Senior Analyst, Lifecycle Marketing
SoundCloud empowers artists and fans to connect and share through music. Founded in 2007, SoundCloud is an artist-first platform empowering artists to build and grow their careers by providing them with the most progressive tools, services, and resources. With over 375 million tracks from 40 million artists, the future of music is SoundCloud.
SoundCloud’s Growth Marketing team is looking for a Senior Analyst, Lifecycle Marketing, who will be responsible for dissecting data to propel the lifecycle marketing strategy forward for both the fan and creator segments. You will play a pivotal role in identifying patterns, trends, and opportunities to enhance user retention, acquisition, and activation, ultimately contributing to SoundCloud's growth.
The ideal candidate is comfortable working east coast hours.
Key Responsibilities:
- Lead the analysis of campaign performance metrics such as CTR, conversion rate, LTV, and revenue to identify optimization opportunities
- Develop and maintain actionable dashboards, reports, and training materials to empower cross-functional stakeholders with access to data
- Design, track, and execute sophisticated tests and net new campaigns to continuously improve performance and achieve business goals
- Execute campaigns within our ESP, ensuring optimization of tests and iterations for maximum impact
- Utilize advanced analytical techniques to derive actionable insights from campaign data outside of the ESP to guide strategic decision-making
- Collaborate with cross-functional teams to prioritize business goals and measure the impact as it pertains to the lifecycle marketing strategy
- Develop weekly/monthly reporting and dashboards to be shared with the executive team and other business partners
- Demonstrate strong reporting and data visualization skills, guiding data interpretation with varied audiences
Experience and Background:
- 3+ years of experience in an analytical role with a focus on growth/lifecycle marketing
- Bachelor’s degree in a related field.
- Strong analytical skills with expertise in Excel, Looker, and/or Power BI, and SQL
- Proficient experience with Google Analytics and Customer Data Platforms (CDPs) and/or Email Service Providers (ESPs)
- Advanced Excel & SQL skillset
- Understanding of attribution models and campaign measurement best practices
- Hands-on experience with campaign optimization and performance analysis
- Ability to develop and implement optimization strategies based on data insights
- Experience working in the subscription application space highly desirable
- Understanding of statistical analysis and hypothesis-driven experimentation
- Results-driven with a hands-on approach to problem-solving
The salary range for this role is $100,000-115,000 annually. The final salary offered will be determined based on relative experience, skills, internal equity, and location. We also offer a generous total rewards program - read more about additional benefits and perks below! Please note the indicated range is for US-based locations only.
About us:
- We are a multinational company with offices in the US (New York and Los Angeles), Germany (Berlin), and the UK (London)
- We provide a flexible work culture that offers the opportunity to collaborate and connect in person at our offices as well as accommodating work from home
- We are deeply committed to ensuring diversity, equity and inclusion at all levels of our organization and fostering a community where everyone’s voice, perspective and experience is respected and heard
- We believe a strong team is made by investing in employees through mentorship, workshops and enrichment opportunities
Benefits:
- Comprehensive health benefits including medical, dental, and vision plans, as well as mental health resources
- Robust 401k program
- Employee Stock Ownership Plan
- Generous professional development allowance
- Interested in a gym membership, photography course or book? We have a Creativity and Wellness benefit!
- Flexible vacation and public holiday policy where you can take up to 35 days of PTO annually
- 16 paid weeks for all parents (birthing and non-birthing), regardless of gender, to welcome newborns, adopted and foster children
- Various snacks, goodies, and 2 free lunches weekly when at the office
SoundCloud is for everyone. Diversity and open expression are fundamental to our organization; they help us lead what’s next in music by understanding and empowering our creators and fans, no matter their identity. We acknowledge the challenges in the music industry, and strive to influence an inclusive culture where everyone can contribute respectfully and thrive, especially the historically marginalized communities that many of our creators, fans and SoundClouders identify with. We are dedicated to creating an inclusive environment at SoundCloud for everyone, regardless of gender identity, sexual orientation, race, ethnicity, migration background, national origin, age, disability status, or care-giver status.
At SoundCloud you can find your community or elevate your allyship by joining a Diversity Resource Group. Diversity Resource Groups are employee-organized groups focused on supporting and promoting the interests of a particular underrepresented community in order to build a more inclusive culture at SoundCloud. Anyone can join, whether you share the identity or strive to be an ally.