Senior Analytics Architect (Adobe Customer Journey Analytics)

Who We Are 

Welcome to TELUS Digital, where innovation meets impact. As an award-winning digital product consultancy, we're shaping the future of digital experiences through cutting-edge technology, agile thinking, and a culture that puts people first. We are the global digital section of TELUS, one of Canada’s largest telecommunications providers. Our global teams deliver transformative digital solutions and customer experiences for industry leaders in consumer electronics, finance, telecommunications, and utilities. With robust multi-shore delivery capabilities, multi-language programs, and secure infrastructure, we ensure exceptional service backed by our multi-billion-dollar parent company.

Location & Flexibility

This role can be in a Work From Near (Hybrid) capacity based in one of the following offices: Boston, MA, Charlottesville, VA, Durham, NC, or Columbus, OH OR in a Work From Anywhere (Remote) capacity with travel to clients and WillowTree offices expected. 

The Opportunity

As a Senior Analytics Architect, you’ll collaborate with clients and develop a robust analytics plan to track and measure progress. You’ll aggregate and surface product insights, such as user behaviors, to guide multidisciplinary teams throughout the product development lifecycle. This role requires expertise in Adobe Customer Journey Analytics.

Responsibilities

• Lead outcomes workshops with clients to understand their business goals and translate them into trackable outcomes within products
• Audit, select, and recommend the best analytics tool to suit client needs (e.g. Adobe Analytics/CJA, Google Analytics, Mixpanel, Amplitude)
• Dive into technical documentation and collaborate closely with engineers to integrate analytics into the codebase
• Use storytelling to present complex data in ways that are meaningful and actionable for our clients and teams
• Construct user-friendly dashboards that illustrate the value of data

Qualifications

• 5-7 years of experience developing and executing an analytics strategy for clients and/or products
• Created analytics tracking specifications for web and/or mobile products that are being used in production
• You’ve worked with clients’ business or marketing teams in an agency or have worked with stakeholders in a product setting using data and reporting to guide product decisions and roadmaps
• Strong business sensibilities and can effectively identify and translate high-level business objectives to reportable metrics
• You can effectively communicate and present complex data in meaningful and actionable ways to clients and multidisciplinary product teams (e.g. engineers and designers) to guide product-decisions
• Experience evaluating a breadth of tools and platforms, specifically Adobe Analytics / Adobe CJA  (Amplitude, Mixpanel, and Google Analytics are a bonus!)— and can guide clients in selecting the ideal tool for their needs
• You're a data advocate and can both articulate and demonstrate the value of data to clients and project teams

Bonus Points

• Experience working with marketing teams to implement growth-specific tools or platforms like Segment, Braze, or Branch
• Mobile analytics or e-commerce experience
• You’ve helped a client migrate from one analytics tool to another

 Why TELUS Digital?

At TELUS Digital, you'll work with world-class brands like FOX, HBO, PepsiCo, and Domino's, building transformative digital products that impact millions. Our global reach allows you to collaborate with diverse, international teams, solving complex problems and delivering tech-driven solutions that matter.
We thrive on engineering excellence, using the latest technologies in cloud computing, AI, machine learning, DevOps, microservices architecture, and data engineering. Our teams embrace Agile methodologies, continuous integration and deployment (CI/CD) pipelines, and a DevOps-first mindset to deliver solutions at scale.
In addition to being part of an international and innovative consultancy company, you will have:

• A Global Innovation Hub: Be part of an international consultancy at the forefront of technology
• Work-Life Harmony: Enjoy flexible hours and autonomy to balance your professional and personal life
• Cutting-Edge Tech Playground: Dive into the latest technologies and shape the future of digital solutions
• Prestigious Partnerships: Collaborate with world-renowned brands, making a real impact in the market
• Growth-Centric Environment: Thrive in our collaborative ecosystem with a clear career development path
• Global Exposure: Embrace optional international travel opportunities to broaden your horizons

Some of our benefits: 

• Health and dental plan
• Life insurance
• Monthly voucher for meals, culture, education, health and mobility
• Child care assistance and more!

At TELUS Digital, we are proud to be an equal opportunity employer and are committed to creating a diverse and inclusive workplace. We are committed to building an inclusive team that represents a variety of backgrounds, perspectives, beliefs, and experiences. Therefore we provide equal employment opportunities to all employees and applicants regardless of race, color, religion, gender identity, sexual orientation, national origin, age, or disability. 

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