Senior Associate, Digital Activation (Paid Social or Programmatic)
The Senior Associate, Digital Activation is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touch-point to stakeholders across the organization and the client for day to day management and support.
You Will:
- Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
- Manage the billing team and provide final approval on all billing needs
- Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
- Provide strategic insights and optimizations for all client reports
- Research and prepare new information for paid media plans, RFPs, and presentations.
- Evaluate, build and maintain relationships in the display and emerging media community.
- Stay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developments.
- Lead the development of “Point of View” (POV) documents on new trends or special opportunities.
- Evaluate client needs and escalate needs or issues as they arrive to leadership
- Drive audience insights and channel strategy
- Sell in media initiatives to client
- Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction
You Have:
- 3-5 years of experience in digital activation, executing and optimizing campaigns across programmatic, social, display, and video platforms with a focus on data-driven results
- Hands-on experience in Programmatic Media Buying (TTD/DV360) and/or Social (META, LinkedIn)
- Strong mathematical aptitude and understanding of the digital media landscape
- Experience with budgeting, forecasting, and campaign optimizations across platforms
- Proficient in research, audience planning, and developing social media plans (audience, platform, placement, ad mix)
- Excellent communication skills and comfortable presenting recommendations to clients
- Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations
- Proficient in reporting and analytics, including crafting insights and using Excel
- Knowledgeable about integrating online and offline media opportunities
- Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
- Excellent presentation, verbal, and written skills
Nice-to-Have:
- B2B knowledge
- Experience with MRI Simmons and understanding audience logic
- Analytical experience
- CM360 trafficking experience
What We Offer:
- Global maternity and parental leave
- Competitive benefits packages
- Vacation, compassionate leave, sick days, and flex days
- Access to online services for families and new parents
- Summer Fridays (off at 3:00 PM local time every Friday)
- 12 Affinity Groups
- Internal learning and development programs
- Enterprise-wide employee discounts
Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.
Critical Mass is an equal opportunity employer.
The Critical Mass Talent Acquisition team will only communicate from email addresses that use the URLs criticalmass.com and us.greenhouse-mail.io. We will not use apps such as Facebook Messenger, WhatsApp, or Google Hangouts for communicating with you. We will never ask you to send us money, technology, or anything else to work for our company. If you believe you are the victim of a scam, please review your local government consumer protections guidance and reach out to them directly.
If U.S. based: https://www.consumer.ftc.gov/articles/job-scams#avoid
If Canada based: https://www.canada.ca/en/services/finance/consumer-affairs.html
If U.K. based: https://www.gov.uk/consumer-protection-rights
If Costa Rica based: https://www.consumo.go.cr/educacion_consumidor/consejos_practicos.aspx
Top Skills
What We Do
Critical Mass is a digital experience design agency with a relentless focus on the customer. Founded in Calgary in 1996, we have steadily expanded into a group of over 950 people working in 11 offices across North America, Europe, Asia, Latin America, and South America.
