The Role
Develops and executes integrated brand and content strategies across digital, social, email, and influencer channels. Oversees localized content creation, campaigns, partnerships, content calendars, and brand compliance. Analyzes performance and KPIs to optimize engagement, while collaborating with design, CRM, and compliance teams. The role requires Malaysian market expertise, i-gaming or digital entertainment experience, bilingual English and Bahasa Malaysia proficiency, and independent work in a fast-paced environment.
Summary Generated by Built In
Key Responsibilities:
- Develop and execute integrated brand & content strategies across digital, social,
email, and influencer channels.
- Plan, create, and oversee localized content (copy, visuals, video) tailored for the
target audience.
- Ensure all content aligns with brand voice, compliance standards, and cultural
nuances.
- Manage content calendars, campaigns, and partnerships with
influencers/affiliates.
- Analyze content performance and brand KPIs to optimize engagement and
reach.
- Collaborate with design, CRM, and compliance teams to deliver consistent
messaging.
Requirements
- 3–5 years in brand, content, or digital marketing, preferably within i-gaming,
sports betting, or digital entertainment.
- Strong portfolio showcasing creative content and campaign work for the
Malaysian market.
- Experience with content creation, social media management, and basic
analytics tools.
- Understanding of local regulations and cultural trends in i-gaming.
- Excellent command of English and Bahasa Malaysia (written and spoken).
- Able to work independently in a fast-paced environment.
Benefits
- Flexible work hours (employee preference)
- Transportation claim
- Flexible claim
- Overtime claim for required to work overtime on normal working days
- Bonus payout based on individual performance and company performance
Skills Required
- 3-5 years of experience in brand, content, or digital marketing
- Experience preferably within i-gaming, sports betting, or digital entertainment
- Strong portfolio showcasing creative content and campaign work for the Malaysian market
- Experience with content creation and social media management
- Experience with basic analytics tools
- Understanding of local i-gaming regulations and cultural trends
- Excellent written and spoken English
- Excellent written and spoken Bahasa Malaysia
- Ability to work independently in a fast-paced environment
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The Company
What We Do
MVC Resources is a Malaysia-based human resources and recruitment consultancy that helps organizations address talent and skills gaps. It supports employers with recruitment, executive search, talent management, talent profiling, payroll outsourcing and human-capital advisory. The company also provides HR technology integration and helps digitize HR functions, streamline hiring and inform workforce decisions. Its clients include startups, SMEs and multinational organizations.
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