Accumn, A Yubi Company is looking for a Senior Marketing Associate to join our product marketing team. Drive go-to-market strategies, positioning, and messaging to ensure product adoption and customer engagement. They collaborate with product, sales, and design teams to translate features into value-driven narratives that fuel growth.
Responsibilities
- Collaborate with product, design & marketing teams to plan and develop content.
- Excellent verbal and written communication skills: Proficient in writing promotional content and able to communicate ideas effectively.
- Ability to create and deliver persuasive presentations.
- Track and analyze campaign performance metrics to provide insights and recommendations for continuous optimization of marketing efforts
- Ability to create engaging and compelling content.
- Ability to work effectively with cross-functional teams.
- Education - Bachelor’s degree in Marketing, communications or related field with previous experience working in SAAS/B2B/NBFC/banks/fintech clients.
- Experience with the following tools would be an added plus: WordPress, Email marketing software like Netcore/Hubspot etc, Google analytics, Search Console, Amplitude and the MS Suite.
Requirement
- 2-3 years of marketing experience with B2B/SaaS or fintech firms
- Strong attention to detail and ability to multi-task projects and deliverables
- Proven experience working under pressure to deliver high-quality output within an assigned timeline
- Strong collaborator and self-starter
Skills Required
- Bachelor's degree in Marketing, Communications, or a related field
- 2-3 years of marketing experience with B2B, SaaS, or fintech firms
- Previous experience working with SaaS, B2B, NBFC, banking, or fintech clients
- Excellent verbal and written communication skills
- Experience writing promotional and compelling marketing content
- Ability to create and deliver persuasive presentations
- Ability to track and analyze campaign performance metrics
- Strong attention to detail and ability to multitask
- Ability to work under pressure and deliver high-quality output within assigned timelines
- Strong collaboration skills and self-starter mindset
- Experience with WordPress, Netcore or HubSpot, Google Analytics, Search Console, Amplitude, and Microsoft Office
What We Do
Yubi is the world's first possibility platform powering the discovery, investment, fulfilment of credit. We are re-defining global debt markets by freeing the flow of finance between borrowers, lenders, and investors. Yubi stands for ubiquitous, being present wherever our customers need us. From being a disruptor in India’s debt market to marching towards global corporate markets, we will unlock greatness together. We are on a mission to deepen and power the $120 Trillion global enterprise debt market which would unlock a GDP multiplier and thus, create massive economic value. The Yubi product suite is leading the empowerment of small, medium, and large enterprises on one side, and growing a healthy loan book for the larger Banking ecosystem on the other. As a debt platform for enterprises, lenders and investors, we offer the most comprehensive bouquet of debt products. Our suite of product offerings ensures that as a participant in the debt market - you find just what you are looking for! We believe that access to prudent finance is the right of all global citizens and that is what drives all of us here at Yubi. The future of finance starts here, propelled by technology, transparency, and mutual trust.
