Senior ASO Executive

Soho, London 
Monday to Thursday in the office with Fridays off (full salary maintained) - this new 4-day work week is a 6-month trial, starting 19th May 2025.
The Role

We have a new opportunity available for a Senior ASO Marketing Executive to join a high performing User Acquisition (UA) team within LiveScore Group. In this position, reporting to the ASO Manager you will contribute to ASO strategy and delivery for LiveScore. We are looking for an enthusiastic, logical, self-motivated person who loves sport to join the team.

The role will be to improve upon organic app installs with the aim of increasing organic app users. This role will focus on driving improvements in conversion rates, utilizing App Store and Play Store features, store visibility across multiple territories and increasing internal visibility of ASO to the wider business.

At LiveScore Group, we’re the proud home of three of the most exciting brands in the sports and gaming world: LiveScore, LiveScore Bet and Virgin Bet. A fully owned and operated ecosystem that converges the two worlds of sports media and sports betting. We’re proud of the high ratings for our commitment to excellence and fueling fan’s passion for sport driving us to the top.

We don’t just lead; we innovate. Our cutting-edge products and immersive experiences set the standard, but it’s our people who truly make the difference. Every day, our team embody our values: adaptability, teamwork, a fan-driven approach, and an ever-curious mindset that fuels our ambition.

As we scale and continue to create a culture that allows all employees to thrive, we know we need the most talented people with diverse backgrounds, perspectives and skills. If you’re good at what you do, come and join us. The more inclusive we are, the more amazing experiences we can create for our users.

We know that job descriptions can sometimes seem daunting and you might not feel you tick every box. But, if you’re passionate about the role and have relevant experience, we want to hear from you!

Key Responsibilities

• Monitor on-going organic performance against business targets.
• Training and managing work prioritisation of the ASO Executive.
• Maintain the ASO tracker sheet. Measure and analyse impact of ASO changes and tests.
• Lead key 3rd party relationships, including weekly check in calls and QBR reviews.
• Planning and executing the ASO strategy around key events on the Sporting calendar to improve conversion rates and discoverability. Coordinating between legal, product and design teams.
• Preparing and implementing localizations for the full suite of LiveScore Group apps in multiple territories.
• Provide ASO contributions in wider reporting to prepared for the business including senior stakeholders.
• Main Point of Contact for all App Store and Play Store presentations during app submissions and updates.
• Knowledgeable in app store policies, updates and further ASO opportunities.
• Developing creative testing plans and liaising with internal design teams to coordinate store assets.
• Keep track of performance through reports and Tableau dashboards
• Power user of ASO tools such as Sensor Tower / App Tweak / AppRadar
• Power user of MMP tools such as AppsFlyer, including the addition of new apps.

Skills, Knowledge and Experience

• Strong analytical skills to assess ongoing performance, optimization testing and market trends
• Experience using App Store Connect, Google Play and ASO tools such as Sensor Tower and App Tweak
• Experience of running, coordinating and analysing A/B tests. Creative thinker to develop next steps
• Focused and highly organized. Ability to manage timelines whilst coordinating with other teams to ensure all ASO assets are accurate and approved before publishing
• Understanding of user acquisition marketing
• Highly effective and clear communicator, both verbally and in writing
• Excellent attention to detail
• Natural, methodical problem solver

What can we offer? 

• Fridays Off: Say goodbye to Friday meetings and hello to a three-day weekend! This benefit is part of a 6-month trial, starting 19th May
• Company Performance Bonus
• Flexible Working Agreements where applicable
• Private Healthcare Scheme + Employee Enhanced Assistance
• Enhanced Family Leave - Maternity, Shared Parental & Adoption Leave: up to 6 months at full pay and 6 months at half pay. Paternity leave: up to 4 weeks at full pay
• Subsidised Gym Membership
• Annual Travel Card Loan & Ride to Work Scheme
• Life Assurance (x3 salary)
• Contributory Pension Plan
• Virgin Family: Giving you access to exclusive Virgin offers and experiences
• Thursday drinks in the office and regular socials