Senior Brand Manager, Commercial Portfolio & Performance, Tate's

Posted 8 Hours Ago
Be an Early Applicant
East Hanover, NJ, USA
Hybrid
140K-193K Annually
Senior level
Big Data • Food • Hardware • Machine Learning • Retail • Automation • Manufacturing
We're a global snacking company empowering people to snack right.
The Role
Lead translation of brand strategy into commercial sales and trade plans, manage in-year business performance and forecasting, drive portfolio strategy, collaborate with sales and cross-functional teams, analyze syndicated and POS data to identify opportunities, and deliver annual revenue and profit targets for Tate's.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
Working in close partnership with the Head of Marketing, the broader marketing team and our sales planning team, you will help Tate's achieve its ambition to lead premium snacking in baked goods through increased household penetration by 1) translating the brand strategy into commercial sales/trade strategy and plans and 2) managing overall business performance, both in service of delivering Tate's Bake Shop annual revenue and profit plan.
You will develop annual plans, set objectives and allocate resources to guide customer business plans to enable consumer & customer centric brand growth. You will own the monitoring of business performance against objectives, understanding key drivers, translating into actions to drive in-year delivery, inform demand and supply planning.
What you will bring:
A desire to drive your future, accelerate your career while fostering a culture of learning & development. The following experience and knowledge is required:
  • Understanding of how to translate consumption trends and broader data inputs into insights & actions, preferably in the consumer goods sector in matrix environment.
  • Ability to read the competitive environment, identify opportunities and threats and translate to broader team using market data.
  • Key player in building foundational blocks of the annual plan and then managing the in-year execution and performance, including ROI.
  • General understanding of a brand's PnL & business objectives.
  • Understanding of the DSD and non-DSD route to market models.
  • Thought leadership to help inform brand strategies, annual commercial plan, selling stories, integrated business planning (forecasting), portfolio strategy.
  • Analytics and creativity to continuously review, evolve, and optimize plans.
  • Leading and influencing internal cross-functional (heavy focus on field customer teams).
  • Strong project management skills and ability to manage multiple projects simultaneously.
  • Communicating effectively & concisely, verbally and in writing, and executive presentation skills.
  • Proven ability to analyze and leverage Syndicated data (Nielsen or equivalent), Customer POS Data, SPARK Shipment History, and Shopper Data (including panel) to find business opportunities.
  • Proficiency in MS Office, especially Outlook, Power Point, Excel, and Word.

What you need to know about this position:
The Senior Brand Manager Tate's Portfolio & Performance Management is an 'end to end' role that will have a breadth of responsibility from taking brand plans and translating them into actionable and clear sales and trade objectives that achieve in year deliverables. This role helps to shape on-going forecasts, portfolio strategy, PPA/ RGM, innovation as well as liaising closely with the sales team on an on-going basis. The individual will be responsible for leading cross functional teams comprised of internal and external partners.
Required Experience:
  • 7+ years of experience of increasing leadership responsibility in CPG marketing Sales, Sales Planning, Marketing or related functions.
  • 3+ years of people management and/or cross functional team leadership.
  • Experience in a matrix environment w/ multiple stakeholders, w/ demonstrated leadership & collaboration skills.
  • Experience in brand management and consumer marketing expertise a plus.
  • Experience specific to category development and shopper marketing.
  • Experience making strategic and tactical decisions utilizing fact-based data.
  • Direct account selling and sales management experience preferred.
  • General Management and P&L decision making perspective.
  • Ability to establish relationships with both customers and with internal functions.
  • Complete understanding of sales policies and organization skills.
  • Should have knowledge of trade deals, programming and trade spending as well as experience with a broad base of retail customers (chain and wholesaler).
  • Excellent written, oral communication, and presentation skills are mandatory.

Education:
  • Bachelor's degree required

Salary and Benefits:
The base salary range for this position is $140,300 to $192,940; the exact salary depends on several factors such as experience, skills, education and location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with possibility for overachievement based on performance and company results. In addition, Mondelez International offers the following benefits: health insurance, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education related programs, paid holidays and vacation time. Some of these benefits have eligibility requirements. Many of these benefits are subsidized or fully paid for by the company.
No Relocation support available
Business Unit Summary
The United States is the largest market in the Mondelēz International family with a significant employee and manufacturing footprint. Here, weproduce our well-loved household favorites to provide our consumers with the right snack, at the right moment, made the right way. We have corporate offices, sales, manufacturing and distribution locations throughout the U.S. to ensure our iconic brands-including Oreo and Chips Ahoy! cookies, Ritz, Wheat Thins and Triscuit crackers, and Swedish Fish and Sour Patch Kids confectionery products -are close at hand for our consumers across the country.
Mondelēz Global LLC is an Equal Opportunity Employer/Protected Veterans/Persons with Disabilities. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected Veteran status, sexual orientation, gender identity, gender expression, genetic information, or any other characteristic protected by law. Applicants who require accommodation to participate in the job application process may contact 847-943-5460 for assistance.
For more information about your Federal rights, please see eeopost.pdf; EEO is the Law Poster Supplement; Pay Transparency Nondiscrimination Provision; Know Your Rights: Workplace Discrimination is Illegal
Job Type
Regular
Brand & Portfolio Management
Marketing

Skills Required

  • 7+ years increasing leadership responsibility in CPG marketing, sales planning, marketing or related functions
  • 3+ years people management and/or cross-functional team leadership
  • Bachelor's degree
  • Proven ability to analyze and leverage syndicated data (Nielsen or equivalent), Customer POS Data, SPARK shipment history, and shopper panel data
  • Proficiency in MS Office (Outlook, PowerPoint, Excel, Word)
  • Experience in a matrix environment with multiple stakeholders and demonstrated collaboration skills
  • Ability to translate consumption trends and market data into insights and actionable plans
  • Experience building annual plans, managing in-year execution and performance, including ROI
  • General understanding of brand P&L, commercial objectives, and RGM/PPA considerations
  • Knowledge of DSD and non-DSD route-to-market models
  • Experience with category development and shopper marketing
  • Knowledge of trade deals, programming, trade spending, and working with a broad base of retail customers (chain and wholesaler)
  • Strong project management skills and ability to manage multiple projects simultaneously
  • Excellent written, oral communication and executive presentation skills
  • Brand management and consumer marketing expertise
  • Direct account selling and sales management experience

Mondelēz International Compensation & Benefits Highlights

  • Retirement Support The 401(k) program is characterized by strong company matching, with some eligible groups also receiving a base company contribution. Feedback suggests negotiated updates at represented sites have further enhanced retirement features.
  • Healthcare Strength Coverage spans medical, dental, vision, mental‑health resources, life and disability insurance, and tax‑advantaged accounts, supported by wellness and EAP offerings. Onsite or company‑sponsored wellbeing initiatives provide additional day‑to‑day support.
  • Parental & Family Support A published global parental‑leave standard and resources such as lactation/wellness rooms signal structured support for caregivers. Bonding leave for all caregivers and other family‑care supports are highlighted in published materials.

Mondelēz International Insights

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The Company
HQ: Chicago, IL
90,000 Employees
Year Founded: 2012

What We Do

Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture

Why Work With Us

We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.

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Mondelēz International Offices

Hybrid Workspace

Employees engage in a combination of remote and on-site work.

#TeamMDLZ F​lexible Work​ing Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time

Typical time on-site: Flexible
HQChicago, IL
MY
MX
Athens, GR
Bogotá, CO
Bratislava, SK
Breda, NL
Bucharest, RO
Hungary
Buenos Aires, Buenos Aires
East Hanover, NJ
İstanbul, Istanbul
Mumbai, IN
Praha, CZ
Santa Ana, CR
Santa Fe, MX
São Paulo, BR
Singapore
Warsaw, PL
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