Senior Art Director

Posted 12 Days Ago
Be an Early Applicant
Waukesha, WI, USA
In-Office
Senior level
Appliances • Industrial • Manufacturing
The Role
Leads creative vision and art direction for company brands, products, and integrated marketing campaigns across digital, web, print, direct mail, video, and sales materials. Develops concepts through execution, oversees visual identity, manages brand and product shoots, collaborates with marketing and product teams, and supports creative workflow and team management. Requires a strong portfolio, marketing-focused design expertise, communication skills, and proficiency with Adobe Creative Suite.
Summary Generated by Built In
We believe power is a promise - a shared commitment to be there for others when it matters most.

For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.


Ready to Power a Smarter World with us?

The Senior Art Director is a strategic, creative thinker/art director who will craft ideas to enhance our company brands, product lines across our many products and channels of distribution. They will develop and manage integrated marketing campaigns across diverse businesses; and collaborate with other marketing personnel and creative team members to deliver in all types of media including web, digital, advertising print, sales support tools, direct mail, and video. The person in this role will work closely with the Creative Director and the Senior Writer but must also be able to concept and work independently.


Primary Responsibilities:


  • Lead the creative vision in partnership with the VP Creative director and internal brand partners.
  • Ability to develop and produce creative concepts through execution.
  • Oversee the aesthetic and visual direction of the brand’s visual identity.
  • Work closely with creative, marketing and product teams to conceptualize and design audience-focused marketing communication materials.
  • Concept, plan, and oversee brand/product shoots.
  • Work with creative and marketing team members to help develop efficient workflow and processes.
  • Assist in managing creative teams both internally and externally.
  • Design for all marketing needs, across all media, including work for seasonal marketing campaigns, branding initiatives, web and print work such as POS signage, print ads, sales materials, emails, etc.

Minimum Qualifications:


  • Bachelor's degree or equivalent experience
  • 6 years’ experience writing and editing in a marketing environment.

Knowledge / Skills / Abilities


  • A strong portfolio that demonstrates competency in art direction and design that meets marketing strategy objectives.
  • Command of Adobe Creative Suite
  • Familiarity of Microsoft Office
  • Strong communication and presentation skills. Ability to work on multiple projects and produce great visual solutions under tight deadlines within a fast-paced environment.
  • Ability to set accurate project schedules and work-flow process under significant workload.
  • Ability to successfully persuade/influence team members, sell ideas effectively and deliver results.
  • Attention to detail and successful follow through.
  • Team player, with positive attitude towards the creative process and strong understanding of consumer marketing objectives.

Physical Demands: 


While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus.

“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”

Skills Required

  • Bachelor's degree or equivalent experience
  • 6 years of experience writing and editing in a marketing environment
  • Strong portfolio demonstrating art direction and design competency aligned with marketing objectives
  • Command of Adobe Creative Suite
  • Familiarity with Microsoft Office
  • Strong communication and presentation skills
  • Ability to manage multiple projects and meet tight deadlines
  • Ability to create project schedules and workflow processes
  • Ability to persuade and influence team members and effectively present ideas
  • Attention to detail and strong follow-through
  • Team-oriented attitude and understanding of consumer marketing objectives
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The Company
HQ: Waukesha, Wisconsin
3,437 Employees
Year Founded: 1959

What We Do

Generac is a leading energy technology company committed to powering a smarter world. Our purpose is to lead the evolution to a more resilient, efficient, and sustainable world through our backup and prime power systems. As a company, we are committed to sustainable, cleaner energy products poised to revolutionize the 21st century electrical grid. Founded in 1959, Generac introduced the first affordable backup generator and later created the category of automatic home standby generators. Generac’s people contribute to the company’s growth and success by living our corporate values everyday - integrity, innovation, agility, teamwork, and excellence. We foster a culture that supports diversity, equity, inclusivity, and good corporate citizenship, globally. If you're interested in powering your future with Generac, visit www.generac.com/about-us/careers to find a position that fits your career goals and celebrated talents. #PoweringPossibilities #ThePowerOfGenerac

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