Senior Associate State Government Relationship - North

Support and strengthen relationships with Central and State Government entities through continuous engagement, business development, operational excellence, and solution-led discussions. Drive adoption of NPCI products, and credit-linked initiatives while ensuring seamless operations and maximizing business revenues. Experience & Qualification: • 2-5 years of experience in Business Development, Relationship Management, Government Business, Banking, BFSI, Fintech, Payments, or Credit Operations. • MBA/PGDM in Marketing, Finance, Banking, or equivalent preferred. • Experience working with Government Departments, Banks, Financial Institutions, PFMS, Digital Payments will be preferred. Key Accountabilities: Government Relationship Management 1. Build and maintain strong relationships with State Government Departments, and ecosystem partners. 2. Conduct regular business reviews with Government stakeholders to discuss transaction volumes, operational performance, and adoption of NPCI products. 3. Act as a single point of contact for issue resolution, grievance management, and business escalation support. Business Development 1. Position NPCI's payment, collection, and credit-enablement solutions to Government entities. 2. Identify new opportunities for product placement, transaction growth, and expansion of NPCI services. 3. Gather business requirements from Government departments and coordinate internal stakeholders for solution development and implementation. Payments & Operations 1. Monitor operational performance, mandate processing, transaction success rates, and compliance with NPCI operating guidelines. 2. Support Government departments in onboarding, implementation, and adoption of NPCI products. 3. Coordinate with banks, sponsor banks, technology partners, and operational teams for seamless service delivery. Credit & Lending Initiatives 1. Support Government-sponsored credit programs, financial inclusion initiatives, and digital lending use cases. 2. Engage with Banks, NBFCs, and Government agencies to identify opportunities for integrating payment and credit ecosystems. 3. Analyze credit-linked transaction trends and recommend strategies to improve loan disbursement, repayment collection, and beneficiary experience. 4. Monitor key credit performance indicators and assist in preparing business cases for new credit products and partnerships. Analytics & Reporting 1. Collect competitive intelligence and market insights related to payments and credit ecosystems. 2. Prepare Information Sheets (IS), business reports, presentations, management updates, and revenue analysis. 3. Track product adoption, transaction growth, portfolio performance, and business impact across Government programs Success Metrics • Growth in transaction volumes and revenues • Increased adoption of NPCI products across Government departments • Successful implementation of credit-linked and payment initiatives • Customer satisfaction and stakeholder engagement scores • Timely resolution of operational and business issues • Identification and conversion of cross-sell and upsell opportunities Travelling Required • For the assigned states