The Role
Lead brand strategy and creative execution at WHOOP, driving unique brand narratives and measurable business impact through collaboration and cohesive brand experiences.
Summary Generated by Built In
At WHOOP, we’re on a mission to unlock human performance and healthspan. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives, delivering personalized insights that drive meaningful behavior change. As WHOOP continues to scale globally, building a distinctive, culturally relevant brand is critical to driving engagement, retention, and long-term growth.
WHOOP is hiring a Brand Manager to sit at the intersection of brand strategy and creative execution. This role translates audience insight, cultural relevance, and business priorities into compelling brand narratives and breakthrough marketing experiences that differentiate WHOOP in the market and drive engagement, relevance and measurable business impact.
As a strategic connector across Product Marketing, Creative, Integrated Marketing, and Analytics, you will ensure every expression of WHOOP is strategically sharp, creatively ambitious, and clearly tied to member value. This role requires both strategic clarity and operational excellence to ensure WHOOP delivers cohesive and enduring brand experiences.
RESPONSIBILITIES:
- Steward and apply WHOOP’s brand positioning across campaigns and touchpoints, with a strategic POV towards differentiation in market
- Write insight-driven creative briefs that translate WHOOP's brand positioning, product priorities, and member insights into clear creative briefs with defined objectives, guardrails, and success metrics
- Partner closely with Creative leadership to ensure creative output aligns with brand strategy,brief objectives, and desired business impact
- Support and lead brand and creative agency relationships, setting scope, expectations, day-to-day workflow, managing feedback loops and performance standards to ensure high-quality, on-strategy execution
- Partner with Product Marketing to incorporate member insights and product context into briefs, ensuring the brief reflects both brand ambition and product truth
- Collaborate with Integrated Marketing and Analytics to define campaign objectives, establish measurement frameworks, and remain accountable from brief through launch and post-campaign learning
- Apply WHOOP's brand positioning consistently across campaigns, channels, and touchpoints, acting as a quality layer between strategy and execution
- Proactively partner with cross-functional teams including Marketing Strategy & Ops, PMM, Sports & Talent, Social, Wholesale, and Product stakeholders to understand channel and partner needs and ensure experiences deliver against business objectives
- Define and track brand health metrics in partnership with Analytics, and surface insights to inform future briefs and strategy
- Maintain and evolve brand tools, including brand architectures, campaign toolkits, and frameworks so cross-functional teams can execute with clarity and independence
QUALIFICATIONS:
- 6–10+ years of experience in brand marketing, brand strategy, or integrated campaign leadership roles
- Proven experience leading brand campaigns end-to-end from insight development through creative execution and launch
- Strong ability to translate product value propositions into emotionally compelling brand storytelling
- Demonstrated experience managing creative agencies or cross-functional creative teams in fast-paced environments
- Excellent strategic thinking, communication, and briefing skills with the ability to influence cross-functional stakeholders
- Structured, decisive operator with strong project management instincts and accountability for results
- Strong commitment to embracing and leveraging AI tools in day-to-day tasks, ensuring AI-assisted work aligns with the same high-quality standards as personal contributions.
We will consider candidates based out of our Boston HQ or remotely from New York, NY. The successful candidate must be prepared to work out of one of those two locations.
Interested in the role, but don’t meet every qualification? We encourage you to still apply! At WHOOP, we believe there is much more to a candidate than what is written on paper, and we value character as much as experience. As we continue to build a diverse and inclusive environment, we encourage anyone who is interested in this role to apply.
WHOOP is an Equal Opportunity Employer and participates in E-verify to determine employment eligibility
The WHOOP compensation philosophy is designed to attract, motivate, and retain exceptional talent by offering competitive base salaries, meaningful equity, and consistent pay practices that reflect our mission and core values.
At WHOOP, we view total compensation as the combination of base salary, equity, and benefits, with equity serving as a key differentiator that aligns our employees with the long-term success of the company and allows every member of our corporate team to own part of WHOOP and share in the company’s long-term growth and success.
The U.S. base salary range for this full-time position is $100,000 - $150,000. Salary ranges are determined by role, level, and location. Within each range, individual pay is based on factors such as job-related skills, experience, performance, and relevant education or training.
In addition to the base salary, the successful candidate will also receive benefits and a generous equity package.
These ranges may be modified in the future to reflect evolving market conditions and organizational needs. While most offers will typically fall toward the starting point of the range, total compensation will depend on the candidate’s specific qualifications, expertise, and alignment with the role’s requirements.
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The Company
What We Do
At WHOOP, we’re on a mission to unlock human performance. WHOOP empowers members to perform at a higher level through a deeper understanding of their bodies and daily lives. Our wearable device and performance optimization platform has been adopted by many of the world's greatest athletes and consumers alike.
Why Work With Us
At WHOOP, we’re focused on building an inclusive and equitable team with a strong sense of belonging for everyone—increasing representation in every way as our team grows. We believe that our differences are our source of strength—so much so it’s one of our core values.
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WHOOP Offices
Hybrid Workspace
Employees engage in a combination of remote and on-site work.
Typical time on-site:
4 days a week
