Senior Associate, Commerce Strategy

Posted 4 Days Ago
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New York, NY, USA
In-Office
45K-90K Annually
Senior level
AdTech • Marketing Tech
The Role
Supports commerce and retail media strategy across client accounts, integrating commerce with brand media, managing retail partner relationships, developing media solutions, and creating industry content and training. The role collaborates with investment, search, social, programmatic, data, and analytics teams; monitors retail media trends; optimizes campaigns across major platforms; and coordinates cross-functional projects and new business adoption.
Summary Generated by Built In

About WPP Media

WPP is the trusted growth partner for the world’s leading brands. With exceptional talent, trusted data and intelligence, and world-class partnerships – all united by our pioneering agentic marketing platform, WPP Open – we help clients navigate change, capture opportunity, and deliver transformational growth. 

WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence, clients see exactly where, how, and why their media investment is working.

For more information, visit wppmedia.com.


Role Summary & Impact
The Senior Associate, Commerce Strategy role will understand the capabilities of commerce platforms including retail media networks and adtech partners and will assist in solving complex business problems through simplified POVs. The role will identify product, process, or solution opportunities based on client needs and unlocking new growth opportunities across channels for clients. This role will have the opportunity to work across multiple client accounts, work with retail partners, and support highly dynamic cross-functional project teams. This role will have the ability to infuse the best of our network capabilities into our client’s day-to-day deliverables. An entrepreneurial spirit with a bias for action and problem-solving is necessary to be successful in this role.
Skills and Experience

  • Support agency teams (investment, search, social, programmatic, data, and analytics) to deliver comprehensive solutions that accomplish client’s business objectives.
  • Support the integration between commerce and brand media to develop end-to-end media plans for clients.
  • Manage relationships to ensure delivery of first-to-market media solutions.
  • Stay up to date on the latest trends and best practices in retail media. Assist in development of POVs on changing industry dynamics.
  • Assist in developing commerce and retail media content for the organization, including educational trainings, POVs, and frameworks.
  • Contribute to the adoption of GroupM Commerce for new business and existing accounts.

  • Bachelor’s Degree in Business, Analytics, Marketing, Communications, Advertising; OR equivalent professional work experience
  • 2+ years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics.
  • Experience across the Microsoft Office Suite, including Excel, PowerPoint, and Outlook.
  • Experience in campaign management and optimization across multiple retail platforms (Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, Meta, etc.).
  • Drive to learn and understand the retail landscape and the latest trends in commerce media.
  • Strong communication and presentation skills, with the ability to effectively communicate complex ideas.
  • Ability to collaborate and work effectively with internal teams and external partners.
  • A self-starter attitude that thrives in a fast-paced environment.
  • Excellent project-management skills; able to coordinate projects across multiple teams and functions.

Life at WPP Media & Benefits
Our passion for shaping the next era of media is powered by our commitment to Be Extraordinary, investing in our employees to inspire transformational creativity. We also Lead Optimistically, firmly believing in and Championing Growth and Development for every individual. This commitment allows WPP Media employees to leverage the extensive global WPP Media & WPP networks to pursue their passions, build vital professional connections, and learn at the cutting edge of marketing and advertising.  We Create an Open environment built on trust and respect, where everyone feels they belong and has opportunities to progress. This inclusive culture is fostered through a variety of employee resource groups and frequent in-office events showcasing team wins, sharing thought leadership, and celebrating holidays and milestone events. Our comprehensive benefits package reflects this commitment, including competitive medical, group retirement plans, vision, and dental insurance, significant paid time off, preferential partner discounts, and employee mental health awareness days.
WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We believe the best work happens when we're together, fostering creativity, collaboration, and connection in this open and supportive environment.That's why we've adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. Please note that while our philosophy is the same across WPP, benefits may vary by office/country.
Please read our Privacy Notice (https://www.wppmedia.com/pages/privacy-policy) for more information on how we process the information you provide.

The base salary range for this position at the time of this posting is indicated below. Individual compensation varies based on job-related factors, including location, business needs, level of responsibility, experience, and qualifications. We offer a competitive benefits package, go to https://mybenefits.wpp.com/public/welcome for more details.

US Pay Range
$45,000—$90,000 USD

Please read our Privacy Notice for more information on how we process the information you provide. 

Skills Required

  • Bachelor's degree in Business, Analytics, Marketing, Communications, or Advertising, or equivalent professional work experience
  • At least 2 years of experience in commerce across paid media, trade strategy, retail, consulting, and/or analytics
  • Experience with Microsoft Office Suite, including Excel, PowerPoint, and Outlook
  • Experience managing and optimizing campaigns across multiple retail platforms, such as Amazon, Instacart, Walmart, Target, Kroger, Criteo, Google, and Meta
  • Knowledge of the retail landscape and current commerce media trends
  • Strong communication and presentation skills, including the ability to explain complex ideas
  • Ability to collaborate effectively with internal teams and external partners
  • Self-starter attitude and ability to thrive in a fast-paced environment
  • Excellent project-management skills and ability to coordinate projects across multiple teams and functions

WPP Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about WPP and has not been reviewed or approved by WPP.

  • Wellbeing & Lifestyle Benefits — Wellbeing support includes a global Employee Assistance Programme and company-wide initiatives, with modern multi‑agency campuses and on‑site amenities positioned as part of the experience. This indicates a holistic focus across mental, physical, emotional, and financial wellbeing.
  • Retirement Support — Retirement offerings commonly include a US 401(k) with employer matching, though specifics can differ by operating company. This provides a recognizable savings framework that many candidates expect in large employers.
  • Parental & Family Support — Family benefits can be above average in parts of the network, such as VML’s paid parental leave for adoptive and foster parents. These signals suggest meaningful support for certain family‑forming needs.

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The Company
HQ: London
90,589 Employees

What We Do

WPP is a creative transformation company. We use the power of creativity to build better futures for our people, planet, clients and communities.

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