Senior B2C Marketing Manager - 12 Month FTC

About us:
Wifinity was founded in 2007 to solve a problem—our armed forces were struggling with reliable connectivity. While living in barracks, often in remote locations, ordering a landline and booking in an engineer just wasn’t an option.

And that problem isn’t exclusive to the military, either. Students living in University accommodation, families visiting holiday resorts, or living in shared accommodation and retirement communities.

Conventional home broadband doesn’t always work for them.

Wifinity is different. We offer the same benefits as traditional broadband, such as super-fast speeds, WiFi, and secure and private networks, but none of the downsides. We even offer Pay As You Go and flexible contracts, so customers only pay for what they need without hefty penalties or long contract terms.

We take the complexity out of connectivity.

The opportunity: 

Note: This is a maternity cover role for a minimum of 12 months.  

We are seeking an experienced, creative and commercially driven Senior Marketing Manager to lead the acquisition and retention marketing strategy and delivery to grow revenue of our B2C products and services. You will shape and execute end-to-end marketing plans that drive awareness, engagement and ultimately sales, to Armed Forces, student and other B2C end customers audience. 

Key areas of focus:  
You will take full ownership of programme strategy, multi-channel campaign planning, lead the delivery of integrated campaigns and continue to explore new partnerships and routes to market to raise awareness of Wifinity and sell our services. 

You will work alongside our Senior Digital Marketing Manager who will deliver our paid social, email and website performance marketing channels; our Creative Manager, who will develop our campaign assets, while working with the Propositions Director to communicate new consumer propositions and services.  

You will also work with our Marketing Executive to deliver field marketing, of which you will lead our relationships and sustain regular communications to defence stakeholders managing SFA and SLA accommodations at multiple Ministry of Defence (MOD) sites. 

Your day-to-day role will consist of the following. You may be required to carry out further responsibilities at the company's discretion. 

You will deliver all set targets to contribute to a successful business function in line with the strategic objectives. 

• Develop and execute data-driven marketing plans to contribute to revenue targets. 
• Own and deliver the overall marketing strategy, planning and execution for Armed Forces sector programmes and other smaller sectors including Student Accommodation and MDU. 
• Identify and explore new routes to market, partnerships and sponsorship opportunities. 
• Lead end-to-end campaign delivery from ideation to message development, through to execution and reporting. 
• Manage integrated multi-channel campaigns across offline, events and work with the Digital Senior Marketing Manager (B2C) to develop content digitally. 
• Ensure all campaigns are audience-centric, measurable and performance-driven. 
• Map and optimise the customer journey to improve conversion, engagement, and retention. 
• Use data and insight to identify gaps, friction points, and growth opportunities. 
• Work with the Digital Senior Marketing Manager (B2C) to design, implement and analyse customer surveys at key lifecycle stages to inform improvements. 
• Build and maintain strong relationships with internal stakeholders and Armed Forces partners. 
• Attend industry events, exhibitions, and site visits across approximately 160 MOD bases. 
• Work with the Marketing Executive to develop tailored printed promotional materials specific to site requirements and audiences. 
• Track, analyse, and report on campaign performance and manage budgets effectively. 

About you:
You are a highly driven and strategic senior marketer with B2C experience. You’ll show an excellent track record of acquisition and retention campaign results in complex environments. You bring a strong balance of creativity and analytical thinking, with the ability to manage multiple priorities. Comfortable operating at both a strategic and hands-on level, you thrive on building relationships, influencing stakeholders and continuously improving the customer experience. 

• Advanced verbal and written communication skills, with fluency in English 
• Ability to multitask effectively across multiple projects and sectors simultaneously 
• Confidence in engaging and influencing stakeholders at all levels of seniority 
• Innovative mindset, with the ability to generate new ideas and opportunities for the business 
• Strong planning and organisational skills with the ability to prioritise, adapt, and deliver in a fast-paced environment 

Your experience:

• Bachelor's degree in marketing / business or related qualifications (Chartered Institute of Marketing)  
• Proven experience in a senior marketing role, with ownership of strategy and delivery of end-to-end multi-channel campaigns. 
• Demonstrable experience in customer journey mapping, including using data and insights (e.g. surveys) to drive continuous improvement. 
• Experience developing and executing targeted marketing activity – from campaign planning to audience alignment and GTM channel strategy. 
• Strong stakeholder management experience, with the ability to work effectively across different seniority levels and build trusted relationships. 
• Experience managing multiple concurrent projects and priorities, with a track record of delivering results in fast-paced, dynamic environments. 

It would be beneficial to also have… 

• Armed Forces experience 
• Line management experience  
• Website management (we use WordPress) 
• Using web-based analysis tools (e.g. Google Analytics, SEMRush) 
• Using CRM-based marketing tools (e.g. SalesForce Marketing Cloud, Stripo) 
• Full and clean driving licence  

We offer a competitive salary and benefits package which includes an ‘Annual Leave Buy & Sell Scheme’, in addition to a remote first working environment, allowing our employees more flexibility when it comes to the importance of a healthy work / life balance. Please be aware that the successful applicant to this role will receive an offer which is subject to the satisfactory completion of a basic level DBS check.

At Wifinity we are committed to providing a positive environment in which individuals do not encounter bullying or harassment on the basis of protected characteristics which are identified by law (including sexual harassment).We are committed to treating candidates and employees with courtesy, dignity and respect.

This advert can be available in other formats (upon request) for those who require it, please contact [email protected] for assistance.