Senior Brand Lead

Reposted Yesterday
Be an Early Applicant
2 Locations
Remote
Senior level
Social Impact
The Role
Senior individual contributor responsible for evolving and activating Envato’s global brand strategy. The role translates customer research, market intelligence, behavioral data, and cultural trends into positioning, messaging, brand frameworks, content strategies, and integrated campaigns. Responsibilities include brand guidance, partnerships, sponsorships, agency management, stakeholder influence, brand effectiveness measurement, and applying AI to research, ideation, content development, and workflow improvement.
Summary Generated by Built In

Help shape how Envato’s product shows up in the world

    Envato is an all-in-one creative asset toolkit, bringing together millions of creative assets and AI tools to help creative professionals make better work, faster. Everything we do in Marketing starts with the product: what it enables, the problems it solves and the momentum it creates for the people using it.

     

    That is where our Brand team comes in.

     

    We’re looking for a Senior Brand Lead to make sure Envato’s brand and product story are working together. You’ll help us translate what we are building into a brand that creative professionals want to be part of. One that feels useful, inspiring and distinctly Envato.

     

    You’ll be close to Product, Creative, Content and Growth, helping shape the thinking behind the launches, campaigns and stories that bring Envato to market. From a new AI workflow to a major product release, you’ll help uncover the customer value, find the strongest story and make sure the work lands with the people it is for.

What you’ll do

    You’ll report to the Head of Creative and Brand Marketing, with the opportunity to work closely with the CEO and senior leaders across the business. This is a senior individual contributor role with real autonomy. You’ll have room to shape the work, bring a point of view and turn good thinking into action.

     

    A big part of the role is staying close to creative professionals. You’ll be driven to understand how they work, what slows them down, what inspires them and what is changing in their world. You’ll bring those insights back into the team, using them to influence how we build, position and talk about our product.

     

    Some days that might mean working with Product Marketing and our Creative Studio to land the story behind a launch. Other days it might mean developing a campaign, building a partnership, working with an agency or spotting a cultural shift Envato should be part of.

     

    You’ll bring strong brand experience, instincts and commercial marketing judgement. You can take a complex product or customer insight and turn it into a clear, compelling idea. You know that great brand work is not just about looking good. It helps people understand why a product matters, gives them a reason to choose it and makes them want to come back.

Who we are looking for

    We’re looking for someone with deep brand and campaign experience, ideally from a digital product, subscription, technology or creative business. You’ll be comfortable working at both the strategic and practical level, confident with senior stakeholders and motivated by the chance to help a product-led brand keep evolving.

     

    Most of all, you’ll care about creative work. You’ll be curious about new technology and AI, but equally interested in the human judgement, taste and craft that make the final result worth making.

Life at Envato

    We’re a purpose-driven company and we’ve long embraced flexible, inclusive ways of working. We’re proud of the connected culture we’ve built across our global team. Our values: Customer First, Build our Future, Make it Happen and Embrace Diversity guide everything we do, shaping how we work and grow.

     

    Our benefits include home office, team connection & learning budgets, wellbeing and study support, volunteer leave, generous paid parental leave, access to all our products, and the option to apply to work from another remote location for up to 3 months per year.

     

    You can read more about us on our blog, including news of our acquisition by Shutterstock Inc in 2024.

A few things before you apply

    We embrace diversity at Envato and what to ensure that everyone who applies for a role with us has an inclusive experience. Hiring for us isn't a tick box exercise, we want to know what you're passionate about, what our lived experiences are and what you think you can add to the team.

     

    We're also big believers in using AI, and that includes how we hire. We may use AI tools to help support our recruitment process, but they don't replace human judgement. Our people always make the final hiring decisions.

     

    We appreciate the time you’ve taken to apply to Envato and we're committed to responding to every applicant.

     

    By submitting your application, you agree to our Privacy Policy. We encourage you to read it before applying to understand how we collect, use and handle your personal information.

Skills Required

  • 8+ years of experience in brand and campaign marketing
  • Experience owning brand strategy and leading integrated campaigns
  • Expertise in brand positioning, messaging frameworks, and value propositions
  • Customer, brand, and market research capability
  • Experience applying brand strategy across multichannel content and campaigns
  • Strong stakeholder management and influencing skills across marketing, creative, product, and senior leadership
  • Excellent written and verbal communication, storytelling, and briefing skills
  • Strong commercial focus connecting brand activity to measurable business outcomes
  • Experience with partnerships, sponsorships, PR, earned media, agencies, and external partners
  • Advanced use of AI for research, synthesis, ideation, and workflow improvement
  • Experience in a digital product or subscription business
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The Company
HQ: Melbourne, Victoria
923 Employees
Year Founded: 2006

What We Do

Hi there! We're so happy you found us. Founded in a Sydney garage in 2006, Envato was born from a desire to make a positive impact. Now, 15 years later, we remain independently owned and committed to creating opportunities for our creatives to thrive. As a proud B Corp, we focus on a long-term vision, balancing purpose and profit for sustainable growth. We’re one of the world’s leading online creative communities for creative assets and tools. We provide genuine opportunities for creators worldwide to create, earn and grow. In the process, we're striving to make creative success accessible and achievable for all, both independently and as part of a global community. There are many ways to work, and flexibility is key. A remote-first culture is in our DNA, and wherever our people are in the world, we pledge to provide a unique and caring work environment. We have offices in Melbourne, Guadalajara, and Los Angeles, with over 600 people worldwide. From engineers and product owners to designers and marketers, our global and diverse teams are packed with talented and creative individuals who are fiercely passionate about working in a values-driven business. Envato is about more than just the bottom line. It’s work made with heart.

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