(Senior) Brand Manager (GC/Hema)

Typical Accountabilities
- Assist the planning, development, and implementation of marketing and promotional activities to support brand strategies and organizational objectives.
- Oversee the design, evaluation, and ongoing improvement of marketing programs, ensuring alignment with brand strategy, market data and evolving marketing opportunities.
- Apply expertise to study market trends, segment drivers, growth opportunities, and risks, contributing to decision-making and strategic direction.
- Manage project budgets, timelines, and resources to enable effective execution of communication and promotional plans.
- Contribute to creativity of product packaging, presentation and promotional activities.
- Maintain awareness of competitive activity in consumer marketing.
- Work across the Commercial interface to successfully build relationships and drive performance collectively through all marketing and sales channels.
- Maintain effective communication and collaboration with internal teams and external partners to ensure success of marketing activities and full alignment to objectives.
- Provide input and recommendations into communication and operational planning, supporting the consistency and impact of brand initiatives.
- Monitor risks and apply sound judgement in navigating complex or novel situations to safeguard brand and business interests.
Qualifications and Skills
Essential: Bachelor’s Degree; experience in one or a combination of: pharmaceutical, healthcare, scientific, clinical, institutional or related industry or relevant professional or commercial experience; Business Acumen; Scientific Acumen; Insight & Analytics; Digital Acumen; Growth & Innovation Mindset.
Desirable: Advanced degree(s) in business or science or MBA in relevant field; Experience in Consumer and/or Managed Markets promotions and/or strategy role; Experience in Insight/Market Research; Sales and/or Sales Leadership experience; Experience in Emerging or DFL role; Understanding of the development and commercialization of pharmaceutical products; Understanding of the Healthcare environment; Advertising agency experience; Sales or Sales Training experience.
Key Relationship to Reach Solutions
Internal: Brand marketing teams; Medical; Field sales; Access strategy; Insights and analytics; Compliance; Regulatory; Operations; Market research; Customer engagement.
External: Agencies; Consultants; Opinion leaders.

Date Posted

Closing Date

AstraZeneca embraces diversity and equality of opportunity.  We are committed to building an inclusive and diverse team representing all backgrounds, with as wide a range of perspectives as possible, and harnessing industry-leading skills.  We believe that the more inclusive we are, the better our work will be.  We welcome and consider applications to join our team from all qualified candidates, regardless of their characteristics.  We comply with all applicable laws and regulations on non-discrimination in employment (and recruitment), as well as work authorization and employment eligibility verification requirements.