CEL Critical Power is a leading manufacturer and provider of power distribution solutions for mission-critical environments. Our portfolio includes Power Distribution Units (PDUs), Remote Power Panels (RPPs), and UL891-compliant switchboards – engineered, built, and delivered from our headquarters in Williamsburg, Virginia. Serving a global network of data centers and mission critical facilities, we prioritize quality, agility, and deep technical collaboration.
Position SummaryWe are seeking an experienced Senior Applications Engineer to join our dynamic team. This role is critical in supporting our sales process by providing customized technical and commercial proposals, driving product fit, and serving as a key interface between customers, sales, and engineering. You will collaborate closely with the VP of Sales and play a pivotal role in winning and executing complex commercial opportunities.
Key Responsibilities- Serve as the technical lead during pre-sales engagements to understand customer requirements and recommend CEL solutions.
- Develop and deliver accurate and timely product configurations, drawings, and commercial proposals.
- Support quoting efforts by reviewing RFQ package including, but not limited to, technical specifications, single-line diagrams, civil drawings and customer submittals.
- Liaise with engineering, procurement and operations to ensure feasibility, manufacturability, and compliance of custom and configurable designs.
- Participate in client presentations, site visits, and technical Q&A sessions.
- Manage ordering processing and job file handovers to projects team.
- Provide post-sales support, including change order management and coordination with project execution teams.
- Assist in developing and updating standard documentation, tools, pricing templates, configuration tools and templates for quoting and application engineering.
- Stay informed of industry standards (e.g., UL891, UL62368-1,UL60950, UL508A, NEC etc) and product trends.
Requirements
- Bachelor's degree in Electrical Engineering or related technical field.
- Minimum 5 years of experience as an AE in power distribution equipment or related manufacturing environments and products
- Strong knowledge of PDUs, RPPs, UL891 switchboards, and low-voltage power distribution systems.
- Minimum of 3+ years experience with CRM (e.g. Salesforce, Hubspot) and ERPsystems (e.g. Oracle, SAP, NetSuite).
- Familiarity with electrical codes and standards, particularly UL listings of Low Voltage Distribution products.
- Excellent communication, organizational, and project coordination skills.
- Customer-focused mindset with a collaborative and proactive approach.
- Experience in mission-critical power applications such as data centers, healthcare, or industrial infrastructure.
- Prior experience in a customer-facing engineering role.
BenefitsWhat We Offer
- Competitive salary and performance-based bonus
- Comprehensive benefits package (health, dental, vision, 401k)
- Paid time off and holidays
- Growth opportunities in a fast-scaling company with a global footprint
Skills Required
- Bachelor's degree in Electrical Engineering or related technical field
- Minimum 5 years of experience as an AE in power distribution equipment or related manufacturing environments
- Strong knowledge of PDUs, RPPs, UL891 switchboards, and low-voltage power distribution systems
- Minimum of 3+ years experience with CRM and ERP systems
- Familiarity with electrical codes and standards
- Excellent communication, organizational, and project coordination skills
What We Do
We are CEL Critical Power, your dedicated partner for Data Centre power solutions, globally. Our approach to doing business is different. We collaborate with our clients at concept stage, developing best fit technical power solutions and then deploy them at scale from over 300,000 sq/ft of lean manufacturing facilities in the USA and Ireland. CEL are on a mission to deliver world class power solutions in partnership with our clients to power the AI revolution and beyond. With over 40 Years of industry pedigree, CEL has a proven track record in successfully delivering critical projects for our clients across multiple industry sectors, including Data Centers, Pharma and Heavy Industry. With manufacturing facilities in the US and Europe, we offer innovative solutions and world class customer service on a global scale. Critical thinking, Innovation and Quality are in our DNA. We have a class-leading range of Modular PowerPods, Switchgear and Busway products which are type tested and certified to the latest IEC and UL standards, however we are always willing to challenge norms and break the mold, developing market leading solutions to satisfy our valued clients.
