Senior Associate Athletic Director, Revenue Generation

Position Title:

Senior Associate Athletic Director, Revenue Generation

Time Type:

Full time

Position Summary and Qualifications:

Reporting directly to the Vice President and Director of Athletics and in collaboration with the Executive Associate Athletic Director, the Senior Associate Athletic Director for Revenue Generation will serve as a senior leader responsible for developing, executing, and continuously optimizing comprehensive revenue generation strategies across the department.
Through a data driven and entrepreneurial approach to enhance areas of revenue generation, this position identifies new revenue opportunities, seeks to maximize existing revenue streams, and collaborates across the university to achieve sustainable financial growth. This role serves as an extension of the Vice President in cultivating relationships with key stakeholders for the purpose of enhancing the fan, donor and community experiences.
This position will have a heavy focus on and oversee ticket sales and service, ticket operations, data and analytics, secondary ticket partnerships, premium seating and spaces, parking sales, concessions, and digital marketing for the athletic department.
The position will sit on the Athletics Senior Team and be tasked with sport oversight (pending experience). This position will report directly to the Vice President and Director of Athletics.

Essential Duties and Responsibilities:

• Provide executive oversight for ticket sales, service, and operations to implement data-driven sales and fan retention strategies. 

• Establish annual revenue goals and performance metrics across all assigned revenue streams.

• Formulate comprehensive ticketing yields, including dynamic single-game pricing, season packages, fee structures, and secondary market strategies.

• Prepare and present regular performance reports and recommendations to Athletics senior leadership.

• Manage full-time, intern, part-time, and game-day staff.  Provide leadership to increase and maximize ticket revenue and customer experience.  

• Identify and strengthen third-party partnerships to enhance and elevate revenues, attendance, and fan and community engagement. Serve as the primary contact for existing and future third-party partnerships 

• Oversee other revenue generation areas such as premium seating and spaces, parking, concessions and special event rentals to maximize revenue in these categories. 

• Provide daily leadership for concessionaires to maximize operational growth across all athletic venues to grow revenue and improve the fan experience.

• Lead and execute strategic communications to maximize revenue generation, ticket sales, event attendance, and brand visibility.

• Direct data-driven digital marketing campaigns and content strategies to maximize ticket sales and auxiliary revenue streams.

• Work in partnership with Hawk Athletic Fund/Athletic Development staff to maximize philanthropic and NIL support across Athletics through seat premiums, annual giving, and donor cultivation.

• Oversee and collaborate with Van Wagner, Athletics Multi Media Rights Partner to drive corporate revenue and increase partnerships.

• Collaborate with Assistant Vice President of Revenue Generation and Strategic Corporate Partnerships to identify revenue opportunities mutually beneficial to the University and Athletics Department.

• Develop business cases for revenue generation and investment opportunities (pending experience). 

• Work in collaboration with the Director of Marketing and Fan Experience to promote and market all men’s and women’s basketball games.

• Work in collaboration with SJU Athletics budget office to ensure all University, athletics, state, city, conference, and NCAA ticket pricing and reconciling requirements are met for any event where ticketing is required.

• Serve as a strategic member of the Athletics Senior Leadership Team, contributing to departmental planning and long-term initiatives.

• Foster a culture of innovation, accountability, collaboration and continuous improvement

Minimum Qualifications:

Required

• Bachelor’s degree is required. 

• Minimum of 7–10 years of progressive professional experience across intercollegiate athletics or sports revenue generation verticals

Preferred

• Masters is preferred

Pay Transparency:

The estimated pay range for this position is $120,000-$130,000 annually. Offered salary will be commensurate with work experience and educational background. Click here to learn more about the University's approach to pay and benefits transparency.

Notice to Out of State Applicants:  

Saint Joseph’s University may only consider applicants from Pennsylvania, New Jersey, New York (not including New York City zip codes), and Delaware (Delaware residents must regularly be present for over 50% of work time on an SJU campus). 

Saint Joseph’s University is a private, Catholic, Jesuit institution and we expect members of our community to be knowledgeable about – and to make a positive contribution to – our mission. Saint Joseph’s University is an equal opportunity employer that seeks to recruit, develop and retain a talented and diverse workforce. The University is committed to the diversity of its faculty and staff so that our students, our disciplines and our community as a whole can benefit from the multiple perspectives it offers. The University seeks qualified candidates who share our commitment to equity, diversity and inclusion. EOE

Saint Joseph’s University prohibits discrimination on the basis of sex in its programs and activities, including admission and employment, in accordance with Title IX of the Education Amendments of 1972. The Title IX Coordinator is responsible for overseeing compliance with Title IX and other civil rights laws and regulations. To contact the Title IX Coordinator, e-mail [email protected], visit Campion Student Center suite 243, or call 610-660-1145. To learn more about the University’s Title IX policies, the process for filing a report or formal complaint of sex discrimination, sexual harassment, or other form of sexual misconduct, and the University’s response to reports and/or formal complaints, please visit www.sju.edu/titleix. Inquiries may also be directed to the Federal agency responsible for enforcing Title IX, the U.S. Department of Education Office for Civil Rights.

Applicant Information & Disclosures

Please review this article of important information pertaining (but not limited) to: Background checks, the Form I-9, Equal Opportunity Employment (EOE), and Title IX.

Pay Transparency & Benefits Overview

Read more about the university's approach to pay and benefits transparency.