Senior Brand Manager- IBD

Posted 20 Days Ago
Be an Early Applicant
Shanghai, Shanghai Municipality, Shanghai, CHN
Hybrid
Senior level
Healthtech • Pharmaceutical
The Role
Lead brand strategies and marketing initiatives for products, conduct market analysis, maintain KOL relationships, manage budgets, and ensure cross-functional alignment to achieve sales goals.
Summary Generated by Built In
Company Description

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.com. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

Job Description

Marketing Planning

  • Conduct joint field calls with sales team to provide assistance, analyze customer needs, market trends and competitive information
  • Create and develop marketing words, programs, and tools that are targeted to the achievement of paln sales and margin goals
  • Complete preliminary and final marketing portfolio planning and budget, consult and coordinate to ensure the effective execution regionally
  • Work with Medical team and other cross functions to create and develop the marketing materials including evidence-based messages, clinical tools, product slides, handbook, etc
  • Prepare realistic & achievable objectives, strategies, tactics plan and sales forecast for the responsible product

Product Management

  • Lead to create and implement the brand strategies of  the assigned products based on market size, opportunities and competition shares in the industry, build the brand image
  • Direct the product promotion and growth initiatives to attain increasing of market share
  • Determine pricing and positioning based on strategic goals of the products in the target segment, roll out products base on availability and regulatory time lines
  • Work with other function management team to ensure the cross functional alignment of product strategies
  • Design training programs target to consistently upgrade sales team’s professionalism in personal and group selling of focused products

Professional Relationship

  • Identify the opinion leaders in the therapeutic area
  • Lead to build and maintain professional relationship with KOLs
  • Establish and develop the national expert network in the therapeutic area to ensure the strong expertise for assigned products
  • Develop the loyalty speakers from KOLs

Cost Control & Monitoring

  • Determine the financial planning process related to product launch, customer satisfaction, scientific leadership and new business
  • Monitor and control marketing expenses in line with budget on monthly basis
  • Modify and manage expenses allocation to regions

Qualifications

  • Education: Bachelor and above degree, major in Pharmacy, medicine or marketing, MBA is a plus
  • Industry experiences: Minimum 5 years working experience in Pharmaceutical industry
  • Position experiences:
      • Minimum 3 years working experience on product management or marketing
      • Minimum 1 year sales management background is preferred
      • Biologics experience a plus. Experience in Gastro, Liver, CV, Urology, CNS, Vaccine, etc.  is a plus
  • Language Skills: Fulent in English both oral and written
  • Computer Skills: Working knowledge, especially good at Excel and PowerPoint
  • Mobility: Willing to travel frequently
  • Other Special requirement:
  1. Thorough understanding on the healthcare industry(pharmaceutical and medical device markets) is a plus
  2. Good understanding of business and product knowledge with marketing sense
  3. Strong communication and presentation skill with excellent interpersonal sense
  4. Experienced project management background in pharmaceutical company
  5. Strong analytical skills including business and financial management
  6. Autonomy/Independence, Assertiveness; a polished professional presence is essential
  7. Should be self-motivated, creative and well organized

Additional Information

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

US & Puerto Rico only - to learn more, visit https://www.abbvie.com/join-us/equal-employment-opportunity-employer.html

US & Puerto Rico applicants seeking a reasonable accommodation, click here to learn more:

https://www.abbvie.com/join-us/reasonable-accommodations.html

Skills Required

  • Bachelor's degree in Pharmacy, medicine or marketing; MBA is a plus
  • Minimum 5 years working experience in Pharmaceutical industry
  • Minimum 3 years working experience on product management or marketing
  • Minimum 1 year sales management background preferred
  • Fluent in English both oral and written
  • Working knowledge of Excel and PowerPoint
  • Thorough understanding of the healthcare industry
  • Strong communication and presentation skills
  • Experienced project management background in pharmaceutical company
  • Strong analytical skills

AbbVie Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about AbbVie and has not been reviewed or approved by AbbVie.

  • Retirement Support 401(k) contributions include a dollar-for-dollar match up to 6% plus an additional annual company contribution tied to age and service. Company-paid life insurance and other financial protections further strengthen long-term security.
  • Parental & Family Support Paid leave programs include up to 12 weeks at 100% for parental leave and separate paid caregiver leave, with eligibility after six months where noted. Adoption and surrogacy reimbursements and family-building resources add further support.
  • Healthcare Strength Health coverage begins on day one with medical, dental, vision, mental health, and prescription benefits, and preventive care covered at 100%. Options such as HSAs/FSAs and coverage for spouses/domestic partners and children up to age 26 broaden accessibility.

AbbVie Insights

Am I A Good Fit?
beta
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.

The Company
HQ: Chicago, IL
50,000 Employees
Year Founded: 2013

What We Do

AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first — for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuroscience, eye care, aesthetics and other areas of unmet need.

Similar Jobs

Airwallex Logo Airwallex

Regulatory Compliance Manager,CN

Artificial Intelligence • Fintech • Payments • Business Intelligence • Financial Services • Generative AI
In-Office
Shanghai, Shanghai Municipality, Shanghai, CHN
2200 Employees

Mastercard Logo Mastercard

Manager, Account Management

Blockchain • Fintech • Payments • Consulting • Cryptocurrency • Cybersecurity • Quantum Computing
Hybrid
Shanghai, Shanghai Municipality, Shanghai, CHN
38800 Employees

Citadel Securities Logo Citadel Securities

Cplusplus Software Engineer

Information Technology • Software • Financial Services • Quantitative Trading
In-Office or Remote
8 Locations
1900 Employees
Easy Apply
Remote or Hybrid
3 Locations
5550 Employees

Similar Companies Hiring

Camber Thumbnail
Fintech • Healthtech • Social Impact
New York, New York
90 Employees
Sailor Health Thumbnail
Healthtech • Social Impact • Telehealth
New York City, NY
20 Employees
Granted Thumbnail
Mobile • Insurance • Healthtech • Financial Services • Artificial Intelligence
New York, New York
23 Employees

Sign up now Access later

Create Free Account

Please log in or sign up to report this job.

Create Free Account