Senior B2B Content Writer

Posted 5 Days Ago
Be an Early Applicant
Dallas, TX, USA
In-Office
Senior level
Software
The Role
Create and publish client project stories, website copy, SEO/AEO content, and short-form video scripts. Own the editorial calendar, brief design and video teams, run SME interviews, and drive partner co-marketing. Use and build AI-augmented writing workflows to scale output and experiment with new formats and channels.
Summary Generated by Built In
I. Role Overview
We help companies get business value out of Salesforce, Snowflake, and the growing set of AI platforms that increasingly connect to them. When a project lands well — and they do — we want the world to know. That's where you come in.
You'll turn finished client work into stories that make a RevOps leader, a Salesforce SE, or a CXO forward something to a colleague. Then you'll do it again two weeks later. In between, you'll help us rebuild our website voice and turn our biggest customer wins into short-form video scripts and slideware.
This is a writing job for someone who can cut through complex jargon to make our stories relatable. You'll be talking to project leads, customers, and execs every week, mining the interesting bits, and shaping them into content that actually does something — generates inbound questions, surfaces referrals, gives our partners at Salesforce a reason to mention us in their next call.
II. Primary Responsibilities
  • Project highlights (the main beat). When a client engagement wraps, we publish. You'll run the full process — interview the project lead and, where appropriate, the customer; write the promotional LinkedIn post, the website blurb, and the Slack message; brief our global design team on supporting visuals. For marquee projects, you'll go deeper: a sales deck, a 90-second video script, and an experimental format (an avatar reel, an interactive demo walkthrough — your call).
  • Website rewrites. We have one site to rebuild from the ground up — accelerize360.com. You'll be hands-on, writing it, working closely with the web design team and company leaders on structure and flow.
  • SEO and AEO editorial ownership. Once technical indexing is fixed by the web design team, you own the keyword strategy, answer-engine-optimization content structure, topic clusters across accelerize360.com, and the editorial side of the AppExchange listings for our products like Avatar, Homer, and Service Plus.
  • Video scripting. Working with our video producer, you'll script project recap videos, demo overlays, and experimental formats. You'll learn what reads on screen versus on the page quickly because you'll be writing the next one within two weeks of seeing the last one cut.
  • Content calendar (owned end-to-end). You and the team co-own our editorial calendar in Jira (our project and editorial workflow tooling). You keep the cadence steady, make sure work doesn't bunch up, and post to the right channels at the right time. Set editorial direction across the six-leader publishing rotation and the customer-story content pipeline.
  • Other content as we grow. Opportunities are vast! Such as partner co-marketing with Salesforce and Snowflake (joint webinars, co-bylined POVs), exec thought leadership from our practice leads, and sales enablement copy where content marketing and sales overlap. Email and promotional content sit here too — newsletter copy, capture-form follow-up sequences, holiday and seasonal campaigns, and the promotional copy for coordinated launch motions. Current cadence is light (Mailchimp Standard, holiday/capture only); this scope grows as we mature our practice and deliverables.
  • AI in your daily workflow. You'll manage our brand voice across channels and use AI tools to jump-start channel-specific drafts based on your original work — keeping the team's output high without burning out the writer behind it. We don't need an AI prompt engineer. We need someone who's already built personal workflows that move 2–3x faster than the people around them and can show us one.
III. Ideal Qualifications
  • Ability to experiment with new formats and tools. New content formats, new AI workflows, new distribution channels — you try them, ship them, and can point to what worked, what didn't, and what changed. This isn't a side hustle for you; it's how you make a company's work more memorable and how you help sellers close business.
  • 4–7 years writing for B2B technology — SaaS, devtools, martech, fintech, an SI, an agency with tech accounts, or in-house at a tech company. You don't need to know Salesforce and Snowflake on day one; you do need to get fluent fast.
  • You write in first-person, "why should I care" voice — the kind that makes a reader feel the success could be theirs, not someone else's. You instinctively avoid the "We are pleased to announce that A360 has partnered with…" register.
  • You're a strong interviewer of subject matter experts. You can sit with a project lead who'd rather be doing anything else and walk out with the three details that make a story land.
  • You can write a brief as well as you write copy — our global designers and our video producer work asynchronously, so a sharp brief is the difference between one round and four.
  • You've already built personal AI workflows in your process, not "used ChatGPT", built workflows. You can show us one in a Loom or a write-up.
  • You can own a content calendar without being told what to put in it. You bring ideas; you don't wait for assignments.
  • You're comfortable working remotely and asynchronously with a distributed team — most of us are on the East Coast, in the Midwest, or overseas.
IV. Bonus Points 
  • Experience working with Salesforce or Snowflake partner, an SI, or somewhere in the data/cloud ecosystem
  • Experiences scripting a short-form video and know what reads on screen vs. on the page
  • Experience with Synthesia, HeyGen, Descript, or ElevenLabs
  • Experience co-marketing with a major platform partner before (Salesforce, AWS, Microsoft, etc.)
  • Experience ghost writing under an executive byline, and the executive was happy with how it sounded

In this role, you'll report to the VP of CX & Marketing, joining our growing marketing team. Day-to-day, you'll work with our practice leads, project leads, and customers (with their permission). As we grow, you'll have our global design team for visuals, a video producer, and a web design specialist to lead the site rebuilds.

V. Application Requirements 
  • A short note — in your voice, not a cover letter — about a project or piece of work you're proud of and why
  • Two or three writing samples that show range, ideally including at least one B2B tech piece
  • A 2-minute Loom OR a short write-up describing an AI workflow you've built personally and use weekly
  • Your LinkedIn profile URL

 

Skills Required

  • Ability to experiment with new formats and tools and run experiments end-to-end
  • 4-7 years writing for B2B technology (SaaS, martech, SI, agency or in-house tech)
  • Write in a first-person, outcome-focused voice that converts readers
  • Strong interviewer of subject-matter experts to extract compelling story details
  • Ability to write sharp briefs for designers and video producers
  • Built personal AI workflows and can demonstrate one (Loom or write-up)
  • Ability to own and manage a content calendar independently
  • Comfortable working remotely and asynchronously with a distributed team
  • Experience with Salesforce, Snowflake, or partner co-marketing
  • Experience scripting short-form video and understanding on-screen copy
  • Experience with Synthesia, HeyGen, Descript, or ElevenLabs
  • Experience ghostwriting for executives (satisfied executive as reference)
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The Company
HQ: Dallas, Texas
148 Employees
Year Founded: 2013

What We Do

Accelerize 360 is a certified Salesforce partner. Our experts specialize in various industries including insurance, mortgage lending, banking, retail, hospitality and more. Headquartered in Dallas, we also have offices in Canada and India. With the experience of 500+ Salesforce implementations, we provide advisory, implementation, customization and support services to our clients. We help clients improve productivity and customer experience. We do this through automation of marketing, sales and service operations and by creating seamless customer experiences - all through the Salesforce ecosystem. Our approach emphasizes business consulting to identify opportunities for automation and future-proofing your business. With that blueprint, we set about customizing Salesforce to your unique roadmap. Last but not least, we provide in-depth training to your team to make sure that they use your technology investment to its fullest potential

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