With a career at The Home Depot, you can be yourself and also be part of something bigger.
Position Purpose:
The Senior Analyst, Marketing Analytics leads the strategy for quantifying the impact of paid marketing channels on the full customer funnel. In this role, you will go beyond basic web metrics to map the complex user journey from paid media touchpoints to website engagement, culminating in offline sales at our physical locations.
By integrating online behavior with offline data, you will provide a holistic view of channel performance. You will collaborate with Media, Finance, and Operations teams to design a fact-based growth strategy, using SQL and Tableau to uncover trends that maximize marketing ROI. Your insights will directly influence budget allocation, audience targeting, and website enhancements designed to drive high-value store traffic.
Key Responsibilities:
- 20% Work with other departments providing analytical insight on business performance.
- 20% Research and analyze business trends & customer behavior data to identify opportunities for website enhancements.
- 20% Analyze web analytics data as well as other offline data to evaluate site performance.
- 10% Work with the Web Analyst to provide weekly Web Analytic dashboards.
- 10% Takes the lead on new programs and initiatives for Web Analytics Team.
- 10% Provide web analytics strategy to Specialty Channel.
Direct Manager/Direct Reports:
- Reports to Manager, Channel Analytics
- Position has 0 Direct Reports
Travel Requirements:
- Typically requires overnight travel less than 10% of the time.
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
- No travel Required
Minimum Qualifications:
- Must be eighteen years of age or older.
- Must be legally permitted to work in the United States.
- Responsible for helping others and providing on-the-job training or guidance
- Demonstrated business/financial modeling capabilities with tools such as Excel and Access
- Demonstrated skills in applying statistical analysis principles to business challenges
- Demonstrated communication and interpersonal skills
- Demonstrated ability to work well with others
- Strong analytical skills with attention to detail; self-starter
Preferred Qualifications:
- Prior Business Analyst roles
- Analytical skills
- Presentation skills
- Strong communication skills
- Strong people skills
- Expertise in Tableau
- Media Knowledge: Familiarity with paid media platforms (Google Ads, Meta Ads Manager) and attribution modeling (Linear, First-Touch, Data-Driven).
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
- 5
Competencies:
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict
Skills Required
- Bachelor's degree or equivalent in related field
- 5 years of work experience
- Business/financial modeling capabilities with Excel and Access
- Applying statistical analysis principles to business challenges
- Strong analytical skills with attention to detail
The Home Depot Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about The Home Depot and has not been reviewed or approved by The Home Depot.
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Retirement Support — A 401(k) plan with company matching supports long-term savings alongside core pay. Retirement programs are consistently positioned as a meaningful part of total compensation.
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Equity Value & Accessibility — An Employee Stock Purchase Plan enables discounted stock ownership as a core element of compensation. Equity opportunities complement wages and are accessible beyond full-time salaried roles.
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Strong & Reliable Incentives — Profit-sharing and store-performance bonuses offer additional earnings opportunities beyond base pay. Incentive programs are described as recurring and tied to store results.
The Home Depot Insights
What We Do
The Home Depot, the world’s largest home improvement specialty retailer, values and rewards dedicated, knowledgeable and experienced professionals. We operate over 2,200 retail stores in all 50 states, the District of Columbia, Puerto Rico, the U.S. Virgin Islands, Guam, Canada and Mexico. All of our associates have one thing in mind — helping our customers build and improve upon their homes. Join The Home Depot team today and see for yourself why we are consistently ranked as a top Fortune 500 company.
