Senior Digital Marketing Manager - Website & Demand Generation (f/m/d)

Apaleo is the world’s most open, API-first property management platform powering the next generation of hospitality operations. Its modular, AI-powered infrastructure enables hoteliers to customise their tech stack, automate routine work, and deliver seamless, personalised guest experiences, powered by best-in-class apps and autonomous AI agents that adapt to every stay.

If you’re driven by the idea of making hospitality smarter, more human, and powered by cutting-edge technology, we’d love to hear from you. Now, we’re looking for a Senior Digital Marketing Manager - Website & Demand Generation (f/m/d) to lay the foundation for scalable, data-driven marketing that will fuel our next stage of growth.

• Website management & optimization: oversee the website, ensuring a seamless user experience and conversion optimization across all touchpoints
• Google Analytics & HubSpot setup: collaborate with commercial leadership to design and implement a comprehensive tracking setup to measure marketing effectiveness and optimize campaigns
• End-to-end campaign management: plan, execute, and optimize cross-channel marketing campaigns, integrating paid, organic, and email marketing strategies to drive measurable results
• Performance marketing: manage and optimize paid media campaigns across Google Ads and LinkedIn, driving lead generation and increasing brand visibility
• Data-driven decisions: leverage data and insights to continuously refine marketing and GTM strategies - across DACH, France, and the UK

• Experience in B2B marketing: at least 5+ years of experience in digital marketing, ideally with a focus on B2B SaaS
• Strategic mindset with execution focus: capable of developing strategies & processes while being hands-on to implement and optimize them in real-time
• Strong analytical skills: a solid understanding of Google Analytics, HubSpot, and other analytics tools to measure performance and drive optimization
• Tech-savvy & adaptable: comfortable working with CMS platforms (preferably a headless CMS such as Contentful), with a quick learning curve to adapt to new systems and technologies
• Team player: a collaborative spirit, eager to work closely with a cross-functional team
• Fluent in English; German and/or French are a plus
• This position is offered as a full-time role; however, we are open to discussing part-time arrangements for candidates whose skills and experience closely align with our requirements

• Technical proficiency: familiarity with website development, HTML/CSS basics and website optimization.
• Knowledge of SEO & content marketing: an understanding of how to leverage SEO alongside performance marketing strategies to drive organic growth.
• Experience in international startups: you’ve been part of a rapidly growing startup and understand the challenges of scaling marketing processes, also from zero to one.

• A Diverse & International Team: Work alongside passionate professionals from over 20 nationalities, bringing unique cultural perspectives, backgrounds, and experiences to shape the future of hospitality tech.
• Growth & Development: As we scale, so do your opportunities. You’ll benefit from 360° feedback reviews, a dedicated learning budget, and plenty of chances to take on more responsibility. Our evolving career framework ensures you have increasing opportunities to learn new skills, advance your career, and make an impact.
• Autonomy & Ownership: Great ideas can come from anywhere. We empower you to take responsibility, make decisions, and contribute directly in an environment built on trust, transparency, and collaboration.
• Shape the Future of Hospitality Tech: Be part of a fast-growing scale-up transforming the hospitality industry. From day one, your work drives real impact and you’ll have the freedom to bring your ideas to life.
• Competitive & Fair Compensation: We believe great work deserves great pay. Our salaries are competitive and guided by benchmarking data to ensure fairness across all roles and teams. We make sure to recognize and reward performance and contribution.

• Flexible & Remote Work Options: We focus on results, not clocking hours. You can work from home, the office or in a hybrid setup, with flexibility to adapt your schedule as long as it makes sense for your role, your team and our business.
• Free Public Transport: Travel across Germany with ease using our fully covered Deutschland Ticket.
• Team Connection: Strong connections fuel collaboration. We celebrate and connect through regular team dinners, company meetups, Oktoberfest celebrations, Christmas parties, and other offsite events.
• Paid Time Off: Enjoy 30 days of vacation to fully disconnect, recharge, and return inspired.
• Health & Wellbeing: Prioritize your health with access to hundreds of gyms, fitness studios, and wellness options through our EGYM Wellpass membership.

What it means to join Apaleo:

Joining Apaleo means stepping into a space where hospitality is being redefined from the ground up. You won’t just support innovation you’ll help drive it. Your work will directly shape an intelligent, AI-first platform used by hospitality teams across the globe. Here, your ideas power real products, your voice influences direction, and your impact is visible at every level. At Apaleo, we build boldly, collaborate openly, and grow together fast.

We are proud to be an Equal Opportunity and Affirmative Action Employer, committed to fostering a diverse, inclusive, and welcoming workplace. We encourage applications from individuals of all backgrounds, regardless of race, color, religion, gender identity or expression, sex, national origin, age, marital status, disability, or any other characteristic protected by applicable law. Your personal data will be handled with the utmost care and in compliance with GDPR and relevant data protection regulations. We celebrate differences and believe that diversity enriches our team and drives innovation.