As a Senior Associate, Data Analyst, Marketing Audience, you’ll support the development and execution of audience segmentation strategies for Humana’s marketing campaigns. You’ll analyze data to identify trends, optimize targeting, and improve member engagement.
This role is ideal for someone who enjoys working with data and contributing to personalized, impactful marketing efforts.
Role Responsibilities
You’ll support audience analytics and segmentation for marketing initiatives.
Key responsibilities include:
Utilize the Adobe Experience platform to develop and manage audience segments
Assist in creating processes and best practices for audience development and marketing automation
Assist in implementation and configuration of the Adobe Experience Platform (AEP), including customization and integration with other systems
Optimize audience segmentation and targeting based on performance metrics and insights
Provide consultation to partners from the perspectives of database marketing capabilities, best practices, and learnings from past communications
Work with IT and multiple business partners and with proprietary campaign management systems and industry leading Marketing Automation tool for campaign data acquisition, extraction, evaluation and quality assurance testing
Continually identify ways to improve and enhance current campaign operational processes, increasing value and usability and optimize end-to-end process
Maintain and adjust current campaigns via unica or adobe campaign until the marketing strategy is transformed and it is moved to Adobe Experience Platform
Use your skills to make an impact
Required:
Bachelor’s Degree in Math, Statistics, Computer Science or a related quantitative field and a minimum of 3 years of campaign development experience OR a minimum of 5 years of experience without a degree
Possess a keen analytical mindset and the capability to independently navigate and address various priorities
Experience in creating processes and best practices for audience development and marketing automation
Must be passionate about contributing to an organization focused on continuously improving consumer experiences
Enthusiasm for contributing to a collaborative, “one team” culture
Familiarity with SQL and relational databases
Preferred:
Experience with other marketing automation platforms and CRM systems
Recent experience building audiences within Adobe Experience Platform
Certification in Adobe Experience Platform or similar platforms
Prior experience in audience segmentation and targeting including Adobe Campaign/Unica/SFMC
Prior health insurance industry experience
Knowledge of data privacy regulations and compliance standards
Scheduled Weekly Hours
40Pay Range
The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc.
Description of Benefits
Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.Application Deadline: 10-22-2025About us
Humana Inc. (NYSE: HUM) is committed to putting health first – for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health – delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.
Equal Opportunity Employer
It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment.
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What We Do
At Humana, our cultural foundation is aligned to helping members achieve their best health by delivering personalized, simplified, whole-person healthcare experiences. Recognizing healthcare needs continue to evolve for each person, for each family and for each community, Humana continuously creates innovative solutions and resources that help people live their healthiest lives on their terms –when and where they need it. Our employees are at the heart of making this happen and that’s why we are dedicated to building an organization of dynamic talent whose experience and passion center on putting the customer first.
