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We're a global snacking company empowering people to snack right.
The Role
Lead innovation and renovation strategy for the Baked Snacks & Chocolates category. Manage brand portfolio, budgets, and integrated marketing campaigns. Collaborate with R&D, insights, sales and agencies to develop and launch products, analyze consumer and market data, monitor KPIs, and present performance to senior management to drive revenue and profit.
Summary Generated by Built In
Job Description
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
More about this role
What you need to know about this position:
Category Strategy Development:
Chocolate & Baked Snack Brand Management:
Product Innovation:
Market Analysis & Insights:
Integrated Marketing Campaigns:
Budget Management:
Performance Monitoring & Reporting:
Stakeholder Management:
What extra ingredients you will bring:
Education / Certifications:
Job specific requirements:
No Relocation support available
Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Are You Ready to Make It Happen at Mondelēz International?
Join our Mission to Lead the Future of Snacking. Make It With Pride.
You create and implement the innovation/renovation strategy that is aligned with the brand vision to drive sustainable growth.
How you will contribute
You will work with others in Mondelēz International to determine an innovation strategy and priorities to enable consumer-centric brand growth and execute commercial innovation plans on innovation based on identified goals. In partnership with brand teams, you will define and deliver plans to renovate the core brand and to strengthen the entire portfolio through innovation and renovation. You will also manage the portfolio (which includes brand architecture). In this role, you are accountable for revenue and profit, sharing objectives as they relate to innovation, and monitoring performance against key performance indicators. Based on your deep consumer insights, brand strategy and positioning, you will integrate innovation into marketing communication plans and campaigns.
What you will bring
A desire to drive your future and accelerate your career and the following experience and knowledge:
- Marketing, ideally in a matrix environment in the consumer goods industry
- Developing and marketing product innovations at a cross-country level
- Working effectively with other marketing disciplines and with cross-functional teams
- Working with design, innovation and research agencies
- Analytical and creative skills-a balance of commercial and strategic acumen
- Understanding consumers
- Communicating effectively, verbally and in writing, and executive presentation skills
More about this role
What you need to know about this position:
Category Strategy Development:
- Develop and implement a comprehensive marketing strategy for the Baked Snacks & Chocolates Category, aligned with Mondelēz's global objectives and local market needs.
- Conduct thorough market analysis, including consumer insights, competitive analysis, and trend identification, to inform strategic decisions.
- Identify and evaluate new product opportunities and market expansion strategies.
Chocolate & Baked Snack Brand Management:
- Oversee the development and execution of brand marketing plans, including advertising, promotion, digital marketing, and public relations with the global/regional brand strategy while adapting to local consumer preferences.
- Ensure brand consistency across all marketing channels and touchpoints.
- Manage the brand budget and track marketing performance against key metrics.
- Manage the brand portfolio, driving innovation and new product development to meet consumer demand and market trends.
Product Innovation:
- Collaborate with R&D, Strategy & Insights, and Sales teams to identify and develop new product innovations that meet consumer needs and drive category growth.
- Lead the launch of new products, including developing marketing plans, sales materials, and promotional activities.
Market Analysis & Insights:
- Utilize consumer research and data analysis to understand consumer behavior, preferences, and motivations.
- Translate consumer insights into actionable marketing strategies and product development initiatives.
- Monitor and analyze consumer feedback and adjust marketing plans accordingly.
Integrated Marketing Campaigns:
- Lead the development and execution of integrated marketing campaigns across multiple channels (digital, social media, TV, in-store, etc.).
- Collaborate with cross-functional teams (sales, finance, supply chain) to ensure alignment and successful implementation of marketing initiatives.
- Communicate effectively with senior management and other stakeholders on category.
Budget Management:
- Manage the marketing budget for Chocolate & Baked Snack categories, ensuring efficient allocation of resources to maximize ROI.
- Monitor and report on campaign performance, adjusting strategies as needed to meet financial targets.
- Track marketing spend and ensure that it is aligned with budget guidelines.
- Analyze marketing ROI and make recommendations for optimizing marketing spend.
Performance Monitoring & Reporting:
- Monitor and analyze key performance indicators (KPIs) such as market share, sales growth, brand awareness, and customer satisfaction.
- Prepare regular reports on category performance and present findings to senior management.
- Identify and address performance gaps and develop corrective action plans.
Stakeholder Management:
- Act as the key point of contact for internal and external stakeholders, including global teams, local partners, and agencies.
- Ensure effective communication and collaboration to drive category success.
What extra ingredients you will bring:
- Effective communication (verbal & written) and strong presentation skills.
- Strong leadership to influence core stakeholders.
- Strong strategic thinking and analytical skills.
- Proven ability to manage complex projects and lead cross-functional teams.
- Creative mindset with a passion for brand building.
- Proficient in digital marketing, consumer insights, and market analysis.
- Experience in the consumer-packaged goods (CPG) industry is highly preferred.
Education / Certifications:
- Master's degree in marketing or equivalent
Job specific requirements:
- Min 7 - 10 years of progressive experience in marketing, with a focus on brand management and category management.
- Demonstrated success in developing and executing marketing strategies that drive business results.
- Ability to manage multi-brand
- Experience with market research tools and techniques
No Relocation support available
Business Unit Summary
Mondelēz International in the Middle East, North Africa and Pakistan serves the Middle East and Africa markets as well as Australia, New Zealand, the UK and Canada. Headquartered in Dubai, UAE, we have more than 2600 employees working across seven plants and six commercial offices; we make, bake, sell and deliver our products to customers. We are market leaders in key snacking categories with iconic global and local brands including Cadbury Dairy Milk chocolate, Milka, Oreo and belVita biscuits, Barni Cakes,Tang powdered beverage, Chiclets and Trident gum and Halls candy.
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Job Type
Regular
Brand & Portfolio Management
Marketing
Skills Required
- 7-10 years progressive experience in marketing with focus on brand and category management
- Master's degree in marketing or equivalent
- Proven success developing and executing marketing strategies that drive business results
- Experience managing multi-brand portfolios and brand architecture
- Experience developing and marketing product innovations at a cross-country level
- Experience working with R&D, Strategy & Insights, Sales teams and external agencies
- Experience with market research tools and techniques
- Proficiency in digital marketing, consumer insights, and market analysis
- Strong analytical, strategic thinking, communication, and executive presentation skills
- Ability to lead cross-functional teams and manage complex projects
- Experience in the consumer-packaged goods (CPG) industry
Mondelēz International Compensation & Benefits Highlights
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Retirement Support — The 401(k) structure combines a 4.5% basic company contribution with up to an additional 4.5% match, with company contributions vesting after two years. This provides up to 9% in company contributions when at least 6% is contributed by the employee.
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Healthcare Strength — Multiple national medical carrier options are offered with in‑network preventive care at 100%, plus company‑paid basic life insurance and short‑term disability. Optional long‑term disability and supplemental life/AD&D expand protection choices.
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Parental & Family Support — A global parental‑leave standard supports birth, adoptive, and foster parents across the enterprise. Additional supports include adoption and surrogacy assistance, childcare discounts, and an Employee Assistance Program with counseling and well‑being tools.
Mondelēz International Insights
What's It Like to Work at Mondelēz International?
Mondelēz International Culture & Values
Mondelēz International Career Growth & Development
What's the Work-Life Balance Like at Mondelēz International?
Mondelēz International Leadership & Management
Mondelēz International Company Growth, Stability & Outlook
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The Company
What We Do
Mondelēz International, Inc. (NASDAQ: MDLZ) is an American multinational confectionery, food, and beverage company based in Illinois which employs approximately 90,000 individuals around the world. Our Purpose Our purpose is to empower people to snack right. We will lead the future of snacking around the world by offering the right snack, for the right moment, made the right way. Our Brands We’re leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. Our People Our 90,000+ colleagues around the world are key to the success of our business. Our Values and Leadership Commitments of Love our Consumers and Brands, Grow Every Day, and Do What's Right shapes our culture – what we believe in, stand for, and what guides our actions and decisions. Great people and great brands. That’s who we are. Our Strategies We are uniquely positioned to lead the future of snacking with strong leadership in our categories, an unparalleled portfolio of global and local brands, and a solid footprint in fast-growing markets. Aimed at delivering sustainable growth, our strategic plan is centered around three strategic priorities: • Growth: accelerate consumer-centric growth • Execution: drive operational excellence • Culture: build a winning growth culture
Why Work With Us
We offer passionate, energetic and curious people a huge choice of careers in our fun, fast-paced, global business. We operate in four regions: Asia, Middle East & Africa; Europe; Latin America; and North America. And in over 80 countries our people are united in a common purpose to empower people to snack right.
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Mondelēz International Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
#TeamMDLZ Flexible Working Pledge: We Trust each other to work flexibly and productively We show Empathy, encouraging belonging and connection We are Mindful of making space and taking time
Typical time on-site:
Flexible
