Senior Associate, Consulting Seo

Posted 3 Days Ago
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Milan, ITA
In-Office
25K-42K Annually
Senior level
AdTech • Marketing Tech
The Role
Leads SEO strategy and execution for client accounts, including technical audits, keyword research, content optimization, link building, and GEO/AEO initiatives. Analyzes performance and competitive data, prepares recurring reports, integrates SEO with broader digital marketing, and collaborates with analytics, CRO, media, and account teams. The role also improves internal processes and supports client growth through strategic and operational consulting.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.

Role Summary and Impact

We are seeking an enthusiastic and skilled Senior Associate, Consulting Seo to join our dynamic team. This role is crucial for integrating SEO into complex digital performance-driven strategies, directly impacting client success. The candidate will be responsible for leading and executing all SEO activities, including technical assessments, content strategies, and comprehensive link building, to significantly enhance search engine rankings for prestigious client companies across diverse industries. You will deliver high-standard strategic and operational support, ensuring robust digital presence and growth for our clients.

Skills and Experience

  • Analyze business requirements to propose and implement high-performing SEO project solutions tailored to client objectives.
  • Conduct ongoing, in-depth keyword research, including discovery and expansion of new keyword opportunities.
  • Research, develop, and implement technical and content recommendations to achieve optimal SEO performance.
  • Develop and execute comprehensive link building strategies.
  • Integrate SEO strategies effectively within broader digital marketing scenarios, aligning with client needs and other digital levers
  • Implement and test optimization techniques for Large Language Models (GEO and AEO), refining the structure and semantics of content to maximize visibility and relevance in generative search responses.
  • Provide thorough and insightful data analysis for client properties and competitive landscapes.
  • Ensure the timely and accurate delivery of monthly, quarterly, and annual reports as required.
  • Collaborate closely with other SEO Consultants, Managers, Web Analysts, CRO Specialists, Media teams and Account teams to develop unified offers and implement synergistic SEO strategies.
  • Continually identify and pursue opportunities to streamline and improve internal processes and workflows.
  • BS/MS degree in engineering, marketing, or a related field.
  • 2-3 years of progressive experience in an SEO-focused role, either agency-side or in-house, demonstrating proven working knowledge of search engine optimization practices.
  • Deep knowledge of ranking factors, search engine algorithms, and current SEO trends and best practices.
  • Knowledge of the current search scenario, experience in GEO to improve brand visibility on major LLMs.
  • Prior experience in technical SEO, preferably for e-commerce and/or multi-country websites.
  • Proven experience in running successful content and link building strategies.
  • Basic understanding of the main synergies between SEO and Search Engine Advertising (SEA).
  • In-depth experience with website analytics tools (e.g., Google Analytics, Adobe Analytics) and common data visualization tools (e.g., Looker Studio).
  • Working knowledge of HTML, CSS, and JavaScript development and their constraints related to SEO.
  • Strong familiarity with key search tools (e.g., Google Search Console, Semrush, Ahref, Lumar, Screaming Frog, AWR, Majestic).
  • Leveraging modern technologies, including AI, to enhance efficiency, automate processes, and champion digital evolution.
  • Good proficiency in English (both oral and written) is mandatory due to international projects; a second European language is a significant plus.
  • Cultivating strong internal and external relationships through clear, influential communication and an inclusive collaborative style.
  • Proficiency in Excel and PowerPoint.
  • Strong organizational and analytical skills, with the ability to multitask effectively in a fast-paced environment.
  • Demonstrated ability to successfully meet deadlines.
  • Capacity to work both independently and collaboratively within a team.
  • A commitment to ongoing professional development, acquiring new skills, and adapting swiftly to evolving contexts and market demands.
  • Driving accountability and delivering exceptional value by prioritizing client needs and fostering strong, solution-oriented partnerships.

Life at WPP Media & Benefits 

Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.

We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events.

Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days. WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment. That's why we’ve adopted a hybrid approach. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. 

Our main benefits: 

  • Corporate Benefits & Discounts Platform 
  • Employee Wellbeing & Support Programs 
  • Language Platform: Access to English and 49 other languages, plus 1 complimentary guest account 
  • Dedicated e-learning platform for all employees (at least 2000+ courses) 
  • Ticket Restaurant for every working day 
  • Non-Occupational Accident Insurance 
  • Company-paid Life Insurance 
  • Tax Assistance Services Support (tax return) 

 

#LI-Promoted  

CCNL Aziende del Terziario distribuzione e Servizi (English)

The Gross Annual Pay range for this position at the time of this posting is indicated below. This reflects part of our broader group's compensation framework across diverse agencies and disciplines. For this specific role our offer will be determined based on our internal benchmark, reflecting the specific market conditions for our discipline. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility and qualifications.

The employment contract will be governed by CCNL Aziende del Terziario distribuzione e Servizi.

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€25.000€42.000 EUR

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Skills Required

  • Bachelor’s or master’s degree in engineering, marketing, or a related field
  • 2–3 years of progressive experience in an SEO-focused agency-side or in-house role
  • Working knowledge of SEO practices, ranking factors, search algorithms, and current SEO trends
  • Experience with generative engine optimization (GEO) to improve brand visibility on major large language models
  • Experience in technical SEO, preferably for ecommerce or multi-country websites
  • Proven experience executing content and link-building strategies
  • Basic understanding of SEO and search engine advertising synergies
  • In-depth experience with website analytics tools such as Google Analytics or Adobe Analytics
  • Experience with data visualization tools such as Looker Studio
  • Working knowledge of HTML, CSS, and JavaScript and their SEO-related constraints
  • Familiarity with Google Search Console, Semrush, Ahrefs, Lumar, Screaming Frog, AWR, and Majestic
  • Ability to leverage AI and modern technologies to improve efficiency and automate processes
  • Good written and spoken English proficiency
  • A second European language
  • Proficiency in Excel and PowerPoint
  • Strong organizational, analytical, communication, multitasking, and deadline-management skills
  • Ability to work independently and collaboratively

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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