Senior Analyst - Qualitative

Reposted 21 Hours Ago
Be an Early Applicant
Shanghai, Shanghai Municipality, Shanghai, CHN
Hybrid
Junior
Big Data • Information Technology
The world's leading consumer intelligence company.​
The Role
Manage qualitative research projects, including proposal preparation, supervising junior researchers, client communication, and report writing, while achieving targets.
Summary Generated by Built In
Job Description

Day-to-day management of multiple qualitative research projects with minimal supervisory input   
Undertake sales activities independently or in conjunction with senior staff in terms of preparation and delivery of proposal and credentials  
Supervise the work and mentor junior researchers   
  
KEY ACCOUNTABILITIES  

  • Responsibility for research materials (i.e. recruiting screener, discussion guides) design and implementation   
  • Moderate or have high potential to run focus groups, conduct in-depth interviews or other types of fieldworks  
  • Report writing and presentation creation including client recommendations, with the ability to work independently   
  • Management of the analysis, interpretation and reporting process so that the project reflects the client’s business objectives in the presentation and reporting of findings   
  • Ensuring that all day-to-day (i.e. project related) client liaison runs smoothly  
  • Achieve agreed revenue target, quality, speed of delivery and productivity targets as assigned  
  • Contribute to overall team plan by generating revenue and/or cost savings ideas  
  • Work across functional business units to support organizational initiatives and business needs  
     

Qualifications

  • BA/BS required from a recognized university  
  • Minimum 1-2 years’ experience of qualitative research, preferably with focus on Finance, FMCG, healthcare or retail sector  
  • A demonstrable track record in moderating focus groups, in-depth interviews and ethnography are essential. Experience of online methodologies and other innovative techniques is desirable.   
  • Excellent communications skills in Mandarin and English. Strong writing and presentation skills are essential, and evidence of ability to produce impactful reports in PowerPoint will be required.  
  • Client focused and has solid experience of dealing directly with clients on a daily basis, including face-to-face at groups etc.  
  • Attention to detail and excellent organizational skills  
  • Ability to manage multiple projects at once, work well under pressure and tight timelines  

Additional Information

Our Benefits

  • Flexible working environment
  • Volunteer time off
  • LinkedIn Learning
  • Employee-Assistance-Program (EAP)

NIQ may utilize artificial intelligence (AI) tools at various stages of the recruitment process, including résumé screening, candidate assessments, interview scheduling, job matching, communication support, and certain administrative tasks that help streamline workflows. These tools are intended to improve efficiency and support fair and consistent evaluation based on job-related criteria. All use of AI is governed by NIQ’s principles of fairness, transparency, human oversight, and inclusion. Final hiring decisions are made exclusively by humans. NIQ regularly reviews its AI tools to help mitigate bias and ensure compliance with applicable laws and regulations. If you have questions, require accommodations, or wish to request human review were permitted by law, please contact your local HR representative. For more information, please visit NIQ’s AI Safety Policies and Guiding Principles: https://www.nielseniq.com/global/en/ai-safety-policies.

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.

For more information, visit NIQ.com

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Our commitment to Diversity, Equity, and Inclusion

At NIQ, we are steadfast in our commitment to fostering an inclusive workplace that mirrors the rich diversity of the communities and markets we serve. We believe that embracing a wide range of perspectives drives innovation and excellence.  All employment decisions at NIQ are made without regard to race, color, religion, sex (including pregnancy, sexual orientation, or gender identity), national origin, age, disability, genetic information, marital status, veteran status, or any other characteristic protected by applicable laws. We invite individuals who share our dedication to inclusivity and equity to join us in making a meaningful impact. To learn more about our ongoing efforts in diversity and inclusion, please visit the https://nielseniq.com/global/en/news-center/diversity-inclusion

Skills Required

  • BA/BS required from a recognized university
  • Minimum 1-2 years' experience of qualitative research
  • Excellent communications skills in Mandarin and English
  • Strong writing and presentation skills
  • Ability to produce impactful reports in PowerPoint

NielsenIQ Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about NielsenIQ and has not been reviewed or approved by NielsenIQ.

  • Parental & Family Support Public materials highlight paid parental leave in the U.S., with additional paid disability time for birth parents. Parental leave is positioned as a standout element of the package.
  • Leave & Time Off Breadth Unlimited or flexible PTO is referenced alongside paid holidays and sick leave, providing broad time-off options in many roles. Actual use can vary by team norms, but the formal breadth is notable.
  • Flexible Benefits Work-from-home and hybrid arrangements are supported in many roles, with remote-friendly practices described across business lines. Flexibility is frequently positioned as a meaningful advantage.

NielsenIQ Insights

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The Company
HQ: Chicago, IL
40,000 Employees
Year Founded: 1923

What We Do

NielsenIQ is the industry leader in global measurement and data analytics, and the most trusted source for retail and consumer intelligence. We deliver the complete truth to retailers, manufacturers, and our partners through our comprehensive data sets and powerful insights. We enable businesses to make critical decisions confidently, accelerating growth and optimizing performance.

Why Work With Us

We empower companies around the world to make bold decisions and transform their business with trusted data, solutions, and insights. Joining NielsenIQ means experiencing countless learning opportunities and gaining numerous pathways for growth.

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