The Role
The Senior B2B Marketing Specialist will develop and execute demand generation marketing programs, manage industry events, create targeted content, and work with sales and client success teams to build client relationships and measure performance.
Summary Generated by Built In
Greenlight is the leading family fintech company on a mission to help parents raise financially smart kids. Our Commercial Team partners with over 100 banks and credit unions to deliver essential family banking tools. Greenlight’s B2B SaaS solution has become a key tool for financial institutions to grow and retain customers while also helping provide financial education to the communities they serve.
As a member of the Commercial team, the Senior B2B Marketing Specialist will execute high-impact programs that support new client acquisition and existing client success. Key responsibilities include developing and executing impactful B2B demand generation marketing programs including orchestrating Greenlight’s presence at industry events, producing targeted content for financial institutions, and nurturing leads at various stages of the pipeline.
The role partners closely with the Sales and Client Success teams to build pipeline, support existing relationships, and position Greenlight as the industry leader. The Senior B2B Marketing Specialist is accountable for performance measurement, disciplined execution, and continuous optimization while identifying new opportunities.
This position reports to the Director, Partner Success.
Your day-to-day:
- Work alongside Sales, DTC Marketing and Client Success to establish B2B marketing priorities and project plans.
- Execute on industry events: vendor outreach, booth execution, speaker logistics, and both pre and post-event lead outreach.
- Coordinate PR between partners and our internal PR department and external agency. Work closely with the internal social media team for content distribution and increasing awareness.
- Create case studies with existing clients to leverage with Sales for outreach and top of funnel growth. Maintain project documentation and operating plans.
- Manage Client and Prospect SWAG and Holiday gifting in line with a budget.
What you’ll bring to the team:
- 3-6 years of experience working in a marketing role focused on B2B demand generation.
- Extensive experience with planning and executing industry tradeshows and other events.
- Experience in a B2B Saas company, financial services preferred but not required.
- Ability to be a creative thinker who is motivated and excited to be working in a fast-paced environment with a focus on growth and driving optimizations.
- Excellent oral and written communication skills.
- Strong analytical approach to decision making by leading with numbers and manically measuring the impact of all your efforts.
- Experience utilizing AI tools to enhance efficiency in day-to-day operations.
- HubSpot experience preferred.
Not sure this one’s for you? Don’t count yourself out. Show us what you’ve got and we’ll reach out if there’s a great fit.
Location: We are currently prioritizing candidates who are based in the greater Boston, Massachusetts or Atlanta, Georgia area.
Who we are:
It takes a special team to aim for a never-been-done-before mission like ours. We’re looking for people who love working together because they know it makes us stronger, people who look to others and ask, “How can I help?” and then “How can we make this even better?” If you’re ready to roll up your sleeves and help parents raise a financially smart generation, apply to join our team.
Greenlight is an equal opportunity employer and will not discriminate against any employee or applicant based on age, race, color, national origin, gender, gender identity or expression, sexual orientation, religion, physical or mental disability, medical condition (including pregnancy, childbirth, or a medical condition related to pregnancy or childbirth), genetic information, marital status, veteran status, or any other characteristic protected by federal, state or local law.
Greenlight is committed to an inclusive work environment and interview experience. If you require reasonable accommodations to participate in our hiring process, please reach out to your recruiter directly or email [email protected].
Top Skills
B2B Demand Generation
Content Marketing
Data Analytics
Event Planning Software
Social Media Platforms
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The Company
What We Do
Greenlight is a debit card and money app for families. Our mission is to shine a light on the world of money for families and empower parents to raise financially-smart kids.
Millions of parents and kids use Greenlight to earn, save, spend wisely, give and invest. Parents can set flexible spend controls, manage chores, automate allowances and invest for their kids’ futures.
The Greenlight team calls Atlanta home, but we have team members across the country. We’re pet enthusiasts, PTA presidents, fantasy football champs, kickball-mates and volunteer dance teachers. We’re backed by Drive Capital, JP Morgan Chase, Wells Fargo, TTV Capital, Relay Ventures, NEA, Amazon, Ally Financial, SunTrust Bank and Synchrony Financial. We were picked for CB Insights’ Fintech 250.
