Senior Audience Growth Specialist

About The Channel Company

The Channel Company is the global leader in data-driven growth acceleration solutions and services for the IT channel. With 40+ years of channel expertise and a premier portfolio of editorial brands, marketing and event services, and strategic consulting, we help technology vendors, solution providers, and IT decision-makers worldwide unlock better business outcomes.

Our global audience of technology decision-makers rely on our trusted portfolio of print and digital publications to stay current with technology news and trends. Channel-focused marketing, in-demand events, partner program enablement, leadership networks, and dedicated consultants empower channel leaders with insights, connections, and strategies that propel success in the IT channel.

The Channel Company values differences because they enhance dynamic teams. We know that the confidence gap can get in the way of connecting with the best candidates. Please do not hesitate to apply – we would be honored to connect with you.

About the Role 

The Channel Company is looking for a hands-on Senior Audience Growth Specialist  to directly grow and activate our audiences across new and emerging media platforms — including YouTube, social channels, WhatsApp communities, newsletters, events, and owned platforms. 

This is a doer role, not a people management role. You will personally design, execute, test, optimise and scale audience acquisition activity end to end. We are not looking for someone who knows how it should be done and delegates — we need someone who gets stuck in and owns outcomes. 

You will be accountable for audience growth results across multiple channels, working closely with marketing, editorial, events and communities’ teams, but without managing a team. A key outcome is growing permissioned first-party identity across platforms to strengthen our Unified Partner ID/identity graph. This role is for a senior specialist, builder, operator. 

What You’ll Do 

Drive Audience Growth Across New Media Channels 

• Execute audience acquisition across YouTube, social platforms (e.g. LinkedIn, X, Instagram), WhatsApp communities, newsletters, and events 

• Build, launch and optimise acquisition funnels - from first touch through repeat engagement 

• Grow highquality, engaged audiences, not vanity metrics 

Own and Improve the EndtoEnd Audience Journey 

• Map, test and refine the full audience journey across channels and touchpoints 

• Identify friction points in discovery, registration, optin and engagement - and fix them 

• Continuously experiment with formats, messaging, CTAs and distribution strategies 

Be HandsOn With Platforms & Tools 

• Set up and optimise landing pages, forms, registrations and conversion paths 

• Work directly in CRM, marketing automation, analytics and community platforms 

• Use AIenabled tools to scale testing, insight generation and personalisation 

Build and Activate FirstParty Audiences 

• Grow optedin, compliant firstparty audiences across owned channels 

• Use behavioural and performance data to inform targeting, segmentation and prioritisation 

• Translate insights into practical changes, not just reports 

Measure, Learn and Optimise 

• Track performance across channels (growth, conversion, engagement, retention) 

• Clearly articulate what’s working, what isn’t, and what you’ll do next 

• Take ownership of outcomes - adjust fast when something isn’t delivering 

Partner Without Managing 

• Work closely with marketing, editorial, events and communities’ teams to align execution 

• Influence through expertise and delivery rather than hierarchy 

• Act as a trusted operator who gets things done 

What We’re Looking For 

Experience 

• 4 - 8 years in audience growth, acquisition, lifecycle or distribution roles 

• Proven hands-on execution across digital and social channels (especially YouTube, social, messaging/community platforms) 

• Experience in B2B media, events, content or community led businesses strongly preferred 

• Track record of personally delivering measurable audience growth 

Skills & Approach 

·       Deep knowledge of SEO principles, social media algorithms, and CRM platforms

·       Ability to perform cohort and funnel analysis to identify where users are engaged and  dropping off

·       Strong interpersonal skills to influence editorial and product teams to adopt new data-driven workflows

·       Doer mentality - you execute, test, iterate and ship 

·       Comfortable being accountable for results without managing people 

• Data literate and platform savvy, but focused on action over theory 

• Strong understanding of audience behavior and content led growth 

• Pragmatic, resourceful and biased towards progress 

Mindset 

• Senior enough to own outcomes, humble enough to roll up sleeves 

• Curious, experimental and comfortable with ambiguity 

• Motivated by impact, not job titles or headcount 

What success looks like  

• Grow net new permissioned users (registrations/subscribers) across priority channels 

• Improve conversion rates from reach → click → register → repeat engagement 

• Increase engagement quality (return visits, newsletter CTR, content depth) 

• Launch and scale 2–3 repeatable acquisition loops (e.g., YouTube → newsletter, events → community, WhatsApp → return visits) 

• Establish a weekly test-and-learn cadence with clear reporting.

What’s on offer: 

• 35 hours of work per week 
• Generous Holiday package + National bank holidays 
• Opportunity to join a growing business with lots of opportunities to influence. 
• Hybrid working available.  
• Temporary International Remote Working Opportunities 
• Life assurance scheme 
• Employee referral scheme 
• A tailored training and induction plan - we want you to succeed! 
• Regular recognition rewards - be recognised and rewarded for day-to-day actions where you go above and beyond, and consistently deliver 
• The opportunity to work within a globally diverse team 
• The opportunity to learn new skills in an ever-changing and adaptable business