As a leader within the Marketing division, the role balances long-term brand stewardship with high-quality execution across organic social and community channels. Leading a team, the role fosters a culture of creativity, clarity and impact aligned to Envato’s purpose and values.
What you'll be doing
- Develop and evolve Envato’s global brand strategy, ensuring clarity of positioning, voice and visual identity.
- Translate brand strategy into clear frameworks, guidelines and campaigns that empower teams to deliver consistent and high-quality outputs.
- Champion a deep understanding of creative professionals, ensuring brand and social activity resonates authentically with Envato’s core audience.
- Partner with Marketing, Product and Tech teams to ensure integrated and cohesive brand storytelling.
- Guide the planning and delivery of brand and social campaigns, ensuring alignment to company objectives and measurable outcomes.
- Establish and track brand and social performance metrics, using insights to inform optimisation and future strategy.
- Lead, coach and develop a team, fostering high performance, collaboration and professional growth.
- Lead the strategic direction of organic social media across priority platforms, driving audience growth, engagement and brand advocacy.
- Oversee community strategy across channels such as Reddit and other relevant platforms, strengthening relationships with creative professionals.
- Stay informed on cultural, creative and technology trends to keep Envato’s brand relevant and future-focused.
About you
- Extensive experience in brand marketing within a dedicated brand team environment.
- Strong strategic capability, with proven experience aligning brand strategy to business objectives and translating vision into actionable, measurable plans.
- Proven ability to develop and evolve comprehensive brand strategy, including positioning, messaging frameworks, value propositions, and tone of voice at scale.
- Demonstrated success turning brand strategy into impactful, multi-channel go-to-market campaigns that drive awareness, engagement, and commercial growth.
- Proven leadership experience managing and developing high-performing teams.
- Deep expertise in organic social media strategy and execution across major platforms, with a strong understanding of how social supports broader brand and growth objectives.
- Experience building, scaling, and engaging communities on platforms such as Reddit and other community-led channels.
- Deep understanding of creative professionals and the needs of creative communities.
- Excellent stakeholder management skills, with the ability to influence and align senior leaders across functions.
- Strong analytical capability, with experience using data and insights to inform brand and social strategy and optimise performance.
- Lived experience as a creative professional or hands-on creative background.
- Experience working within a technology or digital subscription business.
- Experience in global brand management.
- Familiarity with social analytics, community management and content planning tools.
Essential
Desirable
Skills Required
- Extensive experience in brand marketing
- Proven leadership experience managing teams
- Deep expertise in social media strategy
- Strong analytical capability
- Excellent stakeholder management skills
What We Do
Hi there! We're so happy you found us. Founded in a Sydney garage in 2006, Envato was born from a desire to make a positive impact. Now, 15 years later, we remain independently owned and committed to creating opportunities for our creatives to thrive. As a proud B Corp, we focus on a long-term vision, balancing purpose and profit for sustainable growth. We’re one of the world’s leading online creative communities for creative assets and tools. We provide genuine opportunities for creators worldwide to create, earn and grow. In the process, we're striving to make creative success accessible and achievable for all, both independently and as part of a global community. There are many ways to work, and flexibility is key. A remote-first culture is in our DNA, and wherever our people are in the world, we pledge to provide a unique and caring work environment. We have offices in Melbourne, Guadalajara, and Los Angeles, with over 600 people worldwide. From engineers and product owners to designers and marketers, our global and diverse teams are packed with talented and creative individuals who are fiercely passionate about working in a values-driven business. Envato is about more than just the bottom line. It’s work made with heart.
