Fairstone’s Digital Marketing team is seeking a Sr. Analyst of SEO & Web Performance to drive organic growth, optimize website performance, and enhance user experience across key websites, including Fairstone.ca, FairstoneBank.ca, Walmartrewards.ca, EdenParkCanada.com and HomeTrust web properties. This role is critical to improving search rankings, increasing organic traffic, and maximizing conversions, directly contributing to Fairstone’s revenue goals.
The ideal candidate has 3+ years of experience in SEO, web performance, and digital marketing, with a proven track record of delivering measurable results. This role requires a strategic thinker with strong technical skills, a data-driven mindset, and the ability to collaborate across teams.
SEO Strategy & Execution:
Develop and execute comprehensive SEO strategies to improve organic search rankings, traffic, and conversions
Adapt and evolve SEO strategies to align with AI-driven search technologies and stay ahead of algorithm updates
Conduct keyword research, competitive analysis, and content optimization for Fairstone.ca, Walmartrewards.ca, and other key websites
Optimize on-page elements, such as meta tags, internal links, and schema markup
Build off-page SEO strategy to improve domain authority
Ensure website follows technical SEO best practices by managing crawlability, optimizing sitemaps, and improving Core Web Vitals to enhance search engine visibility and site performance
Conduct regular site audits to identify and resolve technical issues (e.g., broken links, 404 errors, duplicate content, and accessibility)
Monitor and improve site health metrics, including page speed, mobile responsiveness, and overall performance
Monitor and report on front-end and back-end organic search performance using tools like Google Analytics, Google Search Console, Conductor, and QuickSight
Local SEO:
Optimize Google Business Profile and Apple Business listings
Collaborate with operations to ensure accuracy of branch addresses, hours, and local branch listings
Enhance local search visibility through city, branch, and specialty page optimizations
Website Management & Optimization:
Support the management of customer-facing websites, including content updates and maintenance
Collaborate with development teams to implement new features, pages, and updates
Optimize landing pages for SEO, UX, and conversions
Conduct A/B testing and usability testing to improve user experience and conversion rates
WE OFFER:
Work-Life Balance: Our 37.5-hour workweek and hybrid model (3 days in-office) promote a healthy balance.
Wellness: Tailored well-being solutions available 24/7.
Time Off: Minimum 15-20 paid vacations (as per job grade), 6 wellness days, with federal holidays.
Community Support: Paid Volunteer Day to give back to your community.
Retirement Planning: Employee and employer contribution pension plan, plus the Fairstone Retirement Savings Plan
Development: Access to Fairstone Academy for comprehensive training and skill development.
Employee discounts: Exclusive access to discounted products and services, including car insurance, hotels, attractions, movies, gym memberships, and more.
We are looking for someone with:
3+ years of experience in SEO, web performance, or digital marketing
Proven expertise in web analytics (e.g., Google Analytics, Google Search Console) and SEO tools (e.g., Conductor, SEMrush)
Strong understanding of technical SEO, Core Web Vitals, and website optimization
Experience with content management systems (e.g., AEM, WordPress) and HTML/CSS
Excellent analytical skills with the ability to translate data into actionable insights
Strong project management skills, with the ability to manage multiple priorities in a fast-paced environment
Financial services industry experience is an asset
Financial services industry background an asset
French language skills an asset
*Position is now vacant
WE ARE PROUD TO BE: Montreal's Top Employers 2025 by Canada’s Top 100 Employers!
Learn more: https://www.fairstone.ca/en/about/canadian-lender
Follow us on LinkedIn: https://www.linkedin.com/company/fairstone/mycompany/
If you have a preferred language for communication, please kindly inform us whether you prefer French or English on your application.
Fairstone is an equal opportunity employer. Accordingly, we will make reasonable accommodations to respond to the needs of people with disabilities. Individuals who view themselves as Aboriginals, members of visible minorities, and disabled are encouraged to apply in confidence.
Time Type:
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What We Do
At Fairstone Bank, we do things differently. We’re committed to strengthening how businesses connect with their customers, offering value-driven financial products and services that drive business success and deliver the right customer experience. We do this by building adaptable, innovative financial services, so clients can take full advantage of every opportunity that comes their way. Fairstone Bank and its subsidiary, Fairstone Financial Inc. (“Fairstone”), form a leading consumer lending group, offering a complement of financial services designed to enhance customer loyalty and deliver confident borrowing experiences. From credit card issuance and program management to point-of-sale financing programs, automobile financing, broker deposits and direct-to-consumer lending, Fairstone Bank and Fairstone provide financial solutions that enable consumers and businesses to achieve their goals. With a long-established Canadian history, the company is committed to improving the lives of Canadians with value-driven and accessible financial solutions. Fairstone Bank and Fairstone are powered by a diverse workforce located in three corporate offices and in over 240 Fairstone branches coast to coast. In 2022, Fairstone was proud to receive the Parity Certification by Women in Governance for the third year in a row, and to be nominated for the second year in a row as a Montreal Top Employer. As an organization, Fairstone Bank of Canada is committed to supporting and empowering a workplace focused on diversity, equity and inclusion. If you’re looking to join a corporate culture built on strong values, with managers who appreciate your contributions and inspire you to do your best every day, join our team! For employment opportunities: https://fairstone.wd3.myworkdayjobs.com/FairstoneCareers
