global team spanning more than a dozen countries. At Rhythm we are dedicated to transforming the lives of patients living with rare melanocortin-4 receptor (MC4R) pathway diseases by rapidly advancing care and precision medicines that address the root cause. Our team is passionate about expanding access to reach more patients and developing novel therapies for other rare neuroendocrine diseases, including congenital hyperinsulinism.
At Rhythm Our Core Values Are
- We are committed to advancing scientific understanding to improve patients’ lives
- We are inspired to tackle tough challenges and have the courage to ask bold questions
- We are eager to learn and adapt
- We believe collaboration and ownership are foundational for our success
- We value the unique contribution each individual brings to furthering our mission
Skills Required
- Bachelor's degree in science, pharmacy, or medical science
- Minimum 5 years of experience in national pharmaceutical marketing
- Strong experience developing omnichannel campaigns for healthcare professionals and/or patients
- Experience with CRM, opt-in programs, and digital formats such as webinars
- Excellent project management skills and ability to manage multiple initiatives
- Excellent written and verbal communication skills in English
- Proficiency in Microsoft Office, including PowerPoint, Word, and Excel
- Experience in pharmaceutical sales
- Experience in rare diseases and pharmaceutical product launches
- Master's degree in Marketing and/or Business Administration
- Ability to work remotely within the Iberia region and travel to meetings, workshops, and congresses
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The Company
What We Do
Rhythm is a biopharmaceutical company aimed at developing and commercializing therapies for the treatment of rare genetic diseases of obesity. The company is leveraging the Rhythm Engine -- comprised of its TEMPO Registry, GO-ID genotyping study and Uncovering Rare Obesity program -- to improve the understanding, diagnosis and potentially the treatment of these disorders. For healthcare professionals, visit www.RareObesity.com for more information. For patients and caregivers, visit www.LEADforRareObesity.com for more information.
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