Healthcare is complex. We’re here to change that.
RVO Health is a health technology company on a mission to make health easier to navigate, more accessible, and more affordable for everyone.
Here, you'll help over 40 million people every month, with a team that genuinely cares about the work and each other.
At a GlanceThe Senior Associate, Paid Media is a hands-on ownership role on our Digital Performance Marketing team, running paid media programs end to end for leading pharma and health brands across Healthline, Medical News Today, Healthgrades and Bezzy. You’ll own strategy, execution and results for your programs, serve as a trusted partner to internal teams, and help shape how the team grows and scales.
Where You'll BeLocation: Charlotte Metro Area (Fort Mill, SC) | Hybrid or Remote
We believe great collaboration happens when we're together, solving problems, learning from each other, and connecting as a team. That's why we’re in our offices Tuesday through Thursday each week. You are welcome to work remotely Mondays and Fridays if you wish.
Office address: 1101 Red Ventures Dr Fort Mill, SC 29707
- Own paid media programs end to end, from launch planning through delivery and results, primarily on Meta and Google, ensuring each program hits its goals at a healthy margin.
- Develop targeting and audience strategies for condition-specific programs, balancing scale, cost efficiency and the audience quality our partners pay for.
- Lead creative and messaging tests, partnering with creative teams to refresh assets and improve performance.
- Monitor performance, diagnose issues, and independently make optimization decisions that improve delivery and efficiency.
- Manage budgets and monthly cost forecasts for your programs, keeping spend aligned to goals and flagging revenue or margin risk early.
- Deliver clear performance readouts and recommendations to internal stakeholders, highlighting wins, risks and opportunities.
- Partner with Sales, Client Services, Ad Operations, Site Marketing, Product Marketing and Performance teams to launch programs on time and resolve delivery challenges.
- Mentor and support junior team members, sharing best practices and helping them grow in campaign management.
- Stay ahead of platform, privacy and industry changes, and lead tests of new channels, automation and AI-assisted workflows that make the team more efficient.
Required:
- Bachelor’s degree in Marketing, Advertising, Business or a related field, or equivalent experience.
- 3–5 years of hands-on paid media experience, owning campaigns end to end.
- Proven track record of managing campaigns and budgets against delivery or revenue goals.
- In-depth knowledge of Meta Ads Manager and/or Google Ads, including testing, targeting and optimization strategy.
- Strong analytical skills: able to diagnose performance issues and turn data into clear decisions independently.
- Excellent project management and organization; able to own multiple programs and priorities at once.
- Advanced Excel/Google Sheets skills (complex formulas, pivot tables, pacing and forecast models).
- Ability to work collaboratively with cross-functional and partner-facing teams.
- Strong written and verbal communication skills, including presenting results to stakeholders.
Preferred:
- Experience in health, pharma or publisher-side media.
- SQL or experience working with large datasets (e.g., Databricks).
- Forecasting or P&L exposure (margin, cost planning).
- Experience mentoring or training junior team members.
Pursuant to various state Fair Pay Acts, below is a summary of compensation elements for this role at the company. The following benefits are provided by RVO Health, subject to eligibility requirements.
- Starting Salary: $80,000 - $90,000
*Note actual salary is based on geographic location, qualifications and experience - Health Insurance Coverage (medical, dental, and vision)
- Life Insurance
- Short and Long-Term Disability Insurance
- Flexible Spending Accounts
- Paid Time Off
- Holiday Pay
- 401(k) with match
- Employee Assistance Program
- Paid Parental Bonding Benefit Program
- Pharmacy Benefits
- Income Protection Plans
- Pet Services Plans
- Mental Health Support
- Wellness Coaching
- HSA- Health Savings Account
- Commuter Benefits
- Gym & Fitness Center Discount Program
Hiring Timeline Notice
THIS POSTING IS FOR A CURRENT VACANCY AND THE EMPLOYER INTENDS TO FILL THIS POSITION BY 1/28/2027.
Who We Are:
RVO Health is a health-technology company created through a joint venture between Red Ventures and UnitedHealth Group’s Optum. Together, we’ve brought some of the most trusted names in healthcare under one roof, including Healthline, Healthgrades, Fullspan Health, Medical News Today, Optum Perks, and more. We're the #1 source for doctor search in the U.S. Every day, people turn to our brands in moments that matter to find reliable health information, connect with doctors, save money on prescriptions, and take meaningful action on their wellbeing.
RVO Health is an equal opportunity employer that does not discriminate against any employee or applicant because of race, creed, color, religion, gender, sexual orientation, gender identity/expression, national origin, disability, age, genetic information, veteran status, marital status, pregnancy or any other basis protected by law. Employment at RVO Health is based solely on a person's merit and qualifications.
We are committed to providing equal employment opportunities to qualified individuals with disabilities. This includes providing reasonable accommodation where appropriate. Should you require a reasonable accommodation to apply or participate in the job application or interview process, please contact [email protected].
We do not provide visa sponsorship for this role at this time.
#LI-Hybrid
RVO Health Privacy Policy: https://rvohealth.com/legal/privacy
Skills Required
- Bachelor's degree in Marketing, Advertising, Business, or a related field, or equivalent experience
- 3-5 years of hands-on paid media experience owning campaigns end to end
- Proven track record managing campaigns and budgets against delivery or revenue goals
- In-depth knowledge of Meta Ads Manager and/or Google Ads, including testing, targeting, and optimization strategy
- Strong analytical skills and ability to independently diagnose performance issues and make data-driven decisions
- Excellent project management and organizational skills with the ability to manage multiple programs and priorities
- Advanced Excel or Google Sheets skills, including complex formulas, pivot tables, pacing, and forecast models
- Ability to work collaboratively with cross-functional and partner-facing teams
- Strong written and verbal communication skills, including presenting results to stakeholders
- Experience in health, pharma, or publisher-side media
- SQL or experience working with large datasets such as Databricks
- Forecasting or P&L exposure, including margin and cost planning
- Experience mentoring or training junior team members
RVO Health Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about RVO Health and has not been reviewed or approved by RVO Health.
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Parental & Family Support — Parental leave is described as generous and well supported, with a dedicated bonding program standing out. This area consistently emerges as a strength within the total rewards package.
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Leave & Time Off Breadth — Time off includes solid PTO alongside an additional 'winter week' office closure that is treated as a notable perk. These elements enhance overall value even when base pay is considered standard.
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Retirement Support — A 401(k) with company match is a consistent offering and is regarded as one of the stronger components of the package. This supports longer‑term financial security in addition to salary.
RVO Health Insights
What We Do
At RVO Health, our mission is to give people a better way to health & wellbeing. We own and operate the largest health & wellbeing platform in the US, helping nearly 100 million people a month seek information, find a doctor, save money, and take action around their health & wellbeing. Our portfolio of industry-leading websites, products and services touches every part of the health and wellness journey. The Healthline Group portfolio (Healthline, Medical News Today, Psych Central, Greatist, and Bezzy) and the Healthgrades brand comprise the largest health information audience in the US. The Healthline Group connects millions of people daily to medically-backed information about thousands of health-related questions, products, and chronic conditions. Through Healthgrades, the largest marketplace for finding healthcare, we help half of Americans find and evaluate a doctor each year. Through Optum Store, we sell thousands of FSA/HSA-eligible health and wellness products direct-to-consumer and connect health seekers to mental health, condition-based virtual care, and an online pharmacy. Through Optum Perks, we help millions of people save money through our prescription savings program. Millions of health seekers also use RVO Health’s virtual coaching programs each year to lose weight, stop smoking, and find better wellbeing. Our portfolio includes education and advice, condition-based communities, access to healthcare, an ecommerce store of health products and services, prescription discounts and delivery, and more. We are making health easier to navigate, more accessible, and more affordable for everyone. Furthermore, all of our content, products, and services are medically-backed, so people can trust that they are getting accurate support for their health. RVO Health is backed by Red Ventures and Optum, part of UnitedHealth Group. Select brands previously operated by Red Ventures and Optum are now independently operated by RVO Health.
