The Role
Lead Tractian’s global brand evolution by translating positioning and product strategy into visual narratives across campaigns, digital experiences, events, presentations, and product storytelling. Own the visual identity and brand system, provide art direction, develop scalable assets and templates, and partner with cross-functional leaders across Brazil, Mexico, and the U.S. Use research and brand-health signals to measure impact, while maintaining hands-on design craft and improving creative workflows with AI.
Summary Generated by Built In
Marketing at TRACTIAN
What will you do
Responsibilities
Requirements
Bonus Points
The Tractian Marketing team bridges the gap between our innovative products and the technical audience we serve, combining Growth, Branding, and Product Marketing to reach and resonate with both prospects and customers.
Our team collaborates deeply with Sales, Product, and Customer Success to ensure our visual identity and messaging reflect Tractian expertise and commitment to operational excellence.
As Senior Brand Designer, you will help redefine how Tractian is perceived as the company expands beyond a single-product story into a broader industrial technology brand. You will turn positioning, product strategy, and business priorities into clear visual narratives that make the brand feel as advanced as the technology behind it.
This is a senior individual-contributor role for someone with the craft of a strong brand designer and the judgment of an art director. Tractian is building something tangible, global, and genuinely different in an industry that rarely gets described as exciting. We want someone ambitious enough to help us change that and help make Tractian the sexiest industrial technology brand in the world.
- Translate company positioning and product strategy into distinctive visual narratives across campaigns, launches, digital experiences, events, and executive-facing brand moments.
- Own and evolve Tractian’s visual identity and brand system, defining the principles, guidelines, and guardrails that keep the brand coherent without making it rigid.
- Build visual concepts that change perception, especially where the market’s current understanding of Tractian does not match the breadth and sophistication of the company today.
- Act as an art-direction reference for high-impact work, from the first concept through critique and final execution, with enough craft to improve the work rather than only review it.
- Raise the quality and consistency bar across Brazil, Mexico, and the U.S., adapting the expression when needed while protecting a single global brand.
- Partner closely with Product Marketing, Growth, Product, Sales, and leadership to turn ambiguous business problems into strong, understandable creative direction.
- Create and improve reusable brand assets, systems, and templates so strong execution can scale without diluting the underlying idea.
- Help define how Tractian should look and feel across its most important touchpoints, including web, product storytelling, presentations, social, events, and integrated campaigns.
- Use research, market feedback, and brand-health signals to evaluate whether the work is changing perception, not only whether it looks good.
- Work with internal designers and external partners through clear briefs, references, critique, and decision-making, creating alignment without becoming a production bottleneck.
- Use modern creative tools, including AI, when they improve exploration, speed, or execution while keeping judgment and craft at the center of the process.
Requirements
- 6+ years of experience in brand design, visual identity, art direction, or a closely related discipline.
- A strong portfolio is required. We care more about the quality of your work, thinking, and role in the projects than about a specific academic background.
- Evidence of meaningful brand work: evolving or repositioning an identity, building a brand system, leading a rebrand, or creating a visual platform that lasted beyond one campaign.
- Excellent visual storytelling and art-direction judgment, with the ability to connect positioning and narrative to concrete design decisions.
- Deep understanding of identity systems, typography, composition, image direction, digital brand expression, and how those elements behave consistently at scale.
- Strong hands-on craft. You can personally develop concepts, design key assets, explore visual territories, and make the work materially better.
- We don’t see design as art for art’s sake. We care about real impact. If you get excited about translating great creative work into stronger perception, demand, and ultimately revenue, you’ll probably love it here.
- Comfort with direct critique, iteration, and changing constraints. You can defend a decision with rationale and change it quickly when the evidence or problem changes.
- Strong communication and stakeholder-management skills, including the ability to present work and negotiate decisions with senior leaders and cross-functional teams.
- A practical understanding of brand measurement: how to use research, surveys, brand associations, search behavior, consistency audits, or other signals to evaluate perception over time.
- We’re obsessed with improving the creative workflow with AI. We expect real fluency with Claude and related AI tools for research, ideation, creative exploration, prototyping, iteration, and getting to better work faster, plus advanced fluency in Figma and Adobe Creative Suite or equivalent professional design tools.
- English strong enough for daily collaboration and presenting work to global stakeholders.
- Experience working in-house on a brand over multiple years, especially after time in a strong agency or studio environment.
- Experience with a global or U.S.-focused brand and adapting one identity across different markets.
- Experience in B2B, technology, industrial, or another category where complex products need to be made clear and compelling.
- Motion, 3D, photography, illustration, or image-making skills that expand how you can build and direct a visual system.
- You’ve built or meaningfully improved AI-powered creative workflows, not just used AI occasionally when someone reminded you it exists.
- Experience partnering directly with Product Marketing, Product, or executive leadership on positioning and brand evolution.
Skills Required
- 6+ years of experience in brand design, visual identity, art direction, or a closely related discipline
- Strong portfolio demonstrating quality of work, strategic thinking, and project contribution
- Experience evolving or repositioning an identity, building a brand system, leading a rebrand, or creating a lasting visual platform
- Excellent visual storytelling and art-direction judgment
- Deep understanding of identity systems, typography, composition, image direction, digital brand expression, and scalable consistency
- Strong hands-on design craft, including concept development and key-asset creation
- Ability to connect creative work with perception, demand, and revenue impact
- Comfort with critique, iteration, changing constraints, and evidence-based decision-making
- Strong communication and stakeholder-management skills with senior leaders and cross-functional teams
- Practical understanding of brand measurement, research, surveys, brand associations, search behavior, and consistency audits
- Fluency with Claude and related AI tools for research, ideation, exploration, prototyping, and iteration
- Advanced fluency in Figma and Adobe Creative Suite or equivalent professional design tools
- Strong English communication skills for daily collaboration and global presentations
- In-house brand experience over multiple years, particularly following agency or studio experience
- Experience with a global or U.S.-focused brand and adapting one identity across markets
- Experience in B2B, technology, industrial, or complex-product categories
- Motion, 3D, photography, illustration, or image-making skills
- Experience building or improving AI-powered creative workflows
- Experience partnering with Product Marketing, Product, or executive leadership on positioning and brand evolution
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The Company
What We Do
Tractian is a machine-intelligence company delivering integrated hardware, cloud software and AI to prevent machine failures and boost industrial uptime. Their offering combines vibration and condition sensors, TracOS maintenance-management software, and AI-driven analytics to enable predictive maintenance, energy optimization and operational visibility for factories and asset-heavy operations globally.
