The Role
Drive digital acquisition and retention initiatives across Selsmart and MetalMandi. Responsibilities include planning and optimizing paid campaigns, managing CRM and re-engagement programs, analyzing funnels and cohorts, developing KPI dashboards, improving ROI, CAC, and LTV, supporting D2C and B2B marketing strategy, and coordinating with product, sales, technology, operations, agencies, and senior stakeholders.
Summary Generated by Built In
Company: Attero Recycling Pvt. Ltd.
Business Units: Selsmart & MetalMandi (Attero Recycling Pvt. Ltd.)
Opening: 1
Experience: 3 to 5 Years
Location: Noida (Corporate Office)
About Selsmart & MetalMandi
Selsmart and MetalMandi are high-growth digital business units of Attero Recycling Pvt. Ltd., India’s largest e-waste recycling company and a global leader in sustainable resource recovery. These platforms are redefining how metals and secondary raw materials are traded by bringing technology, transparency, and efficiency to a traditionally unorganized market.
We operate at the intersection of marketplaces, data, and sustainability, and are building scalable, tech-led businesses with real-world impact.
We are looking for a performance-oriented and analytically strong Senior Associate – Marketing to drive and scale our digital acquisition and retention initiatives across Selsmart and MetalMandi. This is a hands-on leadership role requiring deep expertise in performance marketing, lifecycle management, and data-led decision-making.
The ideal candidate is comfortable operating in a fast-paced, high-accountability environment, can think strategically, and execute with precision.
● Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta (Facebook & Instagram), and other paid channels
● Manage and scale Retention Marketing initiatives including CRM, email, SMS, WhatsApp, and re-engagement campaigns
● Track, analyze, and report campaign performance using data-driven insights to improve ROI, CAC, and LTV
● Work closely with agencies and internal teams to ensure campaign effectiveness and alignment with business goals
● Analyze customer behavior, funnel performance, and cohort data to identify growth opportunities
● Develop dashboards and reports to monitor KPIs and marketing efficiency
● Apply strong business acumen to align marketing strategies with revenue and growth objectives
● Support marketing strategy development for D2C & B2B initiatives and brand-led campaigns
● Manage multiple marketing projects simultaneously while meeting deadlines under pressure
● Identify new growth channels, tools, and marketing innovations
● Coordinate with internal teams including product, sales, tech, and operations
● Communicate insights, results, and recommendations clearly to senior stakeholders
Key RequirementsEducation & Background
● MBA in Marketing / Business Management from a reputed institute
● Strong academic and professional background
Experience● 3–5 years of relevant marketing experience, preferably with B2C companies
● Proven experience in managing performance marketing and retention channels
● Hands-on experience with Google Ads, Meta Ads Manager, analytics tools, and CRM platforms
● Strong analytical and data interpretation skills
● Excellent understanding of business fundamentals and customer lifecycle
● Ability to work effectively in high-pressure, fast-paced environments
● Excellent written and verbal communication skills
● Result-oriented mindset with strong problem-solving abilities
What We Offer
- Opportunity to work with a purpose-driven organization leading sustainability initiative
- High-impact role with exposure to leadership and strategic decision-making
- Dynamic work environment with opportunities for learning and growth
Skills Required
- MBA in Marketing or Business Management from a reputed institute
- Strong academic and professional background
- 3 to 5 years of relevant marketing experience
- Experience with B2C companies
- Proven experience managing performance marketing and retention channels
- Hands-on experience with Google Ads
- Hands-on experience with Meta Ads Manager
- Hands-on experience with analytics tools
- Hands-on experience with CRM platforms
- Strong analytical and data interpretation skills
- Understanding of business fundamentals and customer lifecycle
- Excellent written and verbal communication skills
- Ability to work in high-pressure, fast-paced environments
- Result-oriented mindset with strong problem-solving abilities
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The Company
What We Do
Attero is an India-based climate-technology company specializing in advanced recycling of electronic waste and lithium-ion batteries. It offers e-waste management, battery recycling, and eco-friendly disposal solutions while recovering valuable green metals and other resources from discarded materials. Attero advances sustainable resource recovery and helps reduce waste by applying deep-technology recycling to support a circular economy at industrial scale through its operations.
