Senior Analyst, Marketing AI

At DraftKings, AI is becoming an integral part of both our present and future, powering how work gets done today, guiding smarter decisions, and sparking bold ideas. It's transforming how we enhance customer experiences, streamline operations, and unlock new possibilities. Our teams are energized by innovation and readily embrace emerging technology. We're not waiting for the future to arrive. We're shaping it, one bold step at a time. To those who see AI as a driver of progress, come build the future together.
The Crown Is Yours
Our Analytics team is focused on using data to generate insights and power fact-based decisions across the business. As a Senior Analyst on the team, you'll help lead the charge on innovation- bringing advanced tools, smart automation, and actionable insights to some of our most impactful marketing efforts. You'll work closely with stakeholders across Marketing, Analytics, and Engineering to develop solutions that improve data accessibility, elevate performance, and unlock new ways of working. From optimizing current processes to exploring emerging Gen-AI capabilities, you'll play a key role in shaping how data and technology drive our marketing strategy.
What you'll do as a Senior Analyst, Marketing AI

• Build and maintain tools that simplify access to marketing data and enable faster, more informed decisions.
• Translate complex business questions into analytical projects that surface clear, actionable insights.
• Partner with Marketing, Analytics, and Engineering teams to scope and manage cross-functional initiatives.
• Explore and apply Gen-AI capabilities, including LLMs, where they add clear value to existing workflows.
• Develop and manage dashboards, reports, and documentation that support self-serve analytics.
• Contribute to the development of a semantic data layer to standardize key marketing metrics.
• Share best practices, mentor teammates, and foster a culture of experimentation and learning.

What you'll bring

• 3+ years of experience in a data analytics or a related role.
• A Bachelor's Degree in Mathematics, Statistics, Computer Science, Business Analytics, or a related discipline.
• Strong proficiency in SQL and experience with large-scale marketing data sets; experience with Python is a plus.
• Exposure to Gen-AI technologies and interest in applying LLMs to solve practical business problems.
• Excellent communication skills with the ability to engage technical and non-technical stakeholders.
• A collaborative, self-directed mindset and a track record of driving measurable outcomes.
• Comfort navigating fast-paced environments and managing multiple priorities simultaneously.

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Join Our Team
We're a publicly traded (NASDAQ: DKNG) technology company headquartered in Boston. As a regulated gaming company, you may be required to obtain a gaming license issued by the appropriate state agency as a condition of employment. Don't worry, we'll guide you through the process if this is relevant to your role.
The US base salary range for this full-time position is 95,200.00 USD - 119,000.00 USD, plus bonus, equity, and benefits as applicable. Our ranges are determined by role, level, and location. The compensation information displayed on each job posting reflects the range for new hire pay rates for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific pay range and how that was determined during the hiring process. It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.