Senior Associate, Business Development & Marketing

Posted 7 Hours Ago
Be an Early Applicant
New York, NY, USA
In-Office
Senior level
Professional Services • Social Impact • Consulting
The Role
Lead outreach and business development to recruit corporate members: build and manage a qualified pipeline, develop tailored pitches and proposals, execute targeted outreach, track CRM and recruitment KPIs, collaborate with marketing and research to align messaging, and support handoffs for onboarding.
Summary Generated by Built In
Position Overview: This role is responsible for driving CECP's organizational growth by identifying, cultivating, and converting new member relationships with leading companies committed to corporate purpose. Working collaboratively across engagement, marketing, and research teams, the position develops strategic outreach campaigns, builds and manages a robust business development pipeline, and communicates CECP's unique value to prospective members. The ideal candidate is a proactive, relationship-oriented professional with strong business development, marketing, and communication skills who is passionate about helping businesses create positive societal impact while contributing to CECP's continued growth and success. This position is a fully remote postition.
Responsibilities:
Strategic Business Development
  • Identify, prioritize, and build a pipeline of prospective member companies aligned with CECP’s strategic growth goals, utilizing tools like ZoomInfo and other to qualify leads
  • Develop tailored pitches that clearly articulate CECP’s value (benchmarking, advisory, convening, peer connection)
  • Conduct targeted outreach (email, LinkedIn, referrals, events) to executives and corporate social impact leaders
  • Maintain and manage a robust CRM pipeline, tracking engagement stages, conversion rates, and key insights
  • Schedule calls and meetings with prospective companies and CECP leadership, supporting prep and follow up
  • Analyze market trends, industry gaps, and competitor offerings to identify new recruitment opportunities
  • Segment target companies by industry, size, and maturity to refine outreach strategies and messaging
  • Contribute to pricing and membership model evolution by capturing market feedback and objections
  • Leverage existing member network to drive referrals and peer-to-peer recruitment opportunities

Sales & Conversion Execution
  • Customize proposals and membership packages based on company priorities and budget considerations
  • Address objections and articulate differentiation versus other networks or advisory providers
  • Ensure smooth handoff to engagement/relationship management teams for onboarding

Collaboration & Internal Alignment
  • Work closely with Strategic Engagement, Marketing, and Research teams to align messaging, materials, and outreach campaigns and support development recruitment collateral (one-pagers, case studies, digital campaigns)
  • Share real-time market intelligence and insights to inform CECP content, benchmarking, and product development

Performance Tracking & Reporting
  • Track and report on recruitment KPIs (pipeline size, conversion rates, revenue targets, time-to-close)
  • Analyze wins/losses to refine strategy and improve future recruitment efforts
  • Provide regular updates to leadership on pipeline health, risks, and growth opportunities
  • Continuously test and optimize outreach strategies (messaging, channels, cadence)

This job is for you if you have:
  • 3-5 years’ professional experience, ideally with direct experience in business development and sales/marketing
  • Bachelor’s degree required
  • Strong organizational, time management, and project planning skills; keen attention to detail
  • Interest in businesses’ role in society, CSR, and creating a better world through business.
  • Excellent research, writing, editing, and oral communication skills; commitment to customer service and comfort in speaking with corporate leaders and executives; Demonstrated proficiency in Microsoft Office (Word, Excel, PowerPoint) and other basic computer programs; experience with Salesforce, a plus.
  • Roll-up-your-sleeves, solutions-oriented, entrepreneurial attitude to work with high-performing team.
  • Ability to manage multiple deadlines and projects seamlessly

Skills Required

  • 3-5 years professional experience with business development, sales, or marketing
  • Bachelor's degree
  • Experience using ZoomInfo or similar lead intelligence tools
  • Experience maintaining and managing a CRM pipeline
  • Proficiency in Microsoft Office (Word, Excel, PowerPoint)
  • Excellent research, writing, editing, and oral communication skills; comfort speaking with corporate leaders
  • Strong organizational, time management, project planning skills, and attention to detail
  • Ability to manage multiple deadlines and projects simultaneously
  • Roll-up-your-sleeves, solutions-oriented, entrepreneurial attitude
  • Experience with Salesforce
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The Company
30 Employees
Year Founded: 1999

What We Do

Chief Executives for Corporate Purpose (CECP) is a nonpartisan business counsel and CEO-led network dedicated to driving measurable returns on purpose. It empowers leading companies to turn purpose into performance through original research, benchmarking, and a trusted executive community. CECP provides consulting and networking opportunities to help corporations integrate social investment into their core business strategies, leveraging data and executive expertise to maximize positive social impact.

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