Senior Brand Manager, fairlife Portfolio

Location(s):

Canada

City/Cities:

Toronto

Travel Required:

00% - 25%

Relocation Provided:

No

Job Posting End Date:

May 14, 2025

Shift:

Job Description Summary:

We are looking for a Senior Brand Manager to support our Canadian Nutrition business which includes iconic brands like fairlife, Simply & Minute Maid. You will be an integral part of our nimble team, building short-term & long-term strategies, owning end to end plans & supporting the day-to-day management of our expansive portfolio. You will report into the Director of Marketing and work cross-functionally with several teams - Commercial, Sales, Finance, R&D, Legal/ Regulatory & our creative agency partners. If you are strategic, driven, and collaborative, we want to hear from you!
The role of this position is to lead our fairlife portfolio.  
 

What You’ll Do For Us
 

• Build long-term brand strategies, identifying business objectives, strategies, key initiatives and investment/resources needed to achieve brand targets.

• Lead future product pipeline to deliver sustainable revenue and profit by working closely with related functions, such as R&D, Technical, Supply Chain, Human Insights, Design, Finance, Legal and Commercialization. 

• Lead annual brand plans, developing & executing 360° marketing campaigns to support strategic initiatives working with our Bottler & cross functionals to reach our goals.

• Develop and communicate written briefs for use by agencies (e.g., media, creative, packaging, product development etc.) and direct their work activities to generate concepts for effective execution of marketing programs and objectives.

• Provide on-going business analysis to identify and prioritize brand-building opportunities by utilizing data-driven insights (e.g., Nielsen, internal cross-functional reports, consumer research reports, competitive analysis, etc.).

• Presentations of business results to both internal and external stakeholders including senior leaders.

• Own day-to-day management of brand budgets and investment allocation.

What You’ll Do for Us & What You’ll Get

• Expansive & Diverse Customers: We work with a diversified group of customers which range from retail & grocery outlets, theme parks, movie theatres, restaurants, and many more each day. You will get experience working across Cana­­­da.

• Challenging Work: Our unique system offers constant opportunities to develop world-class skills and the opportunities to grow and develop global brands.  

• Portfolio Management: You will oversee multiple brands under one portfolio – fairlife, Core Power & Nutrition Plan

Qualifications & Requirements 

• Bachelor’s degree in Marketing or Business 

• A minimum of 5+ years of experience in brand management

• Strong ability to communicate and influence with cross-functional leadership

• Strong storytelling & presentation skills – ability to leverage data to build a compelling story

• Excellent project management skills, proven track record of leading complex projects with multiple senior stakeholders

• Proficient in Nielsen, Numerator and other quantitative research tools 

• Experience working with agencies, managing creative approvals etc.

Skills:

Analytical Decision Making, Analytical Thinking, Brand Management, Brand Strategy, Group Problem Solving, Human Insights, Influencing, Innovation Development, Leadership, Long Term Planning, Media Marketing Strategy, Presentation Delivery, Storytelling, Teamwork

Pay Range:

$119,000 - $134,000

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.

Annual Incentive Reference Value Percentage:

15

Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.