Senior Analyst, Growth Analytics

Posted 15 Days Ago
2 Locations
In-Office
75K-85K Annually
Mid level
AdTech • Digital Media • Marketing Tech
The Role
The Senior Analyst, Growth Analytics will manage multiple projects, provide analytical leadership, conduct custom analyses, and communicate findings to enhance advertising effectiveness.
Summary Generated by Built In

Business Overview 

We believe in the power of media to reshape our industry and orchestrate a brand’s entire consumer experience, by balancing both what unites people and what makes them different. When brands unite people in culture, they build Fame, and when brands connect individuals to their unique journeys, they build customer Flow. We build Fame & Flow for brands like Amazon, Merck, and T-Mobile. Media responsibility is at the forefront of everything we do, whether it’s creating media plans that reflect the diversity of our communities, promote brand safety, and foster sustainability. Our agency celebrates diversity in an inclusive environment where all of our 6,000+ strong talent across 90+ markets feel seen, heard, and valued. Our vision is to create not only a better media company, but also a better media industry, and maybe even a better world.  

We make a promise to our people that we double down on seeing, celebrating & elevating all the things that make you, uniquely you. And just as we do for our brands and clients, we connect our people to the journeys that matter in building a meaningful career.  

Position Overview 

We are looking for a Senior Analyst, Growth Analytics to join our team! We are looking for ambitious, analytical, hands-on problem solver who can manage multiple projects. This individual should have a strong interest in media, marketing, analytics and business intelligence. 

The role requires the ability to actively apply the agency’s proprietary ad effectiveness and measurement tools, as well as 3rd party vendor solutions, to determine the impact of advertising on the client’s business. The position also requires the ability to understand the strategic communications needs of client advertisers and align these needs to the day to day issues of data and reporting. 

Responsibilities 

  • Manage multiple projects and demands 
  • Be part of a team and collaborate on projects successfully
  • Provide intellectual leadership and analytic creativity 
  • Participate in brainstorming sessions with communication planners, creative teams, media planners, buyers, clients and other partner agencies 
  • Design and manage execution of custom analyses 
  • Apply substantial amounts of independent critical thinking 
  • Ensure high quality in data and analytics deliverables 
  • Uncover business opportunities from analytics projects
  • Work to improve automation and reduce human error in data processing and analytics 

Required Skills and Experience 

  • 2+ years of experience in an analytics function
  • Ability to scope an analytic solution out of a vague business problem 
  • Strong interpersonal, written, and verbal communication skills 
  • Superior ability to build and deliver impactful presentations 
  • Attention to detail 
  • Comfortable actively participating and contributing in meeting settings with multiple stakeholders 
  • Capacity for problem conceptualization and solution design through analytical thinking 
  • Strong time-management and organizational skills 
  • Be a highly motivated team player 
  • Initiative does not require candidates to have a college degree 

Desired Skills and Experience  

  • Some background in statistical analysis and/or digital analytics
  • Any Python/R, SQL, Snowflake, AWS and/or Tableau experience for data investigation and QA 
  • Excellent quantitative and analytical skills with the ability to draw conclusions based on data 
  • Experience with data-management, statistical and optimization languages like SAS/R/SQL/GAMS 
  • Ability to investigate, analyze and solve problems as well as clearly communicate results through requirement documents 
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly 
  • Strong attention to detail, well organized and possesses the ability to prioritize multiple tasks
  • Ability to work collaboratively as part of a cross-functional team 
  • Excellent verbal and written communication skills, ideally comfortable in a consultative, client-facing environment 
Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.   

Employment Transparency

It is our policy to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].



Salary Range
$75,000$85,000 USD

Skills Required

  • 2+ years of experience in an analytics function
  • Ability to scope an analytic solution out of a vague business problem
  • Strong interpersonal, written, and verbal communication skills
  • Superior ability to build and deliver impactful presentations
  • Attention to detail
  • Comfortable actively participating in meetings with multiple stakeholders
  • Capacity for problem conceptualization and solution design through analytical thinking
  • Strong time-management and organizational skills

IPG Mediabrands Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about IPG Mediabrands and has not been reviewed or approved by IPG Mediabrands.

  • Leave & Time Off Breadth Time off options such as discretionary/unlimited PTO, company-wide Appreciation Weeks, and Wellness Days are positioned as key parts of the package. Feedback suggests these programs meaningfully support flexibility and recovery.
  • Retirement Support A 401(k) with a clearly stated company match, vesting schedule, and access to an ESPP signal strong long-term savings support. Feedback suggests the savings plan is a notable strength within total rewards.
  • Parental & Family Support Paid family benefits and substantial parental leave are highlighted across materials. Feedback suggests caregivers can access meaningful paid time away, with specifics varying by agency and location.

IPG Mediabrands Insights

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The Company
HQ: New York, New York
10,936 Employees

What We Do

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialized business units Healix, KINESSO, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com

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