The Senior Analyst will assist us in using in-depth knowledge in quantitative database marketing and an understanding of business processes to develop analytics solutions that address business issues.
Job Description:
Responsibilities:
- Engage directly with the client to understand marketing objectives
- Develop custom performance reporting and analyses across multiple channels (Search, Display, Social, Email etc.)
- Architect solutions & provide recommendations that drive results on client campaigns & objectives
- Collaborate closely with other teams to formulate industry-best-practice analytic solutions and directly contribute to a variety of validation activities such as model design, execution and assessment; data review; and campaign/marketing performance evaluation.
- Responsible for assisting in defining a comprehensive measurement framework, developing effective reporting and dashboards with an objective to evaluate marketing performance and provide recommendations for enhancement.
- Manage the day-to-day core insights/trends of our digital marketing programs to help guide optimization efforts.
- Work with various internal and external stakeholders to develop project plan, manage the day-to-day tasks and meet project deadlines.
Qualifications
- Strong SQL skills required ; Python experience
- Experience with Tableau/Power BI/Looker Studio preferred
- Discover hidden insights or patterns through advanced data mining techniques on un-structured business problem
- Ability to complete advanced analytic tasks (including modeling, segmentation) and create meaningful analytical outputs - Ability to identify areas for statistical innovation or process improvement develop approaches or processes/codes to 1) improve client business results, 2) improve efficiencies, 3) reduce potential errors
- 2+ years of experience in quantitative marketing arena, in database and digital (addressable) marketing, including strong understanding of relational database concepts and direct marketing concepts
- Possess core analytical competencies such as ability to formulate an analytical problem; QC data and results; Summarize key findings/insights; Make actionable recommendations; and develop new analytical solutions to solve challenging business problems
- 2+ years of experience applying statistical techniques such as regression, cluster analysis, factor analysis, time series forecasting, experimental and design to solve business problems
- Contribute to innovation, process improvement, standardization
Location:
DGS India - Pune - Baner M- Agile
Brand:
Merkle
Time Type:
Full time
Contract Type:
Permanent
Top Skills
What We Do
We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next
