Brand & Technology Marketing Strategist

At CVS Health, we’re building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation’s leading health solutions company, we reach millions of Americans through our local presence, digital channels and more than 300,000 purpose-driven colleagues – caring for people where, when and how they choose in a way that is uniquely more connected, more convenient and more compassionate. And we do it all with heart, each and every day.

We’re seeking a dynamic and creative professional with a passion for bridging the gap between technology and branding. This role requires a unique blend of strategic thinking, creative marketing, and technical understanding to effectively communicate and elevate the impact of our technical work.

Key Responsibilities:

• Collaborate with technical teams to translate complex concepts into compelling, audience-friendly messaging.
• Develop and execute creative strategies to market technical initiatives internally and externally.
• Enhance brand visibility through targeted campaigns, storytelling, and digital content.
• Track and measure marketing efforts to ensure effectiveness and alignment with business goals.
• Contribute to brand design, visual storytelling, and awareness initiatives.
• Leverage industry trends and emerging technologies to inform strategic marketing approaches.

Preferred Qualifications:

• Bachelor’s degree or equivalent experience 3-5 years of experience.

• Proven experience in marketing, brand design, or brand awareness—ideally in a technical or technology-driven environment.
• Proficiency in Excel (advanced skills a plus) and PowerPoint.
• Strong creative skills with an eye for design and detail.
• Demonstrated ability to think strategically and execute marketing plans with measurable results.
• Excellent communication skills, both written and verbal.
• A genuine interest in technology and the ability to quickly learn new concepts and tools.

Anticipated Weekly Hours

Time Type

Pay Range

The typical pay range for this role is:

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls.  The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors.  This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. 
 

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits – investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include:

• Affordable medical plan options, a 401(k) plan (including matching company contributions), and an employee stock purchase plan.

• No-cost programs for all colleagues including wellness screenings, tobacco cessation and weight management programs, confidential counseling and financial coaching.

• Benefit solutions that address the different needs and preferences of our colleagues including paid time off, flexible work schedules, family leave, dependent care resources, colleague assistance programs, tuition assistance, retiree medical access and many other benefits depending on eligibility.

For more information, visit https://jobs.cvshealth.com/us/en/benefits

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.