Senior Associate, Brand & Product Marketing, Men's

Posted 10 Days Ago
Be an Early Applicant
New York, NY, USA
In-Office
70K-80K Annually
Senior level
Fashion • Retail
The Role
Supports menswear brand and product marketing across seasonal campaigns, product positioning, go-to-market strategies, calendars, creative briefs, events, and launches. Partners cross-functionally with Creative, Merchandising, Retail, Wholesale, eCommerce, Planning, and Communications. Monitors competitors, consumer behavior, and industry trends while identifying category opportunities and storytelling gaps. Coordinates vendors, samples, meetings, agendas, notes, and action items to ensure integrated, consistent, and culturally relevant product storytelling.
Summary Generated by Built In
Position Level Classification: 
Senior Associate
About rag & bone 
From our origins in New York in 2002, rag & bone was founded on a belief of uncompromising ideals: a commitment to doing things the right way, not the easy way. To making things that are as original as they are timeless. To being true to ourselves, even when that truth sets us apart from the mainstream.  
  
We still believe in the same principles we started with: the easy elegance of classic British tailoring, the authenticity of American workwear, and the originality of our home city, New York. As New Yorkers, community and authenticity have become synonymous with our brand. An inclusive environment at rag & bone upholds our original values by encouraging employee connection and empowering each individual to have a voice on policy, process and collaboration for a more equitable future.  
Level/Title position is reporting into: 
Senior Manager, Integrated Marketing, Menswear
Job Summary:  
rag & bone is seeking a dynamic Senior Associate, Integrated Marketing, Menswear to contribute to the full lifecycle of menswear storytelling across categories. This role supports the development of global product positioning, seasonal campaigns, go-to-market strategies and briefing materials. Reporting to the Senior Manager, Integrated Marketing, Menswear, this highly collaborative role partners with Creative, Merchandising, Design, Planning, Retail, Wholesale, eCommerce, and Communications to ensure every product and campaign launches with clarity, consistency, and cultural relevance.
Responsibilities: 
  • Support the development and execution of seasonal product hero and editorial campaigns, including briefs, marketing strategies, go-to-market plans and creative toolkits.
  • Manage the seasonal go-to-market calendar and align Marketing, Creative, eCommerce, Retail, Wholesale, and Communications teams to support fully integrated launches.
  • Support global events and initiatives, including event planning, sample coordination, and vendor management.
  • Monitor the competitive landscape and share regular market, consumer, and competitor updates with the team.
  • Support weekly team meetings by setting agendas, capturing notes, and tracking next steps.
  • Identify whitespace, category opportunities, and product storytelling gaps based on consumer behavior and industry trends.
Requirements: (skills, qualifications, education, etc) 
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 2–3 years of experience in brand marketing, product marketing, or a related field.
  • Exceptional communication and cross-functional collaboration skills.
  • Highly detail-oriented, with the ability to manage multiple projects simultaneously.
  • Self-starter with a strong sense of initiative and a willingness to be hands-on.
  • Fluency in English; additional language skills are a plus.
  • Willingness to travel.
  • Ability to work from the NYC headquarters four days per week, with one remote day weekly.
Rules we live by | Rules you live by  
Be a Good Human | Be original, be authentic. Stand for diversity, equitability & inclusivity 
Have No Fear | Innovate and solve problems 
Own Every Decision | Work together and get results  
Quality Matters | Not only with product, but we see it in our people  
Make Shit Happen | Be disciplined, be competitive 
Our in-office policy is in office, 4 days a week.  
Benefits  
  • Paid Time Off 
  • Clothing Allowance  
  • Generous Employee Discount  
  • Paid Parental Leave 
  • Membership to Calm and access to other wellness benefits 
  • Medical, dental, vision and ancillary benefits  
  • 401k 
Salary: The target salary for this role is between __70k_____ and _80k________ based on candidates' experience and expectations.  
 
rag & bone is an EEO/Affirmative Action Employer. No employee or applicant is discriminated against because of race, color, sex (including pregnancy), age, national origin, religion, sexual orientation, gender identity, gender expression, parental status, status as a veteran, and basis of disability or any other federal, state or local protected class. 
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The employee is regularly required to sit; use hands to finger, handle, or feel and talk or hear. The employee is occasionally required to stand; walk; reach with hands and arms; climb or balance; stoop, kneel, crouch, or crawl; and taste or smell. The employee must occasionally lift and/or move up to 30 pounds. Specific vision abilities required by this job include close vision. The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. 
 

Skills Required

  • Bachelor's degree in Marketing, Communications, Business, or a related field
  • 2-3 years of experience in brand marketing, product marketing, or a related field
  • Exceptional communication and cross-functional collaboration skills
  • Highly detail-oriented with the ability to manage multiple projects simultaneously
  • Strong initiative and willingness to be hands-on
  • Fluency in English
  • Willingness to travel
  • Ability to work from the New York City headquarters four days per week, with one remote day weekly
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The Company
HQ: New York, NY
575 Employees
Year Founded: 2002

What We Do

Interested in joining one of the most dynamic fashion brands in the world? To view and apply to all headquarter and retail jobs at rag & bone, please visit our website and careers page: http://www.rag-bone.com/careers From its origins in New York in 2002, rag & bone instantaneously distinguished itself by combining British heritage with directional, modern design. Today, the brand has become synonymous with innately wearable clothing that innovatively melds classic tailoring with an edgy yet understated New York aesthetic. Inspired by a desire to create beautifully constructed clothes, rag & bone prides itself in the time-honored techniques of supremely skilled, local manufacturers at some of the oldest factories in the country. The importance of quality, expert craftsmanship and attention to detail resonated deeply, informing the brand’s core philosophy. With a downtown sensibility, signature clean silhouettes and an inherent integrity, rag & bone continuously redefines urban style. In 2007, rag & bone won the Swarovski Award for emerging talent in Menswear and in 2010, the brand was bestowed the industry’s most prestigious honor when named Menswear Designer of the Year by the Council of Fashion Designers of America (CFDA). rag & bone offers a full range of men’s and women’s ready to wear, /JEAN, Standard Issue, footwear and accessories collections. rag & bone operates 35 stores worldwide, ten of which are in New York City. Stores are also located in Washington, D.C.; Boston, Massachusetts; Dallas, Texas; Los Angeles, California; Greenwich, Connecticut; Aspen, Colorado; and Bal Harbour, Florida. International stores are located in London, UK; Tokyo, Japan; Bangkok, Thailand; Taipei, Taiwan and Hong Kong. rag & bone is also available in boutiques and department stores in over 53 countries worldwide.

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