Senior Brand Manager, Huggies (Diapering & CC), Kazakhstan, CIS

Senior Brand Manager, Huggies (Diapering & CC), Kazakhstan, CIS

Job Description

Your Job

You’re not the person who will settle for just any role. Neither are we. Because we’re out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. As a Senior Brand Manager your aim is maintaining sustainable brand establishment/evolution/development in a frame of business & marketing objectives that would generate sound business results, becoming the ambassador of brand’s consumer within organization through striving to deliver “the best” for consumer and initiating deployment local “Best Practices” regionally or globally through providing access of global KC community to them.

Scope of responsibilities:

• Understanding brand essentials (equity) and adapting it into local market through adjustment of communication strategy considering local consumption habits & insights

• Determining right mix of market/consumer/shopper research tools for building local consumer portrait and for deriving sound consumer insights/needs

• Co-development of long-term brand strategy & innovation pipeline with all related stakeholders; Aligning, conveying and promoting the brand communication strategy within the organization Transformation of brand communication strategy into “advertising/marketing campaigns” & leading its flawless execution

• Development and execution of media mix in accordance with “message receptivity” level by consumer per each communication vehicle.

• Developing annual marketing initiative pipeline in line with brand development strategy & local commercial objectives

• Synchronizing brand plans with trade marketing initiatives in cooperation with all related stakeholders Generating and promoting local Best Practices to be conveyed within Global network of organization Assessing brand/initiative performance on constant basis relying on “hard data” (brand health check researches) and driving improvement

• Managing advertising/media/digital agency partners as a part of brand marketing team

• Leading & following up the brand’s compliance with 4P (product, price, promotion, place/distribution) marketing mix considering the market conjuncture

• Constructing and architecting brand communication that would include the following: Media market assessment, media strategy and efficient media mix development; Briefing Marketing/Advertising/Media Agencies to deliver impactful communication campaigns plans and following up the implementation; Constructing consumer promotional strategies & initiatives in line with Brand strategy and Commercial plans;

• Managing the marketing budget to deliver the brand’s financial targets.

About us

Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. 25% of people in the world use Kimberly-Clark products every day. And it takes the right people, in the right jobs and the right places, to make that happen.

At Kimberly-Clark, you’ll be part of the best teams committed to driving innovation and growth. We’re founded on 150 years of market leadership, and we’re always looking for new and better ways to perform—so what can you do with that? There’s no time like the present to make an impact at Kimberly-Clark. It’s all here for you at Kimberly-Clark.

About you

You have significant previous work experience in Brand Management with multinational FMCG companies and higher education in the related field. Your Fluent level of English and Russian allows you to effectively communicate at all levels, knowledge of Kazakh language is a good asset.

Total benefits

• An inspiring challenge within Global company

• Career opportunities and personalized development

• Professional and social benefits

• Great support for good health with medical and dental coverage options

• Hybrid working schedule

• Compensation of lunches

To Be Considered

Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.

In the meantime, check out the careers website. You’ll want to review this and come prepared with relevant questions if and when you pass GO and begin interviews.
And finally, the fine print…

For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.

The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.

This role is available for local candidates already authorized to work in the role’s country only. Kimberly-Clark will not provide relocation support for this role.

Primary LocationKazakhstan- Almaty

Additional Locations

Worker TypeEmployee

Worker Sub-TypeRegular

Time TypeFull time