Become a part of our caring community and help us put health first
Humana is a Fortune 50 healthcare leader with over $100 billion in annual revenue, committed to improving the health and well-being of vulnerable populations across the United States, including seniors and lower-income individuals. With a strong foundation in innovative technology and data-driven solutions, Humana is transforming healthcare by making high-quality care more affordable, accessible, and secure.
At Humana, we believe in the power of personalized communication to inspire healthier behaviors and build lasting relationships with our members. Our Customer Engagement Marketing team plays a critical role in delivering thoughtful, data-informed campaigns that support members throughout their healthcare journey.
We are hiring multiple Senior Associates to support strategic marketing initiatives across five key areas:
· Prevention Marketing
· Onboarding Marketing
· Retention Marketing
· Pharmacy Benefit Management (PBM)
· Care & Coverage Education
Each role contributes to Humana’s mission to improve member health outcomes and satisfaction through personalized, data-driven communications. These positions are ideal for marketers who thrive in collaborative, fast-paced environments and are passionate about guiding members through their healthcare journey—from onboarding and education to engagement, medication adherence, and retention.
As part of a dynamic and mission-driven team, you’ll help shape the way Humana connects with its members—ensuring every interaction is timely, relevant, and rooted in empathy. If you’re looking to make a meaningful impact through marketing, we invite you to explore these opportunities.
Key Responsibilities
Across these openings, responsibilities may include:
· Execute and optimize multi-channel campaigns (email, mail, SMS, app, web, call center, IVR) across all engagement areas.
· Develop and refine test-and-learn strategies, including hypotheses, measurement plans, and performance goals.
· Collaborate with product, analytics, clinical, operations, pharmacy, and channel teams to ensure messaging is accurate, personalized, and aligned with member needs.
· Analyze campaign performance using data-driven insights to improve engagement, reduce churn, support Stars measure improvement, and promote medication adherence.
· Support journey mapping and personalization efforts, including NBA (Next Best Action) logic and content orchestration.
· Champion the voice of the members by integrating feedback and behavioral signals into campaign enhancements.
· Ensure brand consistency and compliance across all touchpoints, including onboarding kits, pharmacy communications, and educational materials.
· Assist in agile pod operations, including sprint planning, backlog grooming, and tracking deliverables.
· Contribute to reporting and performance tracking to inform strategic decisions and roadmap iterations.
Required Qualifications
· Bachelor’s degree in Marketing, Communications, Business, or a related field or equivalent years of relevant experience.
· Minimum of 2 years of experience in lifecycle, onboarding, or customer engagement marketing.
· Proven ability to manage multiple projects simultaneously with strong attention to detail.
· Hands-on experience with CRM platforms and marketing automation tools.
· Demonstrated analytical mindset with a passion for leveraging data to inform marketing strategies and drive performance.
Preferred Qualifications
· Experience in healthcare, insurance, senior services, or other regulated industries.
· Familiarity with agile marketing methodologies and cross-functional team collaboration.
· Exposure to NBA (Next Best Action) engines, customer data platforms (CDPs), or journey orchestration technologies such as Adobe Experience Platform or Pega.
Use your skills to make an impact
Additional Information
To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:
- At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested
- Satellite, cellular and microwave connection can be used only if approved by leadership
- Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.
- Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.
- Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information
Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:
- Health benefits effective day 1
- Paid time off, holidays, volunteer time and jury duty pay
- Recognition pay
- 401(k) retirement savings plan with employer match
- Tuition assistance
- Scholarships for eligible dependents
- Parental and caregiver leave
- Employee charity matching program
- Network Resource Groups (NRGs)
- Career development opportunities
Our Hiring Process
As part of our hiring process for this opportunity, we may contact you via text message and email to gather more information using a software platform called HireVue. HireVue Text, Scheduling and Video technologies allow you to interact with us at the time and location most convenient for you.
If you are selected to move forward from your application prescreen, you may receive correspondence inviting you to participate in a pre-recorded Voice, Text Messaging and/or Video interview. Your recorded interview will be reviewed and you will subsequently be informed if you will be moving forward to next round of interviews.
If you have additional questions regarding this role posting and are an Internal Candidate, please send them to the Ask A Recruiter persona by visiting go/Buzz and searching Ask A Recruiter! Please be sure to provide the requisition number so we may be able to research your request quicker.
Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from [email protected] with instructions on how to add the information into your official application on Humana’s secure website.
Travel: While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
Top Skills
What We Do
At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
