- Own the end-to-end management of NBBL and Bharat Connect’s social media channels.
- Develop and execute monthly content calendars aligned with business and marketing priorities.
- Work closely with creative agencies to deliver high-quality, on-brand content and ensure timely execution.
- Monitor agency performance, provide creative direction and drive innovation through platform-first and trend-led ideas.
- Identify opportunities to increase engagement through topical content, campaigns and community interactions.
- Track and improve key social media KPIs including follower growth, engagement, reach, impressions and video performance.
- Analyze platform insights and recommend optimization strategies based on data.
- Coordinate with internal stakeholders across marketing, product, PR and business teams to deliver integrated campaigns.
- Stay updated on emerging social media trends, formats and best practices.
- Relevant experience in social media or digital marketing.
- Strong understanding of LinkedIn, Instagram, X, Facebook and YouTube.
- Excellent copywriting, storytelling and content planning skills.
- Experience managing agencies and cross-functional stakeholders.
- Creative thinker with a strong analytical mindset and a passion for building engaging digital communities.
Success Measures
- Growth in followers and community engagement.
- Improved reach, impressions and content performance.
- Timely execution of content calendars and campaigns.
- Strong agency management and delivery excellence.
- Innovative ideas that enhance brand visibility and audience engagement.
- AI-enabled
mindset with the ability to leverage AI tools and insights to drive smarter
decision-making and enhance outcomes.
Skills Required
- Relevant experience in social media or digital marketing
- Strong understanding of LinkedIn, Instagram, X, Facebook, and YouTube
- Excellent copywriting, storytelling, and content planning skills
- Experience managing agencies and cross-functional stakeholders
- Creative thinking and a strong analytical mindset
- Passion for building engaging digital communities
- Ability to leverage AI tools and insights for decision-making and outcomes
What We Do
NPCI is an umbrella organisation for all retail payment systems in India. It was set up with the support & guidance from Reserve Bank of India (RBI) & Indian Banks Association (IBA). A registered company under Section 8 of the Companies Act, 2013. Watch the NPCI Corporate AV - https://youtu.be/RGl9YQ6CB20 Products & Services Unified Payments Interface Unique payment solution which empowers a recipient to initiate the payment request from a smartphone. It facilitates 'virtual payment address' as a payment identifier for sending & collecting money & works on single click 2 factor authentication. Immediate Payment Service A 24X7, real time, cost effective, independent channel, retail payment service, introduced by NPCI, empowering customers to transfer money instantly with banks & RBI authorised PPIs across India. RuPay Robust card scheme designed to offer payment products with superior features & processes specifically designed to cater to diverse consumer needs. *99# USSD based mobile banking platform that makes banking services accessible to all the bank account holders on their mobile phones. National Automated Clearing House Centralised payment system developed with an aim to consolidate multiple ECS systems running across the country & provide a framework for the removal of local barriers/inhibitors. Aadhaar Enabled Payment System Bank led model which allows online financial inclusion transactions at micro-ATMs through the business correspondent of any bank using the Aadhaar authentication. e-KYC Electronic way of conducting authentic & real time KYC of a customer using Aadhaar authentication. Cheque Truncation System Electronic image of the cheque is transmitted to the drawee bank by the clearing house, along with relevant information. National Financial Switch Facilitates routing of ATM transactions through inter-connectivity between its member institutions thereby enabling the citizens of the country to utilise any ATM of a connected entity
