Senior Associate, Media Solutions Campaign Management

Role Summary and Impact   

We are seeking a highly motivated and detail-oriented Senior Associate, Media Solutions Campaign Management to join our growing WPP Media team. As a Programmatic Specialist, you will be responsible for the end-to-end management of programmatic campaigns, from initial setup and strategy development to ongoing optimization and performance analysis. You will be a key contributor to the success of our clients' campaigns, leveraging your expertise in programmatic technologies and best practices to drive impactful results. This role requires a strong understanding of the programmatic landscape, excellent analytical skills, and the ability to collaborate effectively with internal and external stakeholders.

Skills and Experience

• Configure and launch programmatic campaigns within various Demand-Side Platforms (DSPs) and external tools/platforms, ensuring accurate targeting, bidding strategies, and creative implementation.
• Continuously monitor and analyze campaign performance against pre-defined Key Performance Indicators (KPIs) such as reach, frequency, CTR, conversion rate, and ROI.
• Identify trends, anomalies, and opportunities for optimization based on data analysis.
• Act as a consultant, providing data-driven recommendations for campaign optimization and improvement, including adjustments to targeting, bidding, creative, and landing pages.
• Proactively identify and implement strategies to maximize campaign performance and achieve client objectives.
• Develop comprehensive programmatic campaign strategies based on overall advertiser goals and objectives, considering target audience, budget, and desired outcomes.
• Collaborate with internal teams to align programmatic strategies with broader marketing initiatives.
• Develop strong and effective audience targeting plans in accordance with campaign objectives (branding / performance), leveraging data and insights to reach the most relevant users.
• Utilize various targeting methods, including demographic, behavioral, contextual, and retargeting strategies.
• Perform regular reviews of campaign status across revenue, KPIs, and pacing, identifying potential issues and implementing corrective actions.
• Generate and deliver insightful performance reports to clients and internal stakeholders, highlighting key findings and recommendations.
• Stay up-to-date on the latest programmatic technologies, features, and trends, acting as a main point of contact for tech-related topics and optimization best practices.
• Design and implement A/B tests to evaluate the impact of specific features, products, technologies, formats, and tactics.
• Supervise the insertion order process and ensure adherence to terms and conditions.
• Handle cancellations and re-allocations in a timely manner.
• Work with main internal and external stakeholders (tech providers, agencies and clients, sales, product and data science teams) to develop best practices for effective activations.
• Reach out to the sales team for what appears to be at-risk campaigns.
• Build and develop strong relationships with key stakeholders (clients, agencies).
• 2-3 years of programmatic buying / biddable / trafficking experience (hands-on experience with DSPs).
• Familiarity with main DSPs / buying platforms (e.g., Google DV360, The Trade Desk, Amazon DSP).
• Familiarity with analytics, brand-safety tools, tracking and attribution, and reporting tools (e.g., Google Analytics, Comscore, IAS, MOAT).
• Familiarity with ad servers, rich media vendors, web debugging and troubleshooting tools (e.g., Google Campaign Manager)
• Proficient in Microsoft Excel and PowerPoint.
• Strong written and verbal communication skills in English.
• Passion for digital advertising; organized and able to meet deadlines.
• Experience with automation solutions (e.g., scripting, APIs) is a plus.
• Collaborative spirit: A strong team player who thrives in a dynamic, collective environment.
• Commercially minded, with a knack for recognizing new opportunities. 
• Highly detail-oriented and analytical, approaching problems and solutions in a logical, data-driven manner. 
• Proactive and adaptable mindset: Eager to learn, embraces new technologies and challenges, and contributes innovative solutions. 

Life at WPP Media & Benefits   

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

Our main benefits:

• Corporate Benefits & Discounts Platform
• Employee Wellbeing & Support Programs
• Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account
• Dedicated e-learning platform for all employees (at least 2000+ courses)
• Ticket Restaurant for every working day
• Non-Occupational Accident Insurance
• Company-paid Life Insurance
• Tax Assistance Services Support (tax return)

#LI-Promoted