We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
Job Purpose
An integral member within Brand Communications team, your role directly impacts PEDRO’s brand reputation while your day-to-day effort is key in maintaining consistent awareness for PEDRO main and capsule product launches. You will also be involved in shaping PEDRO’s corporate profiling framework which will include working closely with Charles & Keith Group Communications team as well as play a role in communicating brand-level sustainability efforts. As part of the branding team as well, your role will be to assist with activating Brand Governance and maintaining Brand Guidelines in all external communications.
Responsibilities
Consumer PR
Working closely with key markets e.g. SG, US, Taiwan and APAC to ensure consistent coverage in relevant fashion publications
Liaising directly with Singaporean and global media for publication coverage.
Crafting key product narratives and accompanying assets
Identifying and engaging international influencers to co-create and deliver brand content
Supporting the planning and the coordination of regional level marketing events
Coordination with Markets for any global press event
Planning of brand-level activities for market level execution
Corporate Communication
Oversee content on employer-branding related communication channels
Identifying and maintaining communication message house
Identifying media opportunities for key stakeholders
Liaising Charles and Keith Group for Group-related communication activations
Compilation of communication reports
Branding
Managing the full development of Corporate Identity collaterals such as packaging, Gift-with-Purchase etc.
Leading and executing brand collaboration projects
Ensuring the rightful use of logo on all assets both physical and updating CI guide when necessary
Maintaining and updating brand guidelines that are used for all communication efforts
Requirements
2-4 years of experience in media-relations both corporate and consumer communications
Agency or in-house background
Experienced in influencer-relations
Dealt with creative assets e.g. CI guide, branding guidelines
Strong writing skills
Great presentation capabilities
Proficient in Microsoft Office
Big interest in fashion and keeps up-to-date with what’s trending and necessary
Degree in Communications-related programs
An active network of stylist and media contacts will be advantageous
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Skills Required
- 2-4 years of experience in media-relations
- Agency or in-house background
- Experienced in influencer-relations
- Dealt with creative assets e.g. CI guide, branding guidelines
- Strong writing skills
- Great presentation capabilities
- Proficient in Microsoft Office
- Degree in Communications-related programs
- An active network of stylist and media contacts will be advantageous
What We Do
CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community. CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few. PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.
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