Senior Associate, B2B Digital Marketing

About Us:
DailyPay is transforming the way people get paid. As a worktech company and the industry’s leading on demand pay solution, DailyPay uses an award-winning technology platform to help America’s top employers build stronger relationships with their employees. This voluntary employee benefit enables workers everywhere to feel more motivated to work harder and stay longer on the job while supporting their financial well-being outside of the workplace.
DailyPay is headquartered in New York City, with operations throughout the United States as well as in Belfast. For more information, visit DailyPay's Press Center.

The Senior Associate, B2B Digital Marketing, will be a key member of the B2B
Client Acquisition team, reporting to the Director of B2B Programs. We are seeking a
highly motivated and results-driven marketing professional with a strong specialization in
Conversion Rate Optimization CRO to join our dynamic marketing team.

This role will be instrumental in driving full-funnel lead generation and improving the overall effectiveness of our B2B website and digital marketing efforts. The ideal candidate will possess a blend of strategic thinking, analytical skills, and a passion for optimizing the user experience to maximize conversions. This individual will partner closely with our demand generation and web teams to develop and execute strategies that enhance lead capture, improve website performance, and optimize the customer journey at every stage. We are looking for a collaborative and effective communicator who thrives in a data-driven environment and is passionate about driving action and achieving measurable results.

If this opportunity excites you, we encourage you to apply even if you do not meet all of the qualifications.

• Develop and execute comprehensive CRO strategies across all digital channels, including website, Folloze landing pages, and chat with the goal of increasing conversion rates at all stages of the marketing funnel

• Conduct ongoing in-depth analysis of digital channels including website traffic, user behavior, and conversion funnels to identify areas for improvement

• Implement A/B testing to optimize channels, such as headlines, CTAs, forms, and UX/UI

• Partner with the market intelligence and customer advocacy teams to conduct qualitative and quantitative research to understand user pain points, uncover conversion blockers, and understand user behavior

• Partner with the web team to improve website personalization strategies, tailoring the user experience to specific B2B audience segments

• Work with our SEO consultant to drive organic traffic and improve search engine rankings

• Optimize chat functionality, including AI agents, to improve lead capture, customer engagement, and conversion rates

• Conversion Rate Optimization (CRO) expertise

• Digital marketing or demand generation experience

• SEO knowledge

• Web Technology Acumen

• Project management skills

• Strong data analysis & marketing reporting skills

• Strong Communication & Collaboration

• Bachelor's Degree or equivalent experience

• 3+ years of experience in B2B marketing, with a focus on digital demand generation/conversion rate optimization

• Highly organized, data-driven and detail oriented

• Strong understanding of CRO principles, best practices and tools

• Familiarity with Marketo, GA4, CrazyEgg, Tableau, or similar tools

• Experience executing digital campaigns

• Ability to work independently and as part of a team

• Competitive compensation

• Opportunity for equity ownership

• Private health insurance option

• Employee Resource Groups

• Fun company outings and events

• Generous PTO Allowance

• 5% Pension contribution

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