Senior Associate, Public Relations & Communications

Posted 7 Hours Ago
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New York, NY, USA
In-Office
70K-80K Annually
Senior level
Healthtech
The Role
The Senior Associate, Public Relations & Communications will develop and execute media programs, manage media relations, and support PR campaigns, enhancing brand visibility in women's health and benefits.
Summary Generated by Built In

Thank you for considering Progyny!

Overview 

We’re looking for a Senior Associate, Public Relations and Communications to support the development and execution of strategic media programs that enhance brand visibility and reputation. This role will serve as a key point of contact for media inquiries and help drive proactive storytelling that positions the company as the brand leader with leading share of voice. 

Support the day-to-day execution and operational management of Progyny’s public relations function. This role is equal parts strategist and operator — someone who can translate high-level communications priorities into flawless execution and media engagement. 

The ideal candidate thrives in a collaborative environment, understands how to drive integrated storytelling across channels, and can balance hands-on execution with team and process optimization. This person will serve as the engine behind the PR function — guiding execution, managing workflows, supporting spokespeople, and ensuring campaigns move efficiently from concept to coverage. 

Responsibilities 

  • Develop media plans to support product launches, research, and company news  

  • Build and maintain relationships with journalists, editors, and influencers  

  • Draft press releases, media pitches, and briefing materials 

  • Manage inbound media inquiries and coordinate interviews  

  • Proactively pitch stories to secure coverage across target outlets and maintain share of voice 

  • Prepare executives and subject matter experts for media interviews  

  • Draft high quality, on message and on voice, op-eds, bylines, Q&As, and talking points 

  • Work collaboratively with team to plan and coordinate press events, briefings, and announcements  

  • Research and support award submissions, speaking opportunities, and conference participation  

 

  • Understand the media and women’s health landscape, and news cycle   

  • Track and analyze coverage, delivering insights and recommendations  

  • Contribute to a positive, collaborative, and high-performing team culture  

Qualifications 

  • 4-5+ years of experience in public relations, communications, or integrated marketing communications  

  • Experience in healthcare, benefits, women’s health, or B2B communications strongly preferred  

  • Proven experience managing PR campaigns from strategy through execution  

  • Strong media relations track record, including established media relationships and experience building new relationships with key journalists and outlets  

  • Deep understanding of the evolving media landscape and ability to think creatively about earned media strategy  

  • Exceptional writing and editing skills  

  • Experience supporting executive thought leadership and speaking opportunities  

  • Experience managing multiple stakeholders and navigating cross-functional environments  

  • Demonstrated ability to manage timelines, workflows, and operational processes  

  • Strong organizational skills, attention to detail, and ability to manage multiple priorities simultaneously  

  • Excellent verbal and presentation skills, including the ability to communicate confidently with senior executives internally and externally  

  • Bachelor’s degree in Communications, Public Relations, Journalism, Marketing, or a related field preferred  

What Success Looks Like 

  • Campaigns run smoothly and efficiently from ideation through execution  

  • Teams are aligned, informed, and able to move quickly without bottlenecks  

  • Media relationships deepen and coverage opportunities grow  

  • Executives and spokespeople are well-positioned through proactive thought leadership  

  • Progyny continues to strengthen its visibility and reputation across healthcare and benefits conversations  

  • Processes continuously improve to support scalability, efficiency, and team performance 

Please note: This is not a digital nomad or remote international position; candidates must be based in the United States. Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.  

About Progyny:   

Progyny (Nasdaq: PGNY) is a global leader in women’s health and family building solutions, trusted by the nation’s leading employers, health plans and benefit purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians. 

Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.  

Our mission is to empower healthier, supported journeys through transformative fertility, family building and women’s health benefits.  

Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com. 

Our perks:  

  • Family friendly benefits: Paid family and parental leave, preconception, fertility and family building benefits (including egg freezing, IVF, and adoption support), family and pet care fund, and Parents’ Employee Affiliation Group 

  • Menopause and midlife care

  • Health, dental, vision and life insurance options for employees and family  

  • Free in-person, virtual and text-based mental health and wellness support  

  • Paid time off, including vacation, sick leave, personal days and summer flex time  

  • Company equity  

  • Bonus program  

  • 401(k) plan with company match

  • Access to on-demand legal and financial advice   

  • Learning and development programs to help you grow professionally and a mentorship program

  • Company social events to include annual volunteer day and donation matching

  • Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office 

In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $70,000 - 80,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.   

Progyny is proud to be an Equal Opportunity and Affirmative Action employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law. 

If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to [email protected]

#LI-EH1

Skills Required

  • 4-5+ years of experience in public relations, communications, or integrated marketing communications
  • Experience in healthcare, benefits, women's health, or B2B communications strongly preferred
  • Proven experience managing PR campaigns from strategy through execution
  • Strong media relations track record
  • Exceptional writing and editing skills
  • Bachelor's degree in Communications, Public Relations, Journalism, Marketing, or a related field preferred
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The Company
New York, New York
615 Employees
Year Founded: 2008

What We Do

Progyny (Nasdaq: PGNY) is a transformative fertility, family building and women’s health benefits solution, trusted by the nation’s leading employers, health plans and benefit purchasers. We envision a world where everyone can realize their dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive, and intentionally designed solutions simultaneously benefit employers, patients and physicians. Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs. Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com

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