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Persona helps companies of all sizes verify individuals and businesses and automate any identity-related use case.
The Role
About Persona
Persona is the configurable identity platform built for businesses in a digital-first world. Verifying individuals and organizations is harder — but more important — than ever, with AI enabling fraudsters to launch sophisticated accounts at scale and regulations evolving rapidly.
We’ve built Persona to support practically every use case and industry — that’s why we’re able to serve a wide range of leading companies. For example, Coursera uses Persona to ensure the right person is earning each degree. Meanwhile, OpenAI relies on Persona to keep bad actors out, protecting one of the world’s most powerful AI platforms from large-scale abuse in a time when AI is reshaping the way we work and live.
We believe that making the internet safer and more human requires a team that reflects the diverse, global nature of the people we aim to serve. We’re growing rapidly and looking for exceptional people to join us.
About the role
As a Senior Brand Designer at Persona, you’ll be joining our growing Brand Studio, servicing the companies creative needs and pushing forward the next iteration of our brand as we grow.
Across our events, motion design, campaigns, collateral, swag, presentations and digital experiences, you’ll engage in projects at every stage, from initial concepts through production—both in a hands-on manner (we all get into the design work here) and by helping to guide the design team through exploration and refinement.
This role requires a high level of collaboration and the ability to manage multiple projects of different scopes across the team and company. With a rebrand having just kicked off, this is a great opportunity to help us push the visual design system and create real impact on the future of the brand.
What you'll do at Persona
- Work cross-functionally to design and deliver projects across multiple surfaces (from digital to physical), from the day-to-day marketing and sakes needs to our broader vision-driven initiatives
- Play an active role across the entire lifecycle of multiple concurrent projects; from kickoff through concept development, iteration, share-outs and production
- Seek out ways to build brand equity and champion creative projects beyond KTLO
- Work to elevate the design standard within the brand team and assist in helping raise the bar for how brand is applied within product design
- Help build a team culture of craft, feedback and collaboration
- Give and solicit feedback from designers and cross-disciplinary partners
- Develop a deep understanding of Persona’s brand and play an integral role in how it evolve
What you'll bring to Persona
- A strong, brand-systems focused portfolio that demonstrates passion for craft and design systems, rooted in an understanding of audience and their motivations
- 5+ years experience in an agency or in-house environment
- Enthusiasm for creating and shepherding concept-driven work, grounded in cohesive visual design systems with an attention to detail.
- Curious about pushing things beyond the status quo, always looking for ways to elevate design regardless of scale or past precedent
- Ability to self-start projects, while accounting for proper sharing and visibility with the team.
- Collaborative in nature, both within the department and beyond
- Thrives in a fast-paced environment, managing multiple projects and timelines concurrently
- Excellent presentation and communication skills with the ability to present and speak to every aspect of a project, sometimes to the executive team
- Fluent in industry standard tools and creating production-ready files (we work with Adobe Creative Cloud, Figma, Notion and various prototyping tools such as Protopie)
Compensation & equity
This salary range is the estimated base salary range. Base salaries are just one component of the total compensation package and are determined by a number of factors such as years of experience, expertise, qualifications and more. In addition to base salary, we offer competitive equity packages that play a big part in recognizing you for the huge impact you will have on helping us achieve our mission. Please note, the salary range is a guideline based on market data for roles located in the San Francisco Bay Area, and may vary depending on location. Salary ranges are subject to change without notice.
Benefits and perks
Persona offers a wide range of thoughtful and inclusive benefits for this role, including medical, dental, and vision, 3% 401(k) contribution, unlimited PTO, quarterly mental health days, family planning benefits, professional development stipends, wellness benefits, unlimited paid time off, among others. While we believe competitive compensation and benefits are a critical aspect of you deciding to join us, we do hope you consider why our core values and culture are right for you. If you’d like to better understand what it’s like working at Persona, feel free to check out our reviews on Glassdoor.
Diversity, equity, inclusion and belonging
At Persona, we strive to put diversity and inclusion at the forefront of everything we do, reflecting our core values. Our DEIB Employee Resource Group seeks to build a diverse and inclusive team that fosters an environment where each Personerd feels empowered to bring their unique differences to work and achieve their full innovative potential. Our hope is that by fostering such an environment, we strengthen our business and relationships by putting people first.
We strive to promote a culture that celebrates diversity and inclusiveness regardless of, but not limited to, race, gender, sexual orientation, family status, religion, ethnicity, national origin, physical disability, veteran status, or age.
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The Company
What We Do
Persona helps businesses manage KYC/AML/KYB programs, fight fraud, and build trust by automating any identity-related use case with our flexible identity infrastructure. For example, we help Branch automate their KYC process and Coursera verify learners’ identities before delivering course credentials. Beyond securely collecting and verifying user information such as PII, government IDs, and biometric selfies, our platform also provides flexible case review and orchestration tools to help businesses streamline and automate their identity operations — from setting custom rules to ingesting third-party data and triggering external actions.
Why Work With Us
Persona's a leader in identity verification, offering unmatched flexibility to meet diverse business needs. With customizable building blocks, our product adapts to various industries, use cases, and risk levels. Our core value of having a People-first culture thrives on new perspectives that enrich the workplace and support our mission and value.
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