Senior Brand Manager (Dermatology)

About AbbVie

AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. We strive to have a remarkable impact on people's lives across several key therapeutic areas including immunology, oncology and neuroscience - and products and services in our Allergan Aesthetics portfolio. For more information about AbbVie, please visit us at www.abbvie.co.uk. Follow @abbvie on LinkedIn, Facebook, Instagram, X and YouTube.

An exciting opportunity to join AbbVie’s team in Dermatology. As Senior Brand Manager you will be working closely with key cross-functional stakeholders across both head office and in-field teams. You will help ensure disciplined execution of the brand plan and identify opportunities to maximise impact for patients, customers and the business. You will work closely with the Brand Lead to shape the commercial strategy and will be given a high degree of autonomy to use your own skills and expertise to manage your time and resource effectively to deliver on your core responsibilities – including the delivery of multichannel marketing campaigns.

This role offers significant development opportunities within a highly supportive, collaborative, and dynamic team environment, allowing you to build a foundation of success for your career at AbbVie. This role is well suited to an ambitious individual with a growth mindset, strong learning agility and the desire to continue developing within a supportive, collaborative and dynamic team environment.

Strategic planning and brand leadership

• Lead key elements of strategic and tactical brand planning for the portfolio, ensuring decisions are grounded in robust insight, analytics and a clear understanding of the dermatology environment.
• Support the development and refinement of strategy across the recently launched indication and future indication launches.
• Play a leading role in ensuring excellence in launch and post-launch planning, readiness and execution.

Excellence in Execution

• Accountability, working closely with the Brand Lead, to ensure the strategic plan is executed to ensure the highest possible level of positive impact.
  • Definition of clear measures and goals for success
  • Ongoing performance management against those goals
• This includes execution of success-critical marketing campaigns as part of the marketing team.

Tactical execution and omnichannel delivery

• Lead the delivery of key high-impact commercial tactics across the pre- and post-launch period.
• Develop and deliver multichannel campaigns, materials and customer journeys that maximise impact across channels and stakeholder groups.
• Partner across the business to ensure customer engagement activity is insight-led, agile and optimised based on performance.

Performance, insight and innovation

• Measure and evaluate brand and tactical performance using available data, analytics and performance metrics to identify opportunities for optimisation.
• Use qualitative and quantitative insights to identify unmet needs, improve customer engagement and strengthen campaign effectiveness.
• Identify innovative approaches and apply learning and best practice to improve in-market performance.

Stakeholder leadership and cross-functional collaboration

• Collaborate with key cross-functional stakeholders across head office and in-field teams to drive alignment and deliver brand priorities.
• Build strong working relationships internally and externally, influencing without authority to ensure momentum, accountability and delivery.
• Role model AbbVie ways of working and contribute to a strong, collaborative and high-performing team culture.

Governance and business delivery

• Manage priorities, resource and budget effectively to ensure timely and disciplined delivery of business-critical initiatives.
• Ensure all activities and materials are delivered in line with the ABPI Code and AbbVie governance requirements.
• Maintain a strong focus on maximising impact for patients, customers and the business whilst operating to the highest standards of compliance.

CAPABILITIES

Must have:

• Ability to identify opportunities to innovate how we engage with customers, rather than relying on standard approaches
• Ability to prioritise effectively and manage multiple projects and stakeholders simultaneously
• Ability to build strong working relationships quickly with key internal and external stakeholders
• Ability to influence without authority and enable delivery of key business priorities
• Ability to work both autonomously and collaboratively, as part of a cross-functional team
• Strong strategic thinking, with the ability to move confidently between detail and the bigger picture
• Comfortable analysing and interpreting data from multiple sources to identify opportunities and areas for improvement
• Strong communicator and presenter who can provide clear direction and bring others with them
• Ability to translate strategy into clear tactical plans and deliver against them
• Solution-focused, agile and resilient, with a positive mindset

Beneficial:

• Knowledge of the dermatology treatment environment
• Experience in launch planning and execution
• Experience shaping customer journeys and omnichannel campaigns

EXPERIENCES

Must have:

• Relevant experience relating to the above key responsibilities
• Proven track record of success in pharmaceutical marketing role(s)
• Proven track record of delivering against multiple priorities simultaneously
• Strong experience of stakeholder management in a matrix environment
• Experience developing and delivering multichannel marketing campaigns
• Experience using data and insight to evaluate performance and identify opportunities
• Significant experience working within the ABPI Code and internal approval processes

Beneficial:

• Experience in customer-facing roles would be beneficial

EDUCATION

Must have:

• Science / Life Science Bachelor’s Degree or equivalent experience required

Beneficial:

• Additional marketing qualifications
• ABPI qualified

BEHAVIOURS

• Self- and situational awareness, with the ability to adapt style and approach according to stakeholder and situation
• Team-first mindset, with a willingness to prioritise collective success
• Curious mindset, with a desire to learn, improve and develop
• Agility and accountability to adapt and deliver the highest impact priorities at any given time
• Resilience to lean into challenge and complexity, even when faced with obstacles or setbacks
• Ambition to grow, take on broader responsibility and continue career progression within AbbVie
• Courage to challenge respectfully and raise the bar in the interests of stronger outcomes

AbbVie is an equal opportunity employer and is committed to operating with integrity, driving innovation, transforming lives and serving our community.  Equal Opportunity Employer/Veterans/Disabled. 

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